Media Kit Updated May 2013

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1 Media Kit Updated May 2013

2 Stuff.co.nz In such a dynamic and fast-evolving digital landscape Fairfax is committed to delivering to advertisers needs. Stuff.co.nz is designed for good usability and provides an excellent commercial environment. Stuff.co.nz hosts content from the wide range of credible and vast resources of Fairfax New Zealand Ltd s several hundred journalists and photographers around the country. 1,307,000 Unique Audience 107,644,000 Page Views 38.5% reach of active internet users Stuff.co.nz covers every aspect of news and information, from breaking national and international news, through to in-depth features, sports, business, entertainment and technology articles, weather reports, travel services, movie reviews, rural news...and lots more. Updated regularly throughout the day and night as the news unfolds, stuff.co.nz creates an engaging and dynamic environment for readers. The homepage offers a high profile placement for broad reach campaigns. Stuff.co.nz provides premium inventory, simple buying solutions and innovative creative offerings.

3 Stuff.co.nz Demographics Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Readers are evenly spread across the entire country and are likely to access the website from work. Gender Male 46% Female 54% Annual Household Income 18.0% 15.3% 5.9% 16.0% 12.8% 17.3% Up to $20k $20k - $40 $40k - $60k $60k - $80k $80k - Over 3 Region of Readers Auckland Region 27.6% 17.4% 19.8% 21.4% Canterbury Region Wellington Region 16.1% 15.9% 11.8% 11.7% 9.1% Waikato Region 9.0% Manaw atu-wanganui Region 6.8% Bay of Plenty Region Otago Region 4.9% 4.5% ()

4 National The National channel is a key content category which covers Politics, Crime, Weather, Health, Education, Quizzes and more. The content is vast and up to date from around New Zealand. Annual Household Income 4.9% 16.0% 14.0% 17.1% 13.5% 19.1% The National channel online readers are a fairly even mix of males and females (46% vs. 54%) nearly half of readers are between the age of years, and 33% of readers have a household income in excess of $80, % 16.5% 21.7% 21.0% 11.3% 8.9% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Auckland Region 23.9% 17,260,000 Wellington Region 17.4% Page Views per Canterbury Region 15.9% Waiktato Region 10.5% 818,000 Manaw atu-wanganui Region 7.6% Unique Audience Bay of Plenty Region 5.0%

5 World The World channel is a key content category which covers a wide range of news topics from Australia, the Americas, Europe, Asia and around the world. Annual Household Income 4.2% 16.2% 15.2% 17.2% 10.9% 20.1% The World channel online readers are a fairly even mix of males and females (47% vs. 53%) - 24% are between the age of years, and 31% of readers have a household income in excess of $80, % 19.1% 24.9% 21.8% 10.1% 10.8% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Auckland Region Wellington Region Waikato Region Manaw atu-wanganui Region 20.4% 18.6% 16.9% 11.7% 7.7% 6,464,000 Page Views per 545,000 Unique Audience Bay of Plenty Region 5.3%

6 Business Stuff.co.nz s Business channel is a key content category, which covers Industry news, Farming news, Market Data, Money, Small Business and gives you access to some great Business tools. The Business channel online readers are an even mix of males and female (50% each) and 52% are between the age of years. Annual Household Income 15.9% 16.2% 17.1% 13.6% 14.9% % 21.3% 5.9% 10.3% 16.3% 11.7% 9.8% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Auckland Region 20.7% 20.3% 4,405,000 Page Views per Wellington Region Waikato Region Manaw atu-wanganui Region 7.4% 13.9% 11.7% 549,000 Unique Audience Bay of Plenty Region 5.8%

7 Travel The Travel channel is made up of Travel news from New Zealand, Australia, Pacific Islands and around the world. Annual Household Income 8.3% 17.1% 12.3% 15.9% 11.6% 15.1% The Travel channel online readers are slightly more female than male (55% vs. 45%), 48% are between the age of years and 27% of readers have a household income in excess of $80, % 16.0% 21.7% 20.7% 13.0% 11.5% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Wellington Region Canterbury Region Auckland Region Waikato Region Bay of Plenty Region Manaw atu- Wanganui Bay 21.9% 20.1% 15.3% 10.6% 6.1% 6.0% 900,000 Page Views per 245,000 Unique Audience

8 Technology Stuff.co.nz s Technology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living. Annual Household Income 5.5% 17.0% 12.8% 16.7% 10.6% The Technology channel online readers are slightly more male than female (56% vs. 44%), 30% are between the age of years, and 31% of readers have a household income in excess of $80, % 21.8% 21.2% 18.8% 14.5% 9.5% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Auckland Region Wellington Region 15.9% 19.8% 23.8% 1,575,000 Page Views per Waikato Region Bay of Plenty Region 9.5% 8.2% 298,000 Unique Audience Manaw atu-wanganui Region 6.7%

9 Entertainment Stuff.co.nz s Entertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news. Annual Household Income 16.7% 15.0% 16.7% 18.0% The Entertainment channel online readers are a fairly even mix of females and males (52% vs. 48%), 20% are between the ages of years, and 28% of readers have a household income in excess of $80, % 21.6% 5.7% 10.3% 9.3% 14.7% 11.8% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Auckland Region Cantrbury Region Wellington Region Waikato Region Manaw atu-wanganui Region 23.4% 17.8% 17.2% 11.2% 6.3% 5,082,000 Page Views per 595,000 Unique Audience Bay of Plenty Region 5.3%

