Opportunity DON T MISS THIS FEBRUARY 8-10, Ohio Expo Center Cardinal Hall NEW LOCATION
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1 Opportunity DON T MISS THIS NEW LOCATION FEBRUARY 8-10, 2019 Ohio Expo Center Cardinal Hall GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION AND! Ohioans spend more than $1.5 billion on vacation travel and accommodations annually, well above the national average. The AAA Great Vacations Travel EXPO will deliver an audience of thousands of active travelers, all with tremendous buying power and who are ready to book their next vacation. Don t miss this opportunity to showcase your destination and travel products to this highly qualified audience! AAAGreatVacations.com
2 O H I READY FOR THE NEXT DECADE OF SUCCESS The AAA Ohio Auto Club created the AAA Great Vacations Travel EXPO as a means to assist the travel industry in reaching leisure travel enthusiasts. And in just 10 years, the EXPO has become one of the largest travel shows in the nation, connecting hundreds of destinations and attractions with thousands of target consumers each year. INTEREST AREAS AND SPECIAL ATTRACTIONS Top-quality exhibits and nonstop attractions will make the EXPO a can t-miss destination for thousands of high-income travelers. As the best place to attract the most desirable vacation planners, this action-packed travel extravaganza features every imaginable vacation option, including: Cruises Luxury resorts and spas Travel packages Sports and adventure travel Regional, national, Guided tours Campers and RVs and international travel ideas This show gives us a great opportunity to see so many different new clients and new possibilities for our destination. BENEFITS OF PARTICIPATION As a participant of the AAA Great Vacations Travel EXPO, not only will you benefit from the buzz surrounding the EXPO, but involvement will also serve as an extension of your marketing and public relations activities in the following ways: Promoting your products in a fun, positive selling environment. Reaching qualified, affluent consumers who are in the market to purchase travel. Booking travel packages and promoting deals to a highly sought-after travel audience. Building relationships and brand recognition with customers as you meet them in person. Generating qualified leads and building your direct marketing database. Driving sales! INGRID STEWART, Saint Lucia Tourist Board A NEW HOME FOR 2019 The EXPO takes place in the city s newest exhibit facility, the brand-new Cardinal Hall, located at the Ohio Expo Center. With over 73,000 square feet of prime exhibit space under one roof, this venue is located just north of downtown Columbus with convenient freeway access and just minutes from John Glenn Columbus International Airport, shopping, dining and hotels.
3 THE BEST PLACE to attract the most desirable vacation planners In the midst of winter, Ohioans are ready to plan for warmer days and brighter skies. Even better, the people of central Ohio are just the consumers you want to meet, an enormous audience of well-heeled travelers, outdoor enthusiast, and adventurers. Travel purchasing habits of AAA Ohio Auto Club members (IN THE PAST TWELVE MONTHS) 42 % 31 % 47 % 26 % 16 % 17 % 63 % made hotel purchased purchased booked an took a leisure trip of any made airline made rental car an individual vacation package a cruise international leisure trip distance that included an overnight stay at least 100 miles from home 30% ATTENDEE AGE 34 % 25% 20% 25 % 15% 17 % Other 13 % Single 19 % ATTENDEE MARITAL STATUS Married 68 % One on one, you can t beat the exposure you receive at this event! RICK EVANS, Uniworld Boutique River Cruise Collection Retired 18 % ATTENDEE EMPLOYMENT STATUS Employd FT or PT 82 % 10% 5% 0% $150,000 + $100,000 - $149,999 $60,000 - $99,999 $40,000 - $59,999 Less than $40, % ATTENDEE ANNUAL HOUSEHOLD INCOME 8 % % % 18 % 26 % % 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 2 %
4 EXHIBITING IN THE EXPO EXHIBITING IN THE EXPO INCLUDES: Exhibit Space with black 8 backdrop, 3 sides and booth signage Company name listed in the official EXPO program distributed on-site Online directory feature with link to your company s website Complimentary Wi-Fi Internet and (1) 110v electric outlet Listing in the January issue of AAA Magazine (460,000 circulation). Standard magazine print deadlines apply. 25 Exhibitor Guest tickets (per 10 x 10 booth) SPECIAL NOTES: All booths MUST BE CARPETED or have other acceptable floor covering. Floor covering, furniture and parking are not included in booth prices. EVENT HOURS Friday 12 p.m. 7 p.m. Saturday 10 a.m. 7 p.m. Sunday 11 a.m. 4 p.m. EXHIBIT RATES Standard booth (10 x 10 ): $1,145 Corner booth (10 x 10 ): $1,345 Bulk (designated spaces): $5.00/square foot MAXIMIZE YOUR MARKETING IMPACT WITH AN EVENT PROGRAM AD Guests will receive a full-color event program that highlights show activities and includes valuable travel information. Certain to be a take-home travel resource, advertising within the event program is a great way to reach very active travelers and to keep your marketing message active for weeks following the event. AD SIZE EXHIBITOR NON-EXHIBITOR RATE RATE COLOR Full-page $895 $995 Full-color One-half page $495 $695 Full-color One-quarter page $295 $395 Full-color It s the best travel show in the Midwest! TRESA REED, Alexander + Roberts RESERVE YOUR SPACE TODAY by filling out and returning the application/agreement form! For questions or additional information, please contact: Terri Sharp AAA Great Vacations Travel EXPO c/o Event Marketing Group 454 E. Main Street - Suite 227 Columbus, Ohio phone Terri@EventMarketingGroup.com
5 LOADING DOCKS FOOD CAFÉ ' ' AAA TRAVEL STAGE EXPLORE STORE 90' ' ' PARADISE FOOD CAFÉ PAVILION 1311 RESERVED BOOTH ENTRANCE
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