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1 September 1,

2 f With the support of «NC JSC «Astana EXPO 2017» in the framework of «Astana Expo 2017» International Specialized Exhibition

3 Astana Food Festival 2017 Astana Food Festival is a unique project in its scale which will bring together more than 100 countries from all over the world and representatives of various food cultures under the aegis of the remarkable festival at the territory of «Astana EXPO 2017» International Specialized Exhibition. Participant countries of Expo 2017 exhibition, the best restaurants and food projects will present their creative gastronomical concepts. Moreover, guests will enjoy eventful international concert program, workshops, lectures of international food experts, area for kids and unforgettably warm atmosphere.

4 Project Description Missions: * Organisation of high quality family leisure with interesting and diverse program for guests of all ages * Creation of a platform for international exchange of practices and innovations in the field of gastronomy, international cooperation development * Introducing guests of the Festival to principles of healthy lifestyle, increasing general eating culture * Mainstreaming the professions of chief cooks, gastronomic journalists, food critics, restaurateurs * Establishing a platform for international promotion of Kazakhstan goods, trademarks, brands and Kazakh national cuisine Audience: guests and residents of the capital, visitors of the Exhibition. Expected number of guests: people Main segment: families Age: no age restrictions (general audience years)

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6 Astana Food Festival 2017 will take place at the territory of «Astana EXPO 2017» International Specialized Exhibition in the area of Amphitheater with the access to comfortable entrance through North (Stele of Independence) and East (Mega Silk Way TEC). Alley near the fountain in front of Nur Alem pavilion (the Sphere), Expo Kids park and Creative Energy Area will be used as well. Venue of the Festival

7 Astana Food Festival 2017 will comprise of the following zones: Farm market presenting organic food, culinary literature, conceptual goods for kitchen, designer accessories Area for Kazakh and international brands of food industry, café of national cuisines of EXPO 2017 Participant Countries and the best restaurants of Astana, including those presented in the Exhibition. Dastarkhan «Gastronomy Theatre» in the «Creative Energy pavilion» will host presentations of famous international and Kazakhstan chiefs with interactive workshops in the form of entertaining show, chief battles, lectures of food industry experts Amphitheatre scene Entertaining program with national musical concert performances, food-film exhibitions and amazing evening show Platform for kids with amusement rides, entertainers, food workshops Picnic zone Area for socializing and recreation, creative improvisations where everyone can share talents

8 Festival map Uly Dala str. ENTRY POINT MEGA Entry Point

9 Advantages of participation in the Festival Opportunity to become a part of unique global project in Kazakhstan within «Astana EXPO 2017» International Specialized Exhibition Astana Food Festival 2017 is a platform for good communication with relevant and naturally targeted audience to promote your own goods and services (average participation time of a guest 2-3 hours minimum); New experience, satisfaction from high quality and educatory leisure time, positive emotions and impressions form a loyalty of target audience; Increase in the level of brand awareness (appearance in Mass Media, internet resources and social networks in a positive context of large-scale city project); Expected high sales and great promo effect will strengthen brand positioning in the market; Upon the conclusion of the project, participants will get letters of acknowledgement from EXPO 2017, reports and materials which can be used in further advertisement campaigns

10 Benefit dinner within AFF-2017 Astana Food Festival continues promoting social projects On September 2, 2017 Astana Food Festival will host a private dinner from invited chefs holders of Michelin stars. They will prepare several sets of the most delicious cuisines and will talk about specifics of the art of culinary. Tickets for the private dinner can be acquired in advance. Part of its cost will be directed for charity purposes.

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12 How was it? Astana Food Festival is a gastronomic event in the capital, which traditionally takes place annually since In «Astana Food Festival» proved its success as a social project with bright future. The Food Festival attracted more than 80 participants, 50 partners and more than visitors. Aims of the event were achieved Astana residents were introduced to new format of family entertainment, which is street food festival Kazakhstan producers of natural products gained a platform where they can directly acquaint visitors with their products and sale them. Cafes, restaurants, bakeries, culinary boutiques also appreciated the marketing and economic benefits from participating in the Food Festival.

13 Торговые палатки For participants of EXPO Market For participant of Food Avenue Size of stall 2*2 Size of tent 5*5

14 For further details please contact: tel:

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