Long Island Summer Beach Package

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1 Long Island Summer Beach Package Package Details: 3-Sheet Posters (56 units) $28,000 net OR 1-Sheet Posters (56 units) $14,000 net LIRR Double Decker Stripes $125,000 net/install $105,000 (50 cars) $250,000 net/install $210,000 (100 cars) Long Island is known for having some of the best beaches in the country. Beachgoers from the city and all parts of the wealthy suburbs of Long Island use the LIRR to get to and from the Hamptons, Jones Beach, Long Beach, Fire Island & Robert Moses Beach. Targeted transit advertising allows advertisers to penetrate an upscale commuter audience that is vacationing at the beach all summer long by utilizing a variety of platform & street furniture formats. Advertisers can spend time with this affluent demographic, as commuters are waiting or transferring from train to train. This package also includes isolated stations and Hampton bus stop coverage that reach weekenders coming to and from the city to the shoreline. DID YOU KNOW? In 2013, the LIRR rolled out its first non-stop service (Cannonball Train), from Manhattan to The Hamptons to service the influx of affluent consumers escaping NYC for weekend and vacation getaways.* Source: MTA, LIRR Operates First Non-Stop Service from Manhattan to Hamptons 2013 If Added To A Platform Poster Program: Penn/LIRR Digital Network $30,000/:15 spot, 4-minute loop Metro Lights (20 units) $13,000 net Urban Panels (10 units) $35,000 net If Purchased Individually: Penn/LIRR Digital Network $45,000/:15 spot, 4-minute loop Metro Lights (20 units) $19,000 net Urban Panels (10 units) $45,000 net

2 Beach Package Media Opportunities Metro Lights Metro light panels complement and fill in street furniture coverage in highly sought-after downtown locations. Our metro light panel coverage penetrates the downtown and center city regions - reaching these educated, affluent professionals. Include a Text or QR code call to action to learn more about your brand or product. Platform Posters These highly visible, cost effective Platform Posters demand attention in an otherwise hectic commuter environment giving riders the opportunity to break away from their surroundings and to completely absorb your message. Include a prominent web call to action encouraging riders to learn more about your brand as they check their smart phones. LIRR Double Decker Stripes Placed directly across the exterior of train cars, Exterior Train Stripes ensure your message is front and center as the train arrives and leaves the station. Send multiple messages to commuters at all stopping points on the LIRR with high frequency against a suburban audience. Reach riders double time by supplementing a stationary platform media campaign with traveling exterior media.

3 Beach Package Media Opportunities Penn Station/LIRR Digital Network Penn Station is the busiest passenger transportation facility in the United States servicing 17,714,470 passengers every 4 weeks. Multiple networks flow through the terminal including the region s largest the Long Island Railroad, and NJ Transit a primary link to MetLife stadium. This 22 screen digital network is strategically positioned near track information, entrances and exits providing a built-in captive audience. Roadblock the Digital Network for special announcements and limited time offers or promotions Digital Urban Panel Network Positioned over subway entrance stairs, Digital Urban Panels impact pedestrians, subway traffic around the station and vehicular traffic. Advertising sits atop of an MTA information scroll, giving customers up to date information about subway service (Stairwell Facing Only), while Sidewalk Facing Digital Urban Panels allow for full motion video capabilities. Countdown clocks, weather triggers, and changeable messaging add a dynamic element to your campaign

4 LIRR STATIONS BEACH ROUTE All media is located at stations & transfer stations to Fire Island, Jones Beach, Long Beach and others along the Long Island shoreline! Amityville Babylon Baldwin Bay Shore Bellmore Bethpage Carle Place Cedarhurst Centre Avenue Lawrence Lindenhurst Long Beach Lynbrook Massapequa Massapequa Park Merrick Mineola New Hyde Park Copiague East Rockaway Floral Park Freeport Gibson Hewlett Hicksville Inwood Island Park Oceanside Rockville Centre Seaford Valley Stream Wantagh Westbury Woodmere Woodside

5 LIRR STATIONS & BUS LINE BEACH ROUTES All media is located at stations & transfer stations or bus stops to Fire Island, Jones Beach, Long Beach and others along the Long Island shoreline! Amityville Babylon Baldwin Bay Shore Bellmore Bethpage Carle Place Cedarhurst Centre Avenue Lawrence Lindenhurst Long Beach Lynbrook Massapequa Massapequa Park Merrick Mineola New Hyde Park Copiague East Rockaway Floral Park Freeport Gibson Hewlett Hicksville Inwood Island Park Oceanside Rockville Centre Seaford Valley Stream Wantagh Westbury Woodmere Woodside

6 NEW YORK CITY STREET FURNITURE BEACH PACKAGE Targets consumers utilizing the Jitney bus traveling to and from New York City & East Hamptons.

7 MANHATTAN STREET FURNITURE BEACH PACKAGE Targets consumers utilizing the Jitney bus traveling to and from Manhattan & East Hamptons.

8 DIGITAL URBAN PANEL NETWORK BEACH PACKAGE Targets consumers in Brooklyn utilizing the Jitney bus to and from East Hamptons.