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1 media kit Jan 2018

2 Stuff key statistics Stuff users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff from work. Unique Audience 34% 57% 1,956,000 domestic reach of active internet users per month domestic page views per month 145,502, % 48 % 3 20%

3 Unique audience 666,000 Followers Over 80,000 Comments 166,000 Followers Over 11,000 Followers Stuff social 1,956,000 1,735, , , , ,000 NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE Stuff mobile platforms Stuff multimedia 2,087,812 Average Weekly Video Views* mobile web* android app* iphone app* tablet* 543,049 daily unique visitors 105,706 daily unique visitors 125,422 daily unique visitors 46,249 daily unique visitors 2,212,544 daily page views 677,287 daily article views 609,252 daily article views 339,887 daily article views ; *Adobe Analytics

4 Stuff business key statistics Stuff business day is the leading financial news & information site in New Zealand. Business day covers industry news, farming news, market data, money and small business information. 33% BUSINESS 722,000 BUSINESS MSN MONEY 271, , % 17%

5 Stuff entertainment key statistics Stuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news, tv, books, arts and film news. 33% 1 ENTERTAINMENT 626,000 ENTERTAINMENT itunes 478, , % 17%

6 Stuff life & style key statistics New Zealand s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing, weddings and much more. 31% LIFE & STYLE 783,000 LIFE & STYLE MSN LIFESTYLE 698, , % 1 20% 17%

7 Stuff motoring key statistics Stuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts, prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff s audience. 2 MOTORING 1 321,000 TRADE ME MOTORS 509, % 3 1 1

8 Stuff national key statistics Stuff national is the leading general news site in New Zealand. It features the key stories of the day from Stuff s extensive roster of journalists the length of the country, from northland to southland. 3 NATIONAL 1,238,000 NATIONAL 1,213,000 53% 47% 31% 20%

9 Stuff sport key statistics Stuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more. 2 SPORT 1 495,000 SPORT MSN SPORTS 486, ,000 40% 60% 7% 34% 20%

10 Stuff technology key statistics Stuff technology is the leading technology site in New Zealand, incorporating content from a wide range of topics from social media, to gadgets, games and digital living. 2 TECHNOLOGY 149,000 1 CNET 227,000 7% 44%

11 Stuff travel key statistics Stuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday. 3 TRAVEL 505,000 TRIP ADVISOR TRAVEL 495, ,000 51% 4 34% 1 1

12 Stuff world key statistics Stuff world features wide-ranging multimedia coverage from the most reputable news sources from around the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East. 2 WORLD 17% 581,000 WORLD NEWSHUB 758, , % 31% 1

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