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1 Digital Media Pack

2 Our website serves over half a million members

3 The Camping and Caravanning Club has been supporting owners and enthusiasts of tents, caravans, motorhomes, trailer tents and campervans for over 100 years. The website is held in high regard by its visitors both members and nonmembers as the digital hub for all things relating to camping and outdoor leisure. The website serves over half a million members as part of its 5.9 million unique visitors a year and acts as the collective place where camping fans can access knowledge, experience, expert information and inspiration for future trips. Club members are highly active and camp on average eight times per year and account for over 2.5 million nights on Club Sites last year. They are highly passionate about the Club and their membership and feel part of one big family with the website being an integral part of this. Freedom awaits On the website members and non-members can Read and contribute campsite reviews for over 100 Club Sites, 20 Camping in the Forest Sites, more than 1,500 Certificated Sites and over 1,100 Listed Sites Book holidays abroad via the Club s own international travel service Access Member Services including insurance and breakdown cover Shop in the Club s dedicated Members Marketplace where members can purchase a range of outdoor leisure products, gadgets and much more Access technical information along with the latest industry news and find local events and attractions All resulting in plenty of new and returning visitors Digital Device Ownership Smartphone Standard d Mobile Ph one Tablet Device Laptop Desk Computer 29 Kindle Website traffic received 8.2 million visits5.8 million unique visits (2012 statistics) million visits million unique visits (2012 statistics) 3.23 mins 28 million pages viewed 3.23 mins 8 million pages viewed average time spent browsing site (2012 statistics) 28% mobile & tablet visits (2013 statistics) average time spent browsing site (2012 statistics) Our members are early adopters and like to keep up to date on the latest technologies in both the outdoor and wider technology market especially if it makes their pastime easier. 28% mobile & tablet visits

4 The Website User Our members like to use their time on the Club s UK and European sites to enjoy their hobbies. Club members are keen walkers, cyclists, golfers, fishing enthusiasts, amongst many other outdoor pursuits. Or they simply use camping to get away from it all with family and friends. 33% members are classified as Affluent Members of the Club are highly receptive to products promoted by the Club and the website provides an effective means of communicating to members about products and services of direct interest and relevance to them. Our members Life and Lifestyle Nearly 20% of our members have an income of over 50K per annum 20% own a tent 46% own a caravan 29% own a motorhome 5% own a trailer tent Our members have a high propensity to shop for the following: DIY products Gardening products Outdoor clothing and footwear Club members Male 50% Female 46% Unknown 4% Further segmentation and member information available on request Club Members Life Status When & where you ll find our members Empty Nesters 20% Families 15% Older Families 29% Retired 17% Young Families 14% Young Singles 3% Holidays members take Camping 62% Sea and Sun 11% City Breaks 5% Walking/Cycling 5% Self Catering 4% Touring holiday 4% Camping Holidays 11 or more times a year 22% 7-10 times a year 20% 5-6 times a year 25% 3-4 times a year 23% Twice a year 8% Once a year 3% X

5 Member Segmentation Club membership can be broken down in to five member segments which fit many of the existing audience profiling techniques such as Mosaic, Acorn etc Family campers Been with The Club up to four years. Aged 41 with two children under twelve years of age. Segment most likely to camp with a tent. Segment wants cost effective holidays with the family. Camp in the UK. 65% of members camp more than 5 times per year Re-discoverers Been with The Club for up to four years. Aged 63 years old. Segment has the highest penetration of motorhomes. Segment wants the freedom to holiday in any location. Likely to camp in Europe. Socialisers Been with The Club for about thirteen years. Aged 66 years old. Account for over 1/3 of Club Site visits. Segment wants the freedom to holiday in any location. Likely to camp in Europe. Hands on Helpers Been with The Club for about six years. Aged 44 with two children aged over twelve. Over half own a caravan, but tents remain very popular. Segment wants cost effective holidays with the family. Camp in the UK. Digital Opportunities Digital Advertising: MPU 300 x 250 pixels PRICES FROM: 30 CPM for run of site MPUs appear one per page, within body text see back page for examples. Newsletter: Sponsorship of Club s newsletter PRICES FROM: 4,500 per insertion Reach: 230,000 households Average open rate 30% / 20% CTR Experienced Campers Been with The Club for nineteen years. Aged 67 years old. Segment has the highest penetration of caravans. Segment most likely to camp abroad. We can discuss bespoke targeted digital campaigns and tailor options on an individual basis. Speak to our Group Sales Manager to find out more or matt.styrka@cpl.co.uk

6 Some Friendly Statistics Type of Site Number of Sites Club Sites 109 Camping in the Forest Sites 20 Total Pitch Nights Available for ,458,252 Total Pitches Available 18,051 Certificated Sites 1594 Listed Sites 1164 Temporary Holiday Sites 418 (unique member only sites which can run for up to four weeks) Carefree European 2013 Countries: UK, Ireland, Jersey, Spain, Italy, Austria, Slovenia, Czech Republic, Germany, Switzerland, Belgium, Luxembourg, the Netherlands, France, Portugal. Total European Countries: 15 Summer Sites 151 Winter Sites 17 Winter en route 26 European Rallies 26 Total European Sites 185 Carefree Worldwide Countries: Argentina, Canada, USA, New Zealand, Australia, South Africa, Namibia, Botswana, Zimbabwe Total Worldwide Countries 9 Club Members (at 29/02/12) Total New Members: 55,527 Total Household Members: 276,247 Total Members: 527,209 Example MPUs: Matt Styrka t: e: matt.styrka@cpl.co.uk

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