The World Loves Melbourne. Digital Media Kit July 2017
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1 The World Loves Melbourne Digital Media Kit July 2017
2 Site Overview The World Loves Melbourne is a popular PR Company and awarded premium Melbourne food, travel and lifestyle website. Top Australian Travel & Food Blog 2013, 2014, 2015 by Hotel Club Aust. Foodie Expert Melbourne for Global Foodiehub.TV. Ranked number 3 in Melb and no 21 blog in Australia by Alexa rating. We stand out for quality, style of design, and vibrant coverage of food, fashion, bars, shopping, travel and culture to celebrate the best Melbourne has to offer. We work with well known brands for advertising opportunities and work with cafes, restaurants and other businesses to provide affordable marketing strategies.
3 About Our Audience , ,030 E-Newsletter Subs Pageviews/mth Twitter 38,400 ( likes per post) 3,635 Source: Google Analytics Instagram Facebook
4 About Our Audience (Survey) Gender Male: 40% Female: 60% Education Tertiary: 80% Age Professionals Source: Google Analytics and Survey Monkey 18-34: 69% 92% Household Income Engagement $60K+: 80% Visit cafes/ rest weekly: 100% Engaged with TWLM social media: 88%
5 Most Popular Articles Our Most Popular Articles at July 2017: Best Cheap Eats 132,189 readers Best Melbourne Cafes 145,778 Things To Do In Melb 129,685 Best Burgers 67,356 Best Melbourne Shopping - 101,020 Best Pizza 62,968
6 Page One Google Ranking Page One Google Ranking (at 27/7/2017): Best Cheap Eats Melbourne Best Pizza Restaurants Best Burgers Melbourne Best Melbourne Shopping Top 10 Restaurants Chinatown
7 Marketing Opportunities Marketing Campaigns to Increase Awareness Sponsored posts (featured articles on the site) Social Media Management (Twitter, Facebook, Instagram) Copywriting/content management Photographs to highlight strengths Featured profiles Newsletter to influencers
8 Marketing Opportunities (2) Display advertising/banner ads Best of lists Promotional Events Measurable online data Website advice Strategy/advice The World Loves Sydney, The World Loves Adelaide, The World Loves Singapore, The World Loves LA
9 Awards Top Australian Food and Travel websites 2013, 2014,2015 HotelClub Foodie Expert Melbourne, Foodiehub.TV Nuffnang The Weekly Review - Top 23 Instagrammers Australia
10 Advertising Rates To be negotiated...
11 7 Reasons to partner with us 1. Extensive track record and successful website since Dream demographic of professionals. 3. Successful campaigns with leading Melbourne cafes and restaurants. 4. TWLM has a celebratory tone and we don t run down businesses. 5. We have a good mix of content and advertising. 6. We keep articles on the site after promotional period. 7. We are well connected and our audience is growing.
12 Clients have included... Altair Restaurant Little Sunflower Cafe CH James, Fairfield Marcs Bossy Boots Café Mr Ramen San La Cucina Di Sandra Cooking School One Plus Piece Cafe Masak Ku American Express Merricks Creek Winery Saint Barry restaurant Logitech The Kitchen Place Olive Oils of Spain Jack Daniel s Yarra Ranges Tourism Cambridge Hotel Sydney Johnnie Walker The Swanston Hotel, Grand Mercure
13 The Next Step Meet for us to learn about your business. 2. We work out some marketing strategies together. 3. We work out a business agreement. 4. We send an invoice confirming the partnership. 5. Depending on the strategy we take photos, write content, even manage social media etc. 6. You review the content for any edits. 7. We promote your business for greater awareness.
14 Contact us... Contact David Hagger or ph:
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