The 2016 guest of honour was celebrity chef Marco Pierre White

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2 THE AWARDS Each year, Business Traveller Middle East celebrates the best travel operators in the Middle East and worldwide. We recognise those who have excelled in their industry and country and those who have recently entered the market and made a major impact. With Dubai s successful Expo 2020 bid, the UAE s aviation and hotel industries are positioned for rapid growth in the coming years. This year s awards will once again showcase the companies at the forefront of business travel and services regionally and internationally. The Business Traveller Middle East Awards is a unique event where top-level executives receive recognition for their hard work, and have the opportunity to make new contacts while cementing existing ones. We welcome sponsors who want to target their products and services to this exclusive group, on a professional and personal level. ATTENDEES Our attendees are the C-suite and top-level managers from the hotel, aviation and transportation industries. The typical profile of our guests is aged 30+, top income bracket, with a high level of disposable income. Professionally they are the decision makers for their companies and the people who procure, hire and promote their businesses locally, regionally and internationally. The 2016 guest of honour was celebrity chef Marco Pierre White INDUSTRY FAST FACT Concourse D at Dubai International Airport can host 100 international airlines and raises capacity to 90 million passengers a year.

3 THE EVENT PROGRAMME INDUSTRY FAST FACT Saudi Arabia has the largest development pipeline in the Middle East and Africa with 72 hotels and 34,415 rooms under construction NETWORKING COCKTAIL RECEPTION WELCOME ADDRESS AIRLINE CATEGORIES AIRLINE WITH THE BEST CABIN CREW AIRLINE WITH THE BEST ECONOMY CLASS AIRLINE WITH THE BEST PREMIUM ECONOMY AIRLINE WITH THE BEST BUSINESS CLASS AIRLINE WITH THE BEST FIRST CLASS AIRLINE WITH THE BEST FREQUENT FLYER PROGRAMME BEST REGIONAL AIRLINE SERVING THE MIDDLE EAST BEST ASIAN AIRLINE SERVING THE MIDDLE EAST BEST EUROPEAN AIRLINE SERVING THE MIDDLE EAST BEST LOW-COST AIRLINE SERVING THE MIDDLE EAST BEST AIRLINE WORLDWIDE AIRPORT CATEGORIES BEST AIRPORT IN THE MIDDLE EAST BEST AIRPORT FOR DUTY FREE SHOPPING IN THE MIDDLE EAST BEST AIRPORT LOUNGE IN THE MIDDLE EAST BEST AIRPORT IN THE WORLD CAR RENTAL CATEGORY BEST CAR RENTAL COMPANY IN THE MIDDLE EAST DINNER AND ENTERTAINMENT ONLINE CATEGORY BEST TRAVEL APP HOTEL CATEGORIES BEST NEW BUSINESS HOTEL BEST BUSINESS HOTEL IN ABU DHABI BEST BUSINESS HOTEL IN AMMAN BEST BUSINESS HOTEL IN BEIRUT BEST BUSINESS HOTEL IN CAIRO BEST BUSINESS HOTEL IN DOHA BEST BUSINESS HOTEL IN DUBAI BEST BUSINESS HOTEL IN JEDDAH BEST BUSINESS HOTEL IN KUWAIT BEST BUSINESS HOTEL IN MANAMA BEST BUSINESS HOTEL IN MUSCAT BEST BUSINESS HOTEL IN RIYADH BEST HOTEL IN SHARJAH AND THE NORTHERN EMIRATES BEST BOUTIQUE BUSINESS HOTEL IN DUBAI BEST BUDGET HOTEL BRAND IN THE MIDDLE EAST BEST SERVICED APARTMENT COMPANY IN THE MIDDLE EAST OVERALL BEST BUSINESS HOTEL IN THE MIDDLE EAST BEST HOTEL LOYALTY PROGRAMME IN THE MIDDLE EAST BEST HOTEL BRAND IN THE MIDDLE EAST BEST HOTEL BRAND WORLDWIDE POST-EVENT NETWORKING FUNCTION

4 THE EVENT DATE: Sunday 23 rd April 2017 VENUE: TBC PROFILE OF ATTENDEES: C-suite and top-level managers from the hotel, aviation and transportation industries. The regional decision makers of the industry, for strategy, procurement, talent management and marketing. NUMBER OF ATTENDEES: 350+ CONCEPT: Gala awards dinner with cocktail reception INDUSTRY FAST FACT Emirates Dubai-Panama flight is among the world s longest at 17 hours and 35 minutes.

