ADVERTISING at HEYDAR ALIYEV INTERNATIONAL AIRPORT. Where brands take off

Transcription

1 ADVERTISING at HEYDAR ALIYEV INTERNATIONAL AIRPORT Where brands take off

2 AGENDA WHAT DOES SKYBRIDGE DO? OUR VISION LET S VISIT THE NEW TERMINAL HIGHLIGHTS OF THE HEYDAR ALIYEV AIRPORT WHY AIRPORT ADVERTISING? OVERVIEW OF OUR TARGET AUDIENCE OUR PRODUCTS LOCATION & PRICES OF OUR PRODUCTS CONTACTS

3 WHAT DOES SKYBRIDGE DO? SKY BRIDGE is the exclusive indoor advertising space network owner at The New Terminal Has the most state-of-art digital monitors & print (lightbox) products

4 OUR VISION Sky Bridge boosts brands by inspiring and motivating people with powerful airport advertising campaigns, founded in a uniquely flexible approach to creativity and planning

5 LET S VISIT THE NEW TERMINAL

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10 FACTS ABOUT THE NEW TERMINAL Opened on the 23 rd of April by the President Has 6 million passenger capacity 3 million passengers used the old terminal in 2013 (2.5 million for international flights, for domestic flights) 10% increase forecasted for 2014 and coming years Serves 35 airlines, more than 58 destinations, 22 countries AZAL to add New York in 2014

11 WHY AIRPORT ADVERTISING? Passengers are focused and there is no escape route 90% of passengers arrive +1 hour before departure Most effective medium to reach niche, high-income target audience 68% of passengers are frequent flyers 3 out of 4 frequent flyer passenger views a campaign message that stays for 3 months 3 out of 4 frequent flyer passengers takes time to read advertising messages at airports THEREFORE; Airports are MUST ADVERTISE locations for premium brands

12 WHY AIRPORT ADVERTISING (CONTINUED) SIGNIFICANT DWELL TIME INTERNATIONAL BUSINESS TRAVELLER BAGGAGE SCREENING CHECK-IN SECURITY CHECK WAIT BOARDING 5-10 MIN MIN MIN MIN. 10 MIN MIN. INTERNATIONAL LEISURE TRAVELLER BAGGAGE SCREENING CHECK-IN SECURITY CHECK WAIT BOARDING 5-10 MIN MIN. 90 MIN MIN MIN.

13 OVERVIEW OF TARGET AUDIENCE Locals, tourists & businessmen from all over the world 68% of them are frequent flyers (fly 3+ yearly) Decision makers High-income level Selective about technologies they use and how they spend their time

14 OUR PRODUCTS Our products are innovative ways to engage with your target audience Strategically placed for arrivals, departures & visitors of passengers for high-profile exposure, rapid recall and brand awareness Both in digital (LCD & LED & videowall) and print (lightbox) formats = show static or moving messages Ability to change content whenever & however you want for monitors!

15 OUR PRODUCTS (CONTINUED) 1. PRINT PRODUCTS (LIGHTBOXES) PLEASE SEE FOLLOWING SLIDES FOR LOCATION OF EACH LIGHTBOX 2. DIGITAL MONITORS 26 LCD MONITORS (SOLD AS 1 NETWORK) 4 4 x 4 47 LCD VIDEOWALL FORMAT MONITOR LCD MONITORS BEHIND CHECK-IN DESKS 6 55 LCD MONITORS (5 PLACED AT ARRIVAL PASSPORT CONTROL AREA & 1 AT BAGGAGE CLAIM AREA) 26 STAND ALONE TOTEMS 3.5 m. HIGH x 1.5 m. WIDE VERTICAL MONITORS (SOLD AS 1 NETWORK) 2 LED SCREENS in 14 x 3 m. SIZE AT LUGGAGE CLAIM AREA (SOLD AS 1 NETWORK)

