NEW OPPORTUNITIES IN DIGITAL PRESS FOR THE GLOBAL TRAVEL INDUSTRY

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1 NEW OPPORTUNITIES IN DIGITAL PRESS FOR THE GLOBAL TRAVEL INDUSTRY

2 DIGIREDOO FROM DAWSON MEDIA DIRECT IS NOW AVAILABLE ON EUROSTAR TRAINS, EXPANDING POTENTIAL PASSENGER REACH TO OVER 5 MILLION PASSENGERS PER YEAR, IN 3 DIFFERENT COUNTRIES. With its expansion in November 2015 from Business Premier lounges to delivery onboard, Digiredoo extends the reach of its digital press service to ever increasing numbers of Eurostar passengers. Read on to see how your title can benefit from this digital travel media proposition.

3 INTRODUCING THE EUROSTAR INITIATIVE DMD IS DELIGHTED TO ANNOUNCE THE LAUNCH OF NEW OPPORTUNITIES FOR DIGITAL PUBLICATIONS, IN ASSOCIATION WITH EUROSTAR. In November 2015 Eurostar unveils its new fleet of state- of- the-art trains, featuring upgraded Infotainment systems designed to meet the needs of today s discerning and tech savvy traveller. Within this new enhanced customer experience passengers are offered a wide range of serverstreamed media, including movies, TV, games and digital press. Eurostar currently carries more passengers between London & Paris and London & Brussels per month than all airline services combined. A Eurostar train is nearly a quarter of a mile long, making it far longer than the Eiffel Tower is high. DMD has served Eurostar for many years as its sole newspaper and magazine provider, and Eurostar was the launch customer for our Digiredoo digital press service in its Business Premier lounges. Now as the appointed service provider for digital content on all Eurostar trains, DMD invites its publisher partners to get onboard and join us for the next exciting stage of the journey! Each Eurostar train costs a staggering 24 million. Service now includes direct trains to Disneyland Paris, Ski trains to the Alps and a new Lyon South of France route launched in Summer 2015.

4 EUROSTAR PASSENGER PROFILE GENERATION EUROSTAR REASON FOR TRAVEL 28% Work on a Budget 26% Core City Breakers 21% Expat and Relatives 13% Leisure Connectors 12% Work Premium NATIONALITY OF EUROSTAR PASSENGERS 33% British 32% French 17% Other 7% American 6% Belgian 3% Australian 1% Dutch 1% German AVERAGE AGE OF THE EUROSTAR TRAVELLER 26% % % % % % Not stated 1% Over 75 WHO ARE THEY? Social Grade ABC1 Like travel, art & culture Happy to spend disposable income Enjoy life & seize the day HOW DO THEY CONSUME MEDIA AND INFORMATION? Generation Eurostar are internet fiends, the average adult spending over 2 hours on it each day. They love their mobile phone, spending 25 minutes a day on it on average. They are regular visitors to social platforms and spend 30 minutes a day on the sites, though they re not the ultimate obsessive type, it s just in their nature. They don t listen to any more radio than the average adult, and are slightly less likely to pick up a magazine. They d also rather get their news from the web than a traditional paper. GENERATION EUROSTAR S OUTLOOK ON LIFE I like to stand out in a crowd I like to go to trendy places to eat and drink I would be willing to pay to access content on newspaper websites I enjoy life and don t worry about the future I like to pursue a life of challenge, novelty and change I am prepared to pay more for good quality wine It s worth paying more for organic food I pay extra to personalise products to suit my taste and style

5 WHY USE THE EUROSTAR DIGITAL PLATFORM SEAT NUMBERS INCREASE 5,000, ½ HOURS BRAND ENGAGEMENT New trains will seat between 650 and 900 passengers each. Eurostar audience reach of over 5 million people per year by January Captive audience for 2-2½ hours of relaxed, receptive passengers, open to engaging with new content. Platform for brand engagement - present your content to browsing passengers. BESPOKE CONTENT PRODUCT SAMPLING BACK CATALOGUE Create custom content for the travelling audience - city style guides, travel tips, etc. Opportunity to target product sampling to an attractive audience. Utilise back catalogue content to give passengers a great overview of your brand.

