April 10-13, 2014 Shanghai World Expo Exhibition & Convention Center

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1 April 10-13, 2014 Shanghai World Expo Exhibition & Convention Center Contacts: Kelly Yao Tel: Mobile:

2 Organizer Shanghai UBM Sinoexpo International Exhibition Co., Ltd Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organizer and the biggest commercial organizer in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and over 1,400 staffs in 25 major cities. 30-year track record of operating large-scale international exhibitions, conferences and major publications in Asia. pioneering industry-specific vertical portals that provide year-round business matching and quality information. strong global network with wholly-owned subsidiary companies in major cities including Hong Kong, Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, Taipei, Tokyo, Seoul, Singapore, Bangkok, Kuala Lumpur, Jakarta, Ho Chi Minh City, Hanoi, Manila, Mumbai, New Delhi, Bangalore, Chennai, Hyderabad and Istanbul in Asia, New York and San Francisco in the US.

3 China (Shanghai) International Boat Show [CIBS] has been organized on an annual basis for 18 years and become one of the best shows in Asia with the longest history, largest scale and most clients. In additional to yachts & boats displayed along with maritime equipment and service, the EXPO Lifestyle and EXPO Leisure Shows will be held simultaneously to compliment, complete and enhance the full picture of the yacht, luxury and leisure industry.

4 China (Shanghai) Expo Life Style [ELS] China (Shanghai) Expo Life Style [ELS], as the unique extension and supplement of China (Shanghai) International boat show (CIBS), aims to offer the platform for those who are in pursue of high quality lifestyle. ELS gathers the world s most luxury brands under the four major themes Ride, Collection, Taste and Enjoy. Exhibits include:super car, RV, private jet, high-end property, furniture & home supplies, art collection, private banking, luxury travel, etc.

5 6 Pillars of CIBS & ELS s Success The biggest platform for boat & lifestyle brands China (Shanghai) International Boat Show is the most comprehensive and longest established boat & yacht exhibition in China, covering displays of its whole industry chain since its launch in CIBS provides a platform for all the industry products, but also continues to further explore opportunities to popularize maritime lifestyle and yachting culture. CIBS is the only Chinese member of IFBSO, which is highly recognized in its professional field all over the world. We are also audited by BPA Worldwide and awarded with the trade show certificate by the U.S. Department of Commerce. Meanwhile, CIBS is the only boat show in China hosting overseas national pavilions initiated by oversea governmental organizations and associations. CIBS Annual Award Ceremony has apparently become one of the focal points of yacht industry in Asia-Pacific. All awards are certified and supervised by oversea governments and international industry associations.

6 6 Pillars of CIBS & ELS s Success Peerless Quality of Visitors & Buyers The latest edition of Shanghai boat & lifestyle show attracted 34,822 visitors from 51 countries and areas, 40% of them are professional buyers, according to the statistics. Invited guests: From the organizer: Shanghai Boat show has its history of 18 years, has accumulated a database of 500,000 visitors. Organizer will be aiming at visitors in certain industry and position, to invite them over as VIPs and professional buyers to the show. Organizer will send invitations to associations such as: marine club, golf club, private banking club, business club, luxury hotel, airline organizations, national tourism bureau, etc. to invite their VIPs to the show. From partners: Sponsors, exhibitors and media partners will send invitations to their VIPs.

7 6 Pillars of CIBS & ELS s Success Peerless Quality of Visitors & Buyers 34,822 visitors came to the 2013 CIBS & ELS, 6 times as many as in On-site turnover increased to 2.2 billion, created a history in the Asia yacht & lifestyle industry.

