RESULTS - EVENT SUMMARY

Transcription

1 PHILADELPHIA MARCH 10-11, 2018 PENNSYLVANIA CONVENTION CENTER RESULTS - EVENT SUMMARY FIND US: /TravAdventure

2 2018 PHILADELPHIA TRAVEL & ADVENTURE SHOW Date: March 10-11, 2018 Venue: Location: Halls: Pennsylvania Convention Center 1101 Arch Street Philadelphia, PA D - 72,439 nsq. ft. THANK YOU TO OUR SPONSORS NATIONAL MEDIA SPONSOR: OFFICIAL AIRLINE SPONSOR: PHOTO BOOTH SPONSOR: GLOBAL BEATS STAGE SPONSOR: MEDIA SUPPORTER: SUPPORTER: PRODUCED BY: TRAVEL INDUSTRY PARTNERS:

3 ATTENDANCE SUMMARY Attendance Summary Household Income (HHI) Total Attendance: 12,542 12,934 Travel Trade: 1, Travel Agents: Press: Attendee Gender 52% 48% 72% Earn Over $100,000 (5% increase over 2017) $250k+ 12% $150k - $250k 27% $100k - $150k 33% $75k - $100k 14% $50k - $75k 10% <$50k 4% Travel Expenditure 2018 Attendee Age % Spend Over $5,000 on Travel (+1% increase over 2017) % in Peak Earning Years % 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+

4 HEADLINE SPEAKERS & STAGES In 2018, the Philadelphia Travel & Adventure Show provided new, updated content and speakers to engage attendees. The Travel Theater, where attendees go for inspiration and advice from travel celebrities, welcomed Samantha Brown, Peter Greenberg, Patricia Schultz and Pauline Frommer. At the Destination Theater, 9 sessions spanning both show days provided educational workshops based on specific destinations. On the Savvy Traveler Theater, attendees enjoyed 9 sessions dedicated to providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and travel photography, Travel & Adventure Show consumers packed the theater each day. New for 2018 was a presentation by The Points Guy, Brian Kelly, who attracted attendees to the show. Keynote Speakers Included: Samantha Brown Host, PBS, Places to Love Pauline Frommer Editorial Director of the Frommer s Guides and Publisher of Frommers.com Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor For those attendees searching for cultural experiences, the Global Beats Stage provided just that. With over 17 performances on the Global Beats Stage and 7 culinary demonstrations on the Taste of Travel Theaters, attendees got a taste of faraway cultures from around the globe. In addition to meeting with our vendors, attendees engaged in activities such as: + Travel Theater + Destination Theater + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Theater + Motion Thrill Ride (NEW FOR 2018) + Cultural Pavilion + Florida Keys & Key West Photo Booth Brian Kelly Founder and CEO of ThePointsGuy.com Patricia Schultz Bestselling Author, 1,000 Places to See Before You Die and 1,000 Places to See in The USA & Canada Before You Die

5 NATIONAL MEDIA SPONSOR: OFFICIAL AIRLINE SPONSOR: PHOTO BOOTH SPONSOR: (Or $11 at the door with this coupon) *Regular $15 Admission Note: Only cash is accepted on-site. KIDS 16 & UNDER FREE! 4 TH ANNUAL (Or $11 at the door with this coupon) KIDS 16 & UNDER FREE! *Regular $15 Admission Note: Only cash is accepted on-site. Find Us: NATIONAL MEDIA SPONSOR: OFFICIAL AIRLINE SPONSOR: PHOTO BOOTH SPONSOR: Copyright Unicomm, LLC. All Rights Reserved PROMOTION SUMMARY For the 2018 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors. Broadcast Television: The 2018 Philadelphia television mix was one of the strongest ever. Between FOX and ABC, over 276 commercials ran, complimented with digital ads from each station, resulting in 23+ million impressions served over a 10-day flight. This resulted in a 24% increase in impressions year over year. Radio: Between WBEB and the Total Traffic & Weather network (8 stations), over 246 radio spots ran over the span of two and a half weeks. 5+ million radio impressions were served, resulting in a 100% increase from Out of Home: Strategically placed along freeways in Philadelphia s affluent pockets, 8 static and digital billboards targeted local commuters. Over 12+ million impressions were served to drivers traveling in both directions, resulting in a 28% increase in overall impressions year over year. 4 TH ANNUAL Your Next Vacation Is Waiting. Your Next Vacation Is Waiting. MARCH Pennsylvania Convention Center America s Favorite Travel Show Is Back For 2018! Explore new destinations and thousands of vacation options. Plan your vacation by meeting face-to-face with destination experts. Learn how to save money and travel better. Meet your favorite travel celebrities and uncover expert travel tips. MARCH Pennsylvania Convention Center America s Favorite Travel Show Is Back For 2018! Explore new destinations and thousands of vacation options. SAVE $4 BOOK YOUR TICKETS IN ADVANCE ONLINE. Save big with exclusive show-only travel deals. Experience faraway cultures with new attractions and demonstrations. SAVE $4 BOOK YOUR TICKETS IN ADVANCE ONLINE. Use Promo Code: PINQ32 Media Coverage: Plan your vacation by meeting face-to-face with destination experts. Learn how to save money and travel better. Meet your favorite travel celebrities and uncover expert travel tips. Save big with exclusive show-only travel deals. Experience faraway cultures with new attractions and demonstrations. Use Promo Code: PINQ32 In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. FOX came to the convention center early on the morning of Friday, March 9th and held a taped Media Morning that was re-purposed throughout the weekend. The Travel & Adventure Show was also featured in FOX s coverage of the St. Patrick s Day today, as well as their promotional spots.

6 PROMOTION SUMMARY - CONTINUED FACEBOOK: Within one week leading up to, and including the Philadelphia event, The Travel & Adventure Show Facebook advertising campaign targeted Philly travelers, promoting event speakers, sponsors and exhibitors. These posts reached over 140,000 users, while creating 150,000 unique impressions and engaging 3,000 users drawing more attention to the event. TWITTER: By engaging celebrity speakers, local and national bloggers and industry created over 55,000 impressions. The Philadelphia hashtag, #PhillyTravelShow, was used in over 200 posts, reaching over 2.2 million people and created over 4.1 million impressions. INSTAGRAM: The #PhillyTravelShow reached over 100,000 Philly area Instagram users and created over 150,000 impressions. #PhillyTravelShow was used in over 50 posts throughout the week by Philadelphia Travel & Adventure Show attendees, resulting in over 3.5k likes and over 200 comments. New York s Best Experiences The people of Philly are ready for information and they re ready to be inspired. We do about 15 events per year across the east coast, and the Travel & Adventure Show is the best produced series of shows that we attend. They re able to really market and bring a high-level traveler in, so it really is a great audience to capture. Gate 1 Travel This travel show has been great. We ve talked to hundreds of potential customers and repeat customers. We found a lot of people who really fit our demographic and the type of people we re looking for.

7 JOIN US NEXT YEAR IN THESE MARKETS CHICAGO JANUARY 12-13, 2019 SAN DIEGO JANUARY 19-20, 2019 BOSTON FEBRUARY 9-10, 2019 INTERESTED IN EXHIBITING/SPONSORING: P: E: LOS ANGELES FEBRUARY 16-17, 2019 DENVER FEBRUARY 23-24, 2019 NATIONAL MEDIA SPONSOR: PRODUCED BY: PHILADELPHIA MARCH 9-10, 2019 WASHINGTON D.C. MARCH 16-17, 2019 SF/BAY AREA MARCH 23-24, 2019 DALLAS MARCH 30-31, 2019 FIND US: /TravAdventure