6 DMD delivers reading materials exclusively to 95% of the UK airline and international rail industries, as an ABC accredited associate provider. Internationally, we are the world s leading distributor of newspapers, magazines and digital press to airlines and travel operators, serving as one single global supplier. Digiredoo provides digital publications, not only to Eurostar trains and lounges, but to many airline and independently operated airport lounges around the world and aboard aircraft in-flight. As passenger affinity with digital infotainment grows, make sure your brands get onboard with Digiredoo.

7 DMD - KEY GLOBAL BUSINESS STATISTICS OVER 2.5 MILLION NEWSPAPERS AND MAGAZINES HANDLED GLOBALLY 9 OFFICES GLOBALLY / 140 STRONG TEAM OVER 1 MILLION FLIGHTS AND TRAINS SERVICED PER YEAR SERVICING 160 AIRPORTS IN 51 COUNTRIES GLOBALLY LOCAL AND INTERNATIONAL PRESS PROVISION STRONG CONSOLIDATED PURCHASING POWER 120+ AIRLINE AND INTERNATIONAL RAIL CUSTOMERS

8 DMD - TRAVEL READERSHIP DATA - MAGAZINES OVERALL SEGMENT SPLIT Travel 31% Time Out London 5% Scan Magazine 29% Business Traveller 5% Discover Germany 8% Conde Nast Traveller 4% Elite Traveller 6% Discover Benelux 12% Other News & Current Affairs 26% Time 3% Newsweek 21% Economist 3% Nikkei Asian Review 19% New Statesman 3% New African 14% Spectator 3% Other 8% The Week Fashion 21% Harpers Bazaar 7% Matches Fashion Woman 14% Tatler 12% Elle 13% Instyle 5% Matches Fashion Man 12% Vanity Fair 5% Porter 7% Vogue 5% Other Men s Lifestyle 23% GQ 6% Monocle 21% Loaded 6% Stuff 16% Esquire 4% Men s Health 11% T3 3% The Rake 10% Wired Other 62% Reader s Digest 4% Pride Life 9% Brummel 13% Other 8% Art News 4% Four International Luxury Lifestyle 64% Sphere 4% Quintessentially 10% Town & Country 4% Harrods Magazine 7% QP Magazine 8% Other 4% Nuvo Magazine 19% Travel 6% Men s Lifestyle Business 17% Financial News 9% Prospect Motoring 60% Top Gear 6% Octane 15% Shares 4% The Africa Report 17% Motor Sport 18% News & Current Affairs 3% Other 14% Business Week 4% The China Report 11% Spears 26% Other 9% Autocar 7% Classic Cars 17% Fashion 2% Luxury Lifestyle Women s Interest 46% Hello Magazine 3% OK Magazine Sport & Leisure 30% Golf Monthly 10% Yachting Life 14% Grazia 3% Women s Health 21% Super Yacht World 8% Other 12% Business 2% Motoring 16% Cosmopolitan 2% The Lady 13% Marie Claire 4% Other 19% Gallop Magazine 12% Olympic Review 10% Women s Interest 1% Sport & Leisure Homes & Property 36% House & Garden 7% World of Interiors Source: DMD distribution data 17% International Property 4% French Property News 7% Homes & Property 12% Wallpaper 13% Other 11% Homes & Gardens

9 DMD - OUR GLOBAL REACH DMD supports us from a single point of contact, providing a strong platform for distribution. Aligning with the reader demographic of the Financial Times they provide us with a high profile captive audience and through their strong management controls and processes we are able to count these important copies within our circulation. Sales Manager, Business Travel, Financial Times DMD OFFICES AIRLINES WORLDWIDE PUBLISHERS WORLDWIDE

10 To discuss opportunities please contact: Anya Perry +44 (0) dawsonmd.com/publisher Designed by Bella Design