5 MEDIA PLAN THE 2017 CAMPAIGN IS WORTH OVER US$340,000. INDUSTRY FAST FACT Qatar Airways is expanding rapidly in the US with new flights to Los Angeles and Boston, and its New York flights go double-daily on April 1. YOUR LOGO WILL BE ADDED TO ALL MARKETING COLLATERAL. ADVERTISING VEHICLE DETAILS MONTH FEB MARCH APRIL MAY Print - Voting Business Traveller Middle East FP , Gulf Business FP , Golf Digest FP 1 3, Campaign FP , The Week FP , Print - Voting/Shortlist Announced Business Traveller Middle East FP 1 6, Gulf Business FP 1 5, Emirates Man FP 1 6, Golf Digest FP 1 3, Campaign FP 1 5, The Week FP 1 6, Print - Event/Winners Gulf Business FP 1 5, Business Traveller Middle East FP 1 6, Golf Digest FP 1 3, The Week FP 1 6, Campaign FP 1 5, Online - ers Vote Now GB,BTME and Campaign Database EDM , ers - Shortlist Announced GB,BTME and Campaign Database EDM , ers - Winners Announced GB,BTME and Campaign Database EDM , Newspaper Khaleej Times Quarter page advert 1 4, Gulf News Horizontal Strip Ad in the Business Section 1 6, Online MPU - Vote Now gulfbusiness.com, campaign.me MPU , Online Leaderboard - Vote Now gulfbusiness.com, campaign.me Leaderboard , Online Leaderboard - Shortlist Announced gulfbusiness.com, campaign.me Leaderboard 1 17, Online MPU - Shortlist Announced gulfbusiness.com, campaign.me MPU 1 17, Online MPU - Winners gulfbusiness.com, campaign.me MPU 1 17, Elevision Lift Advertisement Media City & Business Bay networks 15 sec ad , Total 349, VALUE (US$)

6 GOLD SPONSORSHIP [1 AVAILABLE] US$100,000 PRE-EVENT BENEFITS Logo on all event collateral, plus media plan worth over US$340,000 Logo on event invitations, website and campaigns A 250-word company profile on the event website Social media tweets and posts. 1 page advertorial in Business Traveller Middle East magazine 1 EDM to Business Traveller Middle East database AT THE EVENT BENEFITS Presentation of two award categories. These include two of the top awards: Best Business Hotel in the Middle East, Best Airline Worldwide or Best Hotel Brand Two tables of 10 to entertain clients in a prime location Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens and menu Full-page advertisement in the menu Activation space in the pre-function area (to be managed and produced by sponsor) to showcase your products and services (on-site sponsors collateral to be shared with Motivate before event) TVC at the event (30 seconds maximum) POST-EVENT BENEFITS Comprehensive post-event report Listed in post-event coverage across the Motivate titles Logo on official post-event letter sent to all winners

7 CATEGORY SPONSORSHIP US$35,000 PRE-EVENT BENEFITS Logo on all event collateral, plus media plan worth over US$340,000 Logo on event invitations, website (incl. 150-word company profile) and campaigns AT THE EVENT BENEFITS Presentation of one award category (eg Best Hotel in Dubai, Best Airport in the Middle East etc) One table of 10 to entertain clients Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens and menu Activation space in the pre-function area (to be managed and produced by sponsor) to showcase your products and services maximum 2m x 2m (on-site sponsors collateral to be shared with Motivate before event) POST-EVENT BENEFITS Comprehensive post-event report Listed in post-event coverage across the Motivate titles Logo on official post-event letter sent to all winners

8 OFFICIAL CAR SPONSORSHIP [1 AVAILABLE] US$50,000 PRE-EVENT BENEFITS Logo on event collateral, plus media plan worth over US$340,000 Logo on event invitations, website (incl. 250 word company profile) and campaigns AT THE EVENT BENEFITS Two cars on display at the event (platform, lighting and management to be provided by the client) Opportunity for VVIPs and/or MC to experience the car by means of pick-up and drop-off service Option to have a hooked flyer placed on the rear-view mirror in all valet cars with brand message and offer (eg Rather be driving a insert your brand? Book your test drive now) Logo on all branding at the event, including photo backdrop, welcome boards, outdoor banners, presentation screens and in the menu Full-page advertisement in the menu Two tables of 10 to entertain clients Presentation of 2 awards TVC at event (30 seconds maximum) Corporate press release given to attending media at the event (provided by sponsor) POST-EVENT BENEFITS Comprehensive post-event report Logo in post-event coverage across the Motivate titles Logo on official post-event letter that will be sent to all winners

9 CONTACT US Bespoke packages can be tailored to meet your company objectives. For more details, please contact: Susan McKeen Sponsorship Sales Manager T: M: E: susan.mckeen@motivate.ae Mazin Siraj Sales Manager T: M: E: mazin.siraj@motivate.ae HEAD OFFICE Motivate Publishing Group Media One Tower, Dubai Media City PO Box 2331, Dubai, UAE T F motivate@motivate.ae ABU DHABI 801, Sheikh Omar Bin Zayed Building, 9th Street, Tourist Club Area PO Box 43072, Abu Dhabi, UAE T F motivate-adh@motivate.ae LONDON Motivate Publishing Ltd Acre House, 11/15 William Road London, NW1 3ER, UK motivateuk@motivate.ae MAGAZINES BOOKS CONTRACT PUBLISHING DIGITAL EVENTS CINEMA motivatepublishing.com