TARGETING AFFLUENT CHINESE TRAVELERS PLANNING LEISURE TRIPS TO THE UNITED STATES A CHINA ELITE FOCUS PUBLICATION

Transcription

1 MEDIAKIT 2014 TARGETING AFFLUENT CHINESE TRAVELERS PLANNING LEISURE TRIPS TO THE UNITED STATES A CHINA ELITE FOCUS PUBLICATION

2 THE NEW GENERATION OF AFFLUENT & INDEPENDENT CHINESE TRAVELERS READ LUXURY HOTELS OF AMERICA TO PLAN THEIR LEