22,000 EXHIBITOR INFORMATION. GERMANY S LARGEST 50plus TRADE SHOW! LEADING TRADE FAIR SINCE THEME AREAS LECTURES, WORKSHOPS AND SHOWS

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1 Connecting Global Competence 14 THEME AREAS 300 LECTURES, WORKSHOPS AND SHOWS GERMANY S LARGEST 50plus TRADE SHOW! EXHIBITOR INFORMATION May 3 5, 2019 Messe München LEADING TRADE FAIR SINCE ,000 M 2 EXHIBITION SPACE

2 THE THEMEWORLDS OF THE 66 TRADE FAIR 4 EXHIBITION SECTORS, 14 THEME AREAS, 22,000 m² KNOWLEDGE FINANCE & INSURANCE COMMUNICATION & NEW MEDIA LEGAL & SOCIAL ISSUES EDUCATION & COMPETENCIES LIVING REAL ESTATE LIVING ASSISTED LIVING & CARE KNOWLEDGE Everything for more competence in everyday life LIVING Everything related to your home environment Finance & Insurance Education & Competencies Real Estate Living Communication & New Media Legal & Social Issues Assisted Living & Care HEALTH LIFESTYLE HEALTH SPORTS & FITNESS WELLNESS & BEAUTY ARTS & CULTURE MOBILITY FASHION & ACCESSORIES TOURISM & TRAVEL HEALTH Everything related to fitness and well-being LIFESTYLE Everything for an active, independent life Sports & Fitness Health Tourism & Travel Fashion & Accessories Wellness & Beauty Arts & Culture Mobility 02 CONTENTS

3 THE 66 CAPTIVATES INFORMATION, SHOWS AND EVENTS The success concept of The 66 trade show is simple: Enthralling visitors and exhibitors. Thanks to its three pillars the exhibition, information, shows and events it gives exhibitors the perfect platform for approaching visitors in a relaxed atmosphere and effectively showcasing their business. VISITORS ARE ENTHUSIASTIC 92% Overall rating of trade show as excellent, very good or good We exhibited at The 66 for the first time this year and found our expectations more than exceeded. Visitors literally beat a path to our booth. Both our photo campaign and the on-site profiling or the lectures of our relationship expert Dr. med. Stefan Woinoff met with great interest. Dr. Judith Pöverlein, PR Manager, Meetic Central Europe, Zweisam.de EXHIBITION CONCEPT 03

4 THE 66 EXPERT INFORMATION CASUALLY PRESENTED First-hand information from experts, prominent personalities and VIPs More than 300 lectures, workshops and panel discussions 7 lecture rooms More than 19,000 program participants TIP Reach your target audience with a free-of-charge presentation. BECOME A PREMIUM PARTNER FOR A LECTURE ROOM! Sponsor one of seven lecture rooms and benefit from a unique presence: Exhibition catalog: print run* 15,000 copies Trade fair magazine: print run* 500,000 copies Hall plan: print run* 12,000 copies *in 2018 YOUR ADVANTAGE: Exclusive, premium presentation of your company in advance of the fair. 04 EXHIBITION CONCEPT

5 SHOWS AND EVENTS PURE JOY OF LIFE NINE STAGES AND LIVE EVENT AREAS Arts and culture lounge Catwalk stage Sports stage Dance and music stage YOUR ADVANTAGE: Relaxed atmosphere for the presentation of your products and services. EVENT AREAS INVITE VISITORS TO PARTICIPATE IN JOIN-IN ACTIVITIES Cycling course Health trail Golf fairway Creative lounge EXHIBITION CONCEPT 05

6 THE 66 SCORES WITH PROFESSIONAL MARKETING WE TAKE YOU DIRECTLY TO YOUR TARGET GROUP 32-page exhibition magazine with a circulation of 500,000 copies A credible medium for your editorial Targeted distribution of the magazine to best-ager households prior to the start of the fair WE GIVE YOU RANGE Run ads or have your logo appear in our exhibition catalog for optimum advertising effect Print run: 15,000 copies Free distribution at the fair and online Visitor flyers. Circulation: 250,000 copies WE CONNECT YOU DIGITALLY WITH TRUSTED TARGETING Your target audience is increasingly online They are within your reach also beyond the exhibition period Place an advertisement that appeals to your target audience right there! No risk: You determine your own advertising budget WE PUT YOU OUT THERE IN A BIG WAY Present your business on advertising media such as mega posters and banners throughout the entire exhibition venue Effective approach of trade-show visitors YOUR ADVANTAGE: Highly effective, direct communication of your offering on site. TIP Find all details and prices in our Marketing Services Brochure at Be sure to also order our free online guest tickets that you can distribute to your customers! THE 66 EXHIBITORS BENEFIT FROM LONG-TERM PARTNERSHIPS HEIMATZEITUNGEN merkur.de tz.de 06 MARKETING SERVICES & PARTNERS

7 THE 66 WE ADVISE YOU PERSONALLY PARTICIPATION FEES 2019 Stand-space only net price per m² Row stand: EUR 127 Corner stand: EUR 137 End stand: EUR 144 Island stand: EUR 148 Additional fees Mandatory communication fee...eur 259 Fixed waste-disposal fee... EUR 2/m² AUMA charge...eur 0.60/m² Advance payment for services...eur 7/m² Fee to register co-exhibitors...eur 259 ALL-INCLUSIVE STAND PACKAGES plus fee for stand space net price per m² starting at...eur 75 Prices plus mandatory communication fee and AUMA charge. No advance payment for services. Non-profit stand package flat rate...eur Limited offer. Only for societies and associations. Corner stand Business (All prices subject to VAT) Our stand-building packages are not only attractively priced, they also make preparing for the fair easier. At The 66, you get everything from a single source. PRICES AND INFORMATION 07

8 THE 66 OPENS UP OPPORTUNITIES REGISTER NOW! With 14 theme areas and a varied show and lecture program, there are plenty of ways to exhibit at The 66. Whether you wish to showcase your company with a large image stand, at a compact row stand, as a co-exhibitor, catwalk partner or as an exclusive conference-room sponsor: It s up to you! SALES Heike Stade heike.stade@messe-muenchen.de EXBHIBITION MANAGEMENT projektleitung@die-66.de THE 66 GERMANY S LARGEST 50plus TRADE SHOW! Messe München Exhibition Venue, East Entrance Halls A5/A München, Germany info@die-66.de Published by Messe München, Munich. Ausstellerinfo E / 09 / 2018

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