London Underground Digital Campaign

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1 London Underground Digital Campaign donated by ExterionMedia All proceeds to Railway Children

2 London Underground Digital Advertising Helping Railway Children ExterionMedia are auctioning a two week campaign using London Underground s; LCD screens in ticket halls and corridors XTP (Cross Track Projection) sites located across the track and viewed from the platform 100% of the highest bid will be passed directly to Railway Children, who fight for vulnerable children living alone and at risk on the streets and railway terminals in the UK, India and East Africa. View Show-reel 2 (Charity No )

3 London Underground Audience EM s digital assets can reach 1.6m people every 2 weeks EM sites are strategically placed in London s most iconic locations Over 150,000 people enter/exit the Underground every hour from 6am midnight That equates to almost 2 x Wembley Stadiums every hour 84% of people who use the Underground welcome the posters contained within it Source: COTM & TFL & TRAC2014 3

4 XTP (Cross Track Projection) Equates to your message appearing on 50% of all screens on the network Stand 3 metres away from a full motion silent digital projection, the size of 165 inch TV. In a captive environment, commuters spend an average of 3 minutes with little else to do, but look at advertisements. A process that is repeated, reaching millions of adults multiple times across the campaign. The advert will be shown for 20 seconds in a loop of 120 seconds. Coverage and frequency of the packs on offer is available upon request XTPs in locations where passengers have dwell time 2 week footfall over 25m* Located in all interchange & premium Underground stations. Angel, Bank, Bond Street, Camden, Charing Cross, Covent Garden, Embankment, Euston, Green Park, Holburn Knightsbridge, Liverpool Street, Moorgate, Oxford Circus, Paddington, Piccadilly Circus, Victoria & Waterloo. Source; *TfL 4

5 High Definition LCD screens Equates to your message appearing on 44% of all screens on the network A high frequency advert to capture people s attention. The advert will be shown for 5 seconds, in a loop of 20 seconds. An average opportunity to see 8 times per 2 week campaign* High frequency adverts 2 week footfall over 27m Located in ticket halls and corridors Angel, Bank, Bond St, Charing Cross, Embankment, Euston, Green Park, Holborn, Knightsbridge, Leicester Square, London Bridge, Marble Arch, Monument, Moorgate, Oxford Circus, Paddington, Piccadilly Circus, South Kensington, Sloane Sq., Victoria & Waterloo. Source; *TRAC 5

6 The Package Site type: XTP (All day), 20 seconds LCDs (All day) 5 seconds Period: 2 weeks 2 weeks Quantity: 60 screens 100 screens Rate card value: 76,800 72,600 The adverts will be shown between 6am and midnight, seven days a week, in all of the allocated stations. The screens will be divided on a pro rata basis between the stations unless otherwise specified. 6

7 Coverage & Frequency Reach ABC1 (affluent) adults aged 15yrs+ The campaign will reach 63 70% of all ABC1 tube users within the London ITV region. Each person on average will have opportunities to see your message. Total combined opportunities to see (OTS) is over 12.8m Source: TRAC

8 Click to watch the show-reel

9 General Terms & Conditions Timings are subject to availability. Creative artwork needs to be supplied at your expense. Creative costs vary according to complexity, but start from approximately 2,500. Promotion must be taken by 31 December Subject to Exterion Media Terms and Conditions available here Bids by must be received by Friday 21 November Bids will compete against bids in the live auction taking place at The Railway Ball, in aid of Railway Children, on Friday 28 November

10 For more information Bidding your bid to by Friday 21 November Meg Roberts & Amelia Yeats Railway Ball Event Organisers - CL Events E: enquiries@railwayball.co.uk T: W: Technical or questions on the media Oliver Walters E: oliver.walters@exterionmedia.co.uk T: Charity Railway Children 10

11 Thank You for your attention. and please bid!