Woking. Shopping. media sheet. access.
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1 Woking Shopping media sheet
2 Woking is approximately 24 minutes from Waterloo station at the southwestern edge of the Greater London Urban Area. The town has one of the most affluent catchment areas in the UK with ABC1 population significantly above the national average at 70%. A 50/50 male/female population split across 315,000 households. 23% of these are in the Prestige Position Mosaic group. Woking is undergoing a major transformation with over 500m committed over a five year period. This ambitious regeneration together with the town s fantastic connectivity to central London makes it a prestigious location. encompasses The Peacocks and Wolsey Place offering prominent internal locations while Market Walk and Commercial Way offer busy external placements a comprehensive covered and external shopping experience under one umbrella. Location Woking, Woking, Surrey, GU21 6GH
3 is Surrey s largest covered shopping destination offering 170 shops and restaurants as well as a 6 screen cinema, a theatre and 3,700 car parking spaces. Anchored by a 130,000 sq ft Debenhams with Primark, H&M, TK Maxx, Pandora, Superdry, Boots, Sainsbury s, TopShop/Topman and JD Sports it delivers a comprehensive retail offering. Pret A Manger, Café Rouge, Starbucks, Patisserie Valerie, Costa and many independents compliment its retail with an excellent mix of food & beverage options. Audience Annual 16 Million Facebook Fans 41,000 likes Twitter Followers 5400 Instagram Followers 1060 WI-FI Users 17,000 Website Visits 240,000 Shopper Profile ABC1 70% Dwell 79 Mins Purchases Average 45 Gender 50% Female 50% Male Retail Conversion 86% Catering Conversion 31% Travel By Car 47% About, Woking, Surrey, GU21 6GH
4 P6 P5 P8 P7 P4 P3 P2 P1 P9 W4 W5 W6 W3 W2 W1 W11 W10 W9 W8 W7 Locations,
5 Site P1 Site P2 Site P4 Jubilee Square Perfect for showcasing brand launches, interactive experiential and informational campaigns. This is a shared public realm area. Further approval must be obtained for all activity. Surrounded by: Pret A Manger, Superdry, JD Sport and Café Rouge. Power: 16 amp power available. A great brand experiential location, perfect for vehicles. Surrounded by: Superdry, Fatface & the entrance into Jubilee Square. Dimensions: 2m x 6m. No power available. SITE CURRENTLY OCCUPIED Ideal location for a pop up mall trader or service promoter. 360 degree display required. Surrounded by: O2, Auntie Anne s, istore. Dimensions: 2m x 3m.
6 Site P5 Site P6 Site P7 SITE CURRENTLY OCCUPIED From data acquisition to brand experiential a prominent location. Overlooking the food court opposite Goldsmiths. 360 degree displays required. Dimensions: 5m x 3m (narrows to 2.5m). Suiting seasonal trading, visible from all levels. 360 degree stand required. Surrounded by: H&M, Topshop/Topman and Pandora. Dimensions: 5m x 3m (narrows to 2.5m). A great data acquisition location, visible from all levels. 360 degree stand required. Surrounded by: Adjacent to Wilko and Tiger. Dimensions: 5m x 3m (narrows to 2.5m). 13 amp power available.
7 Site P8 Site P9 Site W1 SITE OCCUPIED FROM OCTOBER 1ST Located at the end of Bandstand Mall. 360 degree stand essential. Surrounded by Ryman and H.Samuel. Dimensions: 5m x 2m. Power available. Located against the pillar for single sided displays. Surrounded by Boots and the lifts to yellow car park. Dimensions: 3m x 3m. No power available. Perfect for data acquisition promotions, located close to the Post Office & WH Smith. 360 degree stand essential. Surrounded by: Card Factory, Holland & Barret, Robert Dyas. Dimensions: Maximum 10m x 2m. Power available.
8 Site W3 Site W4 AREA 1 AREA 2 AREA 4 AREA 3 High footfall location for mall trading, sampling and data acquisition surrounded by Greggs & Card Factory. Dimensions: Maximum 10m x 2m. No power available. Can be booked as one large promotional area or spilt into four smaller promotional sites incorporated within a high footfall 12m x12m internal event space. W4 Area 1. Sainsbury s, power available. W4 Area 3. Patisserie Valerie, power available. W4 Area 2. Trespass, power available. W4 Area 4. Poundland, power available. Suitable for mall trading, sampling and data acquisition.
9 Site W6 Site W7 Site W8 Commercial Way Mercia Walk Located at the entrance of Wolsey in the Mall. Suitable for both single sided and full 360 degree stands or kiosks. Dimensions: 3m x 2m. Power available. External hard standing pedestrian mall on the commuter route to/from the station. 360 degree display preferred but not essential, ideal for vehicle led promotions. Surrounded by: Maplin, Carluccio s & Cotes Brasserie. Dimensions: 7m x 4m. Power and water available. Open hard standing pedestrian walkway with Network Rail screens: 360 degree display essential. Surrounded by: Thomas Cook, Carluccio s and Foxtons. Dimensions: 7m x 4m.
10 Site W9 Site W10 Site W11 Mercia Walk Mercia Walk Mercia Walk Open hard standing pedestrian walkway with Network Rail screens: 360 degree display essential. A key data acquisition site for a commuter audience. Dimensions: 9m x 4m. External covered pedestrian hard standing for a small street food vehicle offering complimentary food. Dimensions: 4.5m x 4m. External covered pedestrian hard standing for a small street food vehicle offering complimentary food. Dimensions: 9m x 4m.
11 To find out more details or book a promotional space, please get in touch... Telephone wokingshopping@apuk.net Contact Access Point Commercialisation Access Point Offices - The Old Court House - 2A Albert Road - Southport - PR9 0LE
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