AIRPORT ADVERTISING LAS VEGAS, NV [LAS] AIRPORT MEDIA GUIDE

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1 AIRPORT ADVERTISING VEGAS, NV [] AIRPORT MEDIA GUIDE

2 AIRPORT ADVERTISING Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a high dwell environment. Whether you are trying to raise awareness about your brand, product, or service, or you d like to encourage point-of-sale, airport advertising meets your needs. Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim. Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service. Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits. Advertisers say that when they use airport in their media mix, the buy feels much bigger than the actual spend.

3 AIRPORT PROFILE McCarran International is the 8th busiest airport in the United States has two terminals with 65 aircraft gates 30 airlines fly to over 100 domestic and 27 international destinations including every major media market and population base in the U.S., Mexico, and Canada is located in Paradise just about 5 miles south of downtown Las Vegas Source: mccarran.com, Airports Council International

4 AIRPORT PROFILE AIRLINES: Southwest American Delta United Spirit ANNUAL PASSENGERS: 47.4 MILLION TOP 10 DESTINATIONS: LOS ANGELES SAN FRANCISCO DENVER SEATTLE ATLANTA CHICAGO DAL PHOENIX NEW YORK MINNEAPOLIS Allegiant Source: US Department of Transportation

5 TRAVELER PROFILE 95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEAR Las Vegas McCarran International Airport Frequent Fliers: 4+ trips per year MCCARRAN INTERNATIONAL AIRPORT FREQUENT FLIERS 93% have taken at least one personal/vacation trip in the past year. 56% have taken at least one business trip in the past year. 42% have visited Los Angeles overnight in the past year. 59% 50% are employed full time. have a HHI of $75,000 or greater. 60% viewed an airport digital display in the past 6 months. Source: Nielsen Las Vegas, NV 2016 (Release 2)

6 TRAVELER PROFILE 89% of visitors were very satisfied with their current trip to Las Vegas. 43% of all Las Vegas visitors traveled by air. Vacation / Pleasure Friends / Relatives Gamble Convention / Corp Mtg Other Business Passing Through PRIMARY PURPOSE OF VISIT (First Time vs. Repeat Visitors) Special Event Wedding Other Source: Las Vegas Convention & Visitor Autority

7 CONVENTION ATTENDANCE 6.3 MILLION convention attendees 21,864 conventions held Source: Las Vegas Convention & Visitor Autority 2016 Reports

8 MARKET PROFILE AREA EVENTS & ATTRACTIONS Las Vegas Strip Fremont Street Experience Bellagio Red Rock Canyon Venetian Hotel Paris Hotel & Eiffel Tower Mirage Hotel Madame Tussaud s New York-New York Hotel Caesars Palace & Colosseum Mandalay Bay High Roller Ferris Wheel on the Linq Stratosphere Tower MGM Grand Hotel Luxor Hotel Las Vegas Motor Speedway Las Vegas Natural History Museum Richard Petty Driving Experience Gold & Silver Pawn Show Texas Revue World Series of Poker American Muscle Car Challenge T-Mobile Arena 46% OF VEGAS RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR. 752,111 VEGAS RESIDENTS HAVE DEPARTED FROM MCCARRAN INTERNATIONAL AIRPORT IN THE PAST YEAR. Source: Nielsen Las Vegas, NV 2016 (Release 2)

9 COMPETITIVE MEDIA PRESENCE Airport advertising is a constant media companion. Outdoor ads deliver consistent impressions as trends shift in other forms of advertising. Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy. RADIO SOCIAL MEDIA TELEVISION MOBILE NEWSPAPER 35% of Las Vegas residents used an online music service in the past 30 days. 92% of Las Vegas residents have not clicked on a social media ad in the past 30 days. 53% of Las Vegas homes do not subscribe to cable television. 73% of Las Vegas residents find cell phone ads annoying. 74% of Las Vegas residents say they did not read a newspaper in the past week. Source: Nielsen Las Vegas, NV 2016 (Release 2)

10 Ty Walsh Jerry Desimone 8945 W. Russell Road Suite 150, Las Vegas, NV Phone: Fax: lamar.com/lasvegas Thank you! We appreciate the opportunity to be your airport media partner. Please contact your Lamar Representative or our office to discuss availability and any questions you may have. We re ready to help you build an effective campaign.