Airportfolio Bournemouth Airport - Advertising Opportunities

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1 Airportfolio Bournemouth Airport - Advertising Opportunities

2 About Eye Airports & Airport Advertising Sumburgh Airport s offers the perfect opportunity for brands to truly engage. With an average dwell time of 2.5 hours, the Airport offers a unique environment and a captive audience. The journey for holidaymakers and business travellers alike begins at the airport. Passengers are in a receptive and responsive frame of mind making advertising in airports an excellent platform to get your company message across. With over 15 years experience Eye Airports are the UK s leading regional airport advertising experts, showcasing your brand to a huge combined audience of 18m passengers. We understand the power of Airport advertising, working with airports across the UK we are uniquely qualified to improve client s bottom line with inexpensive and highly effective advertising campaigns. A dedicated Account Director, will work alongside your team throughout the campaign to ensure we deliver your marketing objective and get real results. Our consultative approach ensures your campaign is tailor made to meet the needs of your business, resulting in maximum effectiveness and ultimately driving sales or enquiries. Stornoway Benbecula Barra Derry Tiree Kirkwall Wick Inverness Islay Campbeltown Dundee Humberside Exeter Bristol Newcastle Norwich Bournemouth

3 About the Bournemouth Area A Densely Populated Market Two million people live within an hour s drive of the airport. Bournemouth, Poole, Southampton, Portsmouth, Winchester and Salisbury are all within this catchment. An Affluent Region Both disposable household income and house prices are higher than the UK average in the Bournemouth and Dorset area and unemployment in the area is very low at only 1.1%. Attracting Business There are 33,550 businesses in the Dorset area, with employment in higher skilled occupations having increased steadily in the last decade. Successful Tourism Bournemouth & Dorset are popular destinations for inbound visitors to the UK. Attracting more than 3.5 million visitors to the region per year, who spend over 800m. Sources: Visit-Dorset.com, Mouseprice.com, Invest In Dorset

4 Demographics Annual Passenger Numbers July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June ,376 85,866 78,067 69,273 26,127 31,870 31,379 31,771 40,298 64,431 71,567 74,870 Total 686,895 51% Demographic Passenger Profile 2% 14% ABC1 74% Bournemouth Age Range 14% UK Average 30.8% 22.2% 23% 16.4% 20.9% 26.1% 9.6% AB C1 C2 DE 26% 26% 18% UK Audience 10% Other 90% UK Journey Purpose 2% Business Gender Split 55% Female 98% Leisure 45% Male sources: CAA

5 Airlines & Tour Operators Bournemouth Airport handles over 690,000 passengers per year, almost all of whom are travelling for leisure purposes to and from their convenient regional airport. The most popular destinations are Spanish routes, with annual growth and year-round popularity. Top Destinations Palma De Mallorca Alicante Tenerife (Surreina Sofia) Malaga Girona

6 Advertising Opportunities

7 Digital Screens Digital portrait HD screens, strategically placed at key touchpoints to target arriving and departing passengers.

8 6 Sheets Traditional and effective backlit portrait units, displaying your advertising in key locations throughout the airport.

9 Baggage Reclaim Panels Double-sided backlit panels capture the attention of arriving passengers in this high dwell area.

10 Lightboxes These eye-catching back-illuminated panels pack a punch thanks to their size, colour and premium locations.

11 Experiential Allow audiences to come face to face with your product and create lasting impressions of your brand.

12 Bournemouth Airport Sales Hayley Lewis Regional Account Manager Eye Airports Head Office: