Merchant Square Paddington: Brand Location Pack

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2 Merchant Square Paddington: Brand Location Pack Merchant Square is a premium development in the heart of London s West End. Merchant Square is home to a captive audience of 6,000 employees and 4,000 residents based along the stunning Grand Union Canal.

3 This premium venue is a great place to increase brand awareness through high level engagement with your target audience. Product Sampling and events have been a huge success at Merchant Square for brands such as PG Tips, Lucozade, Hellman s and Rekoderlig. Water and electricity points are available for each space throughout Merchant Square. Additionally, the Merchant Square estate plays host to many events throughout the year to increase footfall, these have included: The Annual Dragon Boat Regatta Showcasing Sports Events and Film Screenings Team-Building Activities Floating Markets Filming for the latest movies

4 The average daily footfall throughout the 11 acre site is 18,301 people, the peak of which is during the working week. High profile office tenants include Marks & Spencer, Sony BMG and BE serviced offices. Customer Analysis: Average dwell time: minutes (summer 2017) Age average: Male vs Female ratio: 40%-60% Demographic: Young professional

5 Commercial Opportunities

6 WARWICK AVENUE 9 Minute Walk UNDERGROUND: BAKERLOO LINE Brunel Building PADDINGTON NATIONAL RAIL, UNDERGROUND: BAKERLOO, HAMMERSMITH & CITY, CIRCLE, DISTRICT LINES Dudley House Paddington Walk CYCLE HIRE Canalside Walk Station Bridge 17 The Point St Mary s Bridge Paddington Gardens 19 Waterside House NORTH WHARF ROAD Rolling Bridge St Mary s Hospital GoBoat HARROW ROAD Merchant Square 16 SOUTH WHARF ROAD 13 PADDINGTON BASIN Future Development Hilton London Metropole HARBET ROAD Merchant 8 Merchant Square 9 Pavilion Square Fan Bridge Floating Poket Park PRAED STREET EDGWARE ROAD 2 Merchant Square Estate Management Office Head Masters Carphone Warehouse Draft House EDGWARE ROAD 1 Minute Walk UNDERGROUND: BAKERLOO, HAMMERSMITH & CITY, CIRCLE, DISTRICT LINES 11 Day Nursery 12 Lockhouse 13 M&S Cafe 4 Superdrug 14 Virgin Active 5 Post Office 15 M&S Bank 6 Tesco Express 16 KuPP 7 William Hill 17 Heist 8 Hamptons 18 F45 9 Co-op 10 Pizza Express 19 Waterside Simply Food Canalside Walk Station Bridge The Point St Mary s Bridge Waterside House Rolling Bridge 5 Merchant Square Pavilion Fan Bridge 3 Merchant Square 4 Merchant Square

7 1. Floating Pocket Park The Floating Pocket Park is a completely unique space, a garden floating on the stunning Grand Union Canal. This space has become a visitor destination in its own right, so is busy throughout the week. The Floating Pocket Park can accommodate up to 120 people for events, promotions and experiential activations. Size: 729m 2

8 2. The Fountain An excellent space for experiential activity adjacent to the canal and next to our award winning Fan Bridge; the Fountain can be turned on or off for events or filming opportunities. This space is on the main thoroughfare through Merchant Square leading from Edgware Road to Paddington underground station. Size: 25m 2

9 3. The Lawn Merchant Square has two large lawns available for promotions, events and experiential activity. Especially popular during the summer, these lawns have free deckchairs, beanbags and blankets, as well as a big screen showing popular films and sporting events. Size: Lawn 1-19m x 33m x 27m Lawn 2-11m x 41m x 29m

10 4. The west plaza The West Plaza is a large outdoor amphitheatre which can seat up to 400 people perfect for music, performance pieces, flash mobs and more. This area is particularly busy on a Tuesday or Thursday when the street food market is on. size: 27m x 40m x 27m

11 5. EPICUREAN STREET GASTRONOMY Epicurean Street Gastronomy are renowned for their World Food Market. Operating every Tuesday and Thursday lunchtime, Epicurean Events delivers the highest quality of food vendors in London. This hugely popular market is a great place to set up a stall for campaign awareness or launch a new product with 1000 s of people attracted each week. Size: 16 pitches available - 3m x 3m

12 6. 5 Merchant Square This multi-let building is home to M&S, Sony BMG and many other high profile companies. The space has been home to the Hellman s Grilltopia truck and even the DeLorean at one point. There is plenty of footfall especially during the morning/evening commute and at lunchtime. Size: 2 spaces available - 30m x 10m

13 For more information contact: 9 Harbet Road, W2 1JS merchantsquareldn Merchant Square Paddington merchantsquare.co.uk