10 Life and Style Stuff.co.nz s Life & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing & Weddings. Annual Household Income The Lifestyle channel online readers are an even mix of males and females (50% each), 65% are between the age of years and 32% of readers have a household income in excess of $80, % 13.5% 15.9% 14.5% 10.9% 21.4% % 17.2% 26.0% 21.2% 10.8% 9.6% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Auckland Region Wellington Region Canterbury Region Waikato Region Manaw atu-wanganui Region 21.1% 18.3% 17.7% 12.4% 6.5% 5,676,000 Page Views per 527,000 Unique Audience Bay of Plenty Region 6.0%

11 Motoring Stuff.co.nz Motoring is the home for the car enthusiast, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire, inform and capture the imaginations of Stuff s readers. Annual Household Income Motoring channel online readers are predominately male (64% vs. 36%), 64% are between the ages of years and 32% of readers have a household income in excess of $80, % 11.5% 14.2% 18.3% 17.2% 14.3% 19.0% 23.7% 23.4% 17.1% 10.5% 2.9% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Wellington Region Auckland Region Waikato Region Bay of Plenty Region 24.5% 18.4% 13.5% 8.8% 7.9% 1,243,000 Page Views per 262,000 Unique Audience Otago Region 5.5%

12 Sport Stuff.co.nz s Sport channel is a key content category, which covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport, Netball, Tennis, Racing and lots more. Annual Household Income The Sport channel online readers are slightly more male than female (56% vs. 44%), 60% are between the ages of years and 35% of readers have a household income in excess of $80, % 15.9% 14.0% 17.4% 12.6% 22.8% 8.1% 20.1% 17.6% 22.7% 11.9% 10.8% Up to $20k $20k - $40k $40k - $60k $60k - $80k $80k - Over Region of Readers Canterbury Region Auckland Region Wellington Region Waikato Region Manaw atu-wanganui Region 20.8% 18.9% 15.3% 14.0% 7.8% 6,380,000 Page Views per 422,000 Unique Audience Bay of Plenty Region 5.0%

13 RugbyHeaven Stuff.co.nz s rugby section RugbyHeaven is a specialist section that caters for the Kiwi obsession of rugby. RugbyHeaven covers all aspects of the game, from in-depth game analysis through to opinion editorial. It gives die-hard rugby fans and enthusiasts the chance to participate in a full multi-media experience. With two of New Zealand s most experienced rugby writers, Marc Hinton and Duncan Johnstone, behind it, RugbyHeaven is fast becoming New Zealand s favourite rugby website. RugbyHeaven attracts a domestic unique audience of 233,000 per month who are predominantly male (65%), aged between years (64%). 1,700,000 Page Views per 233,000 Unique Audience Gender Male 65% % 3.8% 17.6% 20.4% 9.3% 17.7% Female 35%

14 Stuff Mobile & Video Video content is available site wide on Stuff as well as on: Editorially curated homepage video strip Stuff mobile Daily unique visitors: 104,804 Daily page views: 489,365 Stuff.co.nz is available on various mobile platforms including: Lite and Smartphone mobile site iphone and ipad news app Android app Stuff iphone Daily unique visitors: 49,075 Daily article views: 340,318 Stuff ipad Daily unique visitors: 15,926 Daily article views: 136,195 Stuff Video May Video Views: 4.3 Million Stuff Android Daily unique visitors: 35,450 Daily article views: 271,294 Source: Omniture SiteCatalyst Average Daily May 2013 Source: Omniture Site Catalyst May 2013, for ipad, Android =article views

15 FD Connect Targeted Intuitive Relevant FD Connect can reach your target market by combining specific demographics with specific behaviours. FD Connect captures and tracks Fairfax s visitor behaviour and profile data, creating a complete picture of audience interest across our entire network enabling you to reach New Zealand s most engaged audience. FD Connect has the ability to target niche terms and keywords relating to ad campaigns. This in-turn allows an advertiser s campaign to achieve a much higher level of audience engagement and relevancy of ad creative to the content, which is more likely to result in a higher response rate.

16 Dompost.co.nz The Dominion Post is the voice of New Zealand s capital. It reflects the needs of a dynamic economic, cultural and social community. This website complements the daily newspaper and includes a combination of news, current events and special feature sections. 44% of The Dominion Post s online audience are aged 45+ years. The site attracts senior government officials, professionals, business executives/owners or technical/skilled workers. 3,467,000 Page Views per 207,000 Unique Audience 14.3% 19.4% 15.5% 15.6% 11.1% 17.8%

17 Press.co.nz Press.co.nz complements its daily newspaper The Press, extending the strongest South Island media brand into the digital space. It is the Mainland's multimedia resource for breaking news, sport, business, entertainment and technology 4,989,000 Page Views per 260,000 Unique Audience % 25.3% 10.3% 13.1% 14.2% 12.8%

18 Waikatotimes.co.nz The Waikato Times website accompanies the third largest daily newspaper in the North Island. Renowned for spirited editorial as well as its warm, practical and down to earth approach, the newspaper connects with the hearts and minds of the Waikato. The Waikato Times website extends these same appealing attributes online, and is fast growing a loyal audience of its own. Online, the Waikato Times has a domestic unique audience of 115,000 per month and 55% are aged years. 1,409,000 Page Views per 115,000 Unique Audience 32.5% % 10.9% 8.6% 6.3% 13.7%

19 Auckland Now Auckland Now is a website for all things Auckland, bringing you all the news, sport and entertainment stories from your city. The website includes all the Auckland Suburban newspapers websites (including Auckland City Harbour News, Central Leader, East & Bays Courier, Eastern Courier, Manukau Courier, North Harbour News, North Shore Times, Nor-west News, Papakura Courier, Rodney Times, Western Leader, and Waiheke Marketplace). 343,000 Page Views per 89,000 Unique Audience Know more, Do more, See more % 22.9% 14.9% 9.8% 12.2% 11.5%

20 Contact Details For all advertising enquiries and bookings please contact our advertising team: Auckland Wellington

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