16 LUGGAGE WAITING AREA LIGHTBOXES / 10 PIECES / 5 x 1.5 m and 3 x 1.5 m / CODE 5 A-K MONTHLY = 4000 AZN

17 LUGGAGE WAITING AREA LIGHTBOXES / 10 PIECES / 5 x 1.5 m and 3 x 1.5 m / CODE 5 A-K MONTHLY = 4000 AZN

18 LIGHTBOX ON LUGGAGE CLAIM BAND / 2 PIECES (2 SIDED) / 2 x 1.5 m / CODES 40A-40B-41A-41B MONTHLY = AZN FOR 1 SIDE OF A LIGHTBOX

19 1. FLOOR CORRIDOR LIGHTBOXES / 8 PIECES / 5 x 1.5 m CODE (8A), (8B), (9A), (9B), (11A), (11B), (12 A), (12 B) MONTHLY = 4000 AZN

20 1. FLOOR CORRIDOR LIGHTBOXES / 8 PIECES / 5 x 1.5 m CODE (8A), (8B), (9A), (9B), (11A), (11B), (12 A), (12 B) MONTHLY = 4000 AZN

21 DEPARTURE FLOOR, GATE ZONE LIGHTBOXES / 12 PIECES / 5 x 1.5 m & 4 x 1.5 m CODES (22ABC),(23ABC), (24ABC), (25ABC) MONTHLY = AZN

22 DEPARTURE FLOOR, DUTY FREE EXIT ZONE / 4 PIECES / 2.30 x 1.50 m. CODES 34A, 34B, 34C, 34D MONTHLY (1 PIECE) = 3000 AZN

23 FLIGHT EXIT TO PASSPORT CONTROL LIGHTBOXES / 8 PIECES / 4 x 1.5 & 3 x 1.5 m CODE (16AB), (17AB) (14) (15) (16C), (17C) MONTHLY = 3000 AZN

24 VIP LOUNGE AREA LIGHTBOXES / 2 PIECES / 12 x 3 m CODE (32), (33) MONTHLY = AZN

25 VIP LOUNGE AREA LIGHTBOXES / 2 PIECES / 12 x 3 m CODE (32), (33) MONTHLY = AZN

26 VIP LOUNGE AREA LIGHTBOXES / 2 PIECES / 12 x 3 m CODE (32), (33) MONTHLY = AZN

27 VIP LOUNGE AREA LIGHTBOXES / 2 PIECES / 12 x 3 m CODE (32), (33) MONTHLY = AZN

28 26 LCD MONITOR PACKAGE / MIN AZN 16 PIECES 72 MONITORS BEHIND CHECK-IN DESKS 1 PIECE 55 MONITOR AT CUSTOMS AREA 5 PIECES 55 VERTICAL MONITOR AT ARRIVAL PASSPORT CONTROL AREA 2 PIECES 4 x 4 46 VIDEOWALLS AT ARRIVAL PASSPORT CONTROL AREA 2 PIECES 4 x 4 47 VIDEOWALLS AT EXIT TO CITY

29 TOTEM PACKAGE AT DEPARTURE & ARRIVAL ZONES MIN AZN ON GROUND FLOOR FOR DEPARTURE PASSENGERS & PEOPLE WAITING FOR PASSENGERS ON DEPARTURE FLOOR AT PASSPORT CONTROL AREA & PASSENGER WAITING ZONES ON ARRIVAL FLOOR AT EXIT FROM PLANES

30 TOTEM PACKAGE (CONTINUED) Our Totem Product 2 Sample videos to show how totem monitors operate

31 2 PIECES 14X3 M. LED MONITORS AT LUGGAGE CLAIM AREA MIN AZN

32 2 PIECES 14X3 M. LED MONITORS AT LUGGAGE CLAIM AREA

33 2 PIECES 14X3 M. LED MONITORS AT LUGGAGE CLAIM AREA

34 THANK YOU. 309 S.Rahimov Str. World Business Center 17 th Floor Baku, AZ 1009, Azerbaijan Tel/Fax: Mobile: Where Brands Take Off