OPEN SKIES ARABIC EDITION MEDIA INFORMATION 2015

Transcription

1 OPEN SKIES ARABIC EDITION MEDIA INFORMATION 2015

2 Emirates Airlines 44 Million Passengers flew with Emirates in 2014 Emirates is currently the fastest growing and largest airline in the world in terms of scheduled international passengers kilometres flown 81% seat occupancy across Emirates flights in 2014 Over Passenger Aircrafts The largest A380 and B777 operator in the world Emirate services 146 destinations, flying to 83 countries across six continents 14,000 + flights each month *(average) Emirates a Global brand name associated with sporting celebrities, Teams and one for the leading sponsors for major events globally Incredible passenger growth of 64% in passengers numbers from 2009 to 2014

3 OPEN SKIES ARABIC IS THE DEDICATED INFLIGHT MAGAZINE FOR ALL ARABIC SPEAKING PASSENGERS OF EMIRATES AIRLINES

4 Targeted specifically to the Arabic speaking audience, meaning targeted print marketing on all MENA routes with Emirates. Delivers your message to a more captive audience. Commands attention through its exceptional production values, cover designs and graphical illustrations. Strategically distributed on all boarding gates at Dubai Airports & on-board on all aircrafts across.

5 Open Skies Arabic is the official monthly inflight magazine for Emirates Airlines for Arabic speaking passengers Open Skies Arabic has a monthly print run of 16,000 copies* (BPA Audited 2014) Potential readership of 3.6 million passengers a month Each issue of Open Skies Arabic is on-board passenger aircraft each month Circulated across Emirates flights, Emirates lounges and Emirates Royal Flights Distributed across all MENA (Middle East & North African) routes Reaches the affluent Middle Eastern consumer in their own language Delivers your message to a captive audience

6 K E Y M I D D L E E A S T E R N R O U T E

7 R O U T E M A P

8 PASSENGER DEMOGRAPHICS PASSENGER MALE SPLIT 72% 28% FEMALE PASSENGER DESTINATION PASSENGER SPLIT PASSENGER AGE MIDDLE EAST 18% AFRICA 11% AUSTRALASIA 6.5% FAR EAST 12% AMERICAS 2.5% EUROPE 28% INDIAN SUBCONTINENT 20% BUSINESS CLASS 25% FIRST CLASS 7% ECONOMY CLASS 68% AGE 55 TO 64 13% AGE 65 PLUS 6% AGE 45 TO 54 6% AGE 24 & LOWER 7% AGE 25 TO 34 28% AGE 35 TO 44 27% OUR AUDIENCE IS: WHAT IS THE AUDIENCE THINKING ABOUT? INTELLIGENT WELL-TRAVELLED AFFLUENT MULTI-NATIONAL WITH A GLOBAL PERSPECTIVE ASPIRATIONAL DISCERNING BUYING A NEW CAR MOVING HOUSE BUYING A NEW WATCH PLANNING A HOLIDAY LOOKING FOR AN INVESTMENT OPPORTUNITY PURCHASING AN ENGAGEMENT RING

9 RATES AND SPECIFICATIONS For advertising enquiries contact: or sales@motivate.ae INTERNATIONAL MEDIA REPRESENTATIVES AFRICA International Media Representatives ( Pty) Ltd; Tel Number : ; Gisela@imrsa.co.za; AUSTRALIA/NEW ZEALAND Okeeffe Media; Tel , licia@okm.com.au BENELUX M.P.S. Benelux; Tel , francesco.sutton@mps-adv.com CHINA Publicitas Advertising; Tel ; GERMANY IMV Internationale Medien Vermarktung GmbH; Tel , w.jaeger@imv-media.com HONG KONG/MALAYSIA/THAILAND Sonney Media Networks; Tel , hemant@sonneymedia.com INDIA Media Star; Tel , ravi@mediastar.co.in ITALY & SPAIN IMM International; Tel , n.devos@imm-international.com JAPAN Tandem Inc.; Tel , all@tandem-inc.com NETHERLANDS gio Media: giovanni@gio-media.nl, Tel +31 (0) Portugal Luis Andrade International Media: landrade@luisandrade.com; Telf.: ; TURKEY Media Ltd.; Tel , mediamarketingtr@medialtd.com.tr UK Spafax Inflight Media; Tel , nhopkins@spafax.com USA Totem Brand Stories; Tel , faith.brillinger@totembrandstories.com

10 OPEN SKIES ARABIC EDITION FOR ADVERTISING ENQUIRIES CONTACT: or FOR ADDITIONAL ENQUIRIES CONTACT: Head Office, Dubai PO Box 2331, Dubai, UAE Tel: Fax: sales@motivate.ae Abu Dhabi PO Box 43072, Abu Dhabi, UAE Tel: Fax: motivate-adh@motivate.ae London Motivate Publishing Ltd Acre House, 11/15 William Road, London, NW1 3ER, UK motivateuk@motivate.ae