8 6 Pillars of CIBS & ELS s Success Powerful Media Publicity Mass Media & We-Media) Marketing campaign for exhibitors will be divided into three phases, before, during and after the exhibition, covering print and online media. The amount of press release in 2013 is up to 1614, which values RMB 32,851,000 in total. Customized EDM features exhibitors info will go direct to millions of medias, luxury product dealers and professional buyers. Making the utmost of social media tools, microblog & wechat especially, to create hot topics for exhibitors and sponsors. Having a good and tight relationship with lifestyle medias and clubs. Established the first B2B website for boat & lifestyle in Chinese exhibition industry, which helps exhibitors present their brands & products to target online audience throughout the year.

9 6 Pillars of CIBS & ELS s Success The first B2B website for boat & lifestyle in Chinese exhibition industry, which helps exhibitors present their brands & products to target online audience throughout the year.

10 6 Pillars of CIBS & ELS s Success Overwater Display Area Situated on the north bank of Huangpu River, facing the Bund, the overwater display area is totally 21000sqm, including hundreds of berth and a 800 meters-long display gallery. Yachts, super cars, cocktail party and gala dinner will be put on the stage in this area during the four-day event, along with the incredible view of the bund.

11 6 Pillars of CIBS & ELS s Success Asian Annual Marine & Boating Awards The most authoritative Marine & Boating Awards in Asian is held annually in Shanghai, during the exhibition period. Attended by the great and the good of Chinese business community along with leading lights of the international marine industry and lifestyle industry.

12 The 18th CIBS & ELS Navigator of Asian Leisure Boating - The 18 th China (Shanghai) International Boat Show was held successfully during concurrently with Expo Lifestyle & Expo Leisure in Shanghai World Expo Exhibition & Convention Center. Welcomed 500 exhibitors and 34,822 visitors from 51 countries and areas in the exhibition area of 48,000 SQM.

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14 Floor Plan and Price of ELS (Indoor) Central Zone in Hall 1 ELS area Area B Area A Raw space 360USD/SQM Raw space 400 USD/SQM Hall 1, Shanghai World Expo Exhibition & Convention Center Shell scheme 420USD/SQM Shell scheme 480USD/SQM

15 Overwater Display Area Displaying in this area 20,000RMB/a Booth /4 Days Package Discount: 10% off for the exhibitors who book both indoor and overwater display area. Admitted by VIP cards only, the SQM overwater display area owns more than 100 yacht berth and a 800 meters-long display gallery. Dozens of luxury yachts,supercars and high-end lifestyle brands will be presented here in the four-day event.

16 Sponsorship Proposal Chief Sponsor 1,000,000RMB Joint Sponsors 400,000RMB To protect the benefits of sponsors, each sponsor will be exclusive in its product categories.

17 Benefits for Sponsors Title As sponsor of the show, can have the right to use the title for branding and marketing PR Print Ads Brand Logo will be presented on each of our billboards(press release/opening ceremony/seminar/forum ) Brand Logo will be presented on every media report/flyers/catalogue/edm On-site Gala Dinner Brand Logo will be presented on every outdoor Advertising/printing materials Brand can have the right to be presented in the core area of the show venue. Brand can have the access to the potential clients Brand Logo will be presented on every billboards Brand will be entitled for such rights:vip seats/product displayed/brand video played/address as the special guests

18 Benefits for Sponsors Sponsors brand logo will be put on all the printing and online materials, including EDM, press release, tickets & invitations, catalogue, show guide, etc.

19 Benefits for Sponsors Sponsors logo will also be printed on the posters and backboards of meeting room and salon area on-site, as well as billboards in main entrance to the event and gala dinner. Main entrance Background panel of gala dinner

20 Benefits for Sponsors Customized on-site activities made for sponsors only, will be on during the four-day event, to draw attention from the target audience. test drive Road show Wine testing

21 Benefits for Sponsors Special Benefits for the Chief Sponsor Title Gala Dinner; Brand s logo and products displayed in the venue; Address as the special guests to the Gala Dinner. Attend and address at the Opening Ceremony. Attend and address at the Press Conference.

22 Sponsors in the previous editions Wine Watches Property Cars

23 See You In The 19 th CIBS & ELS April 10-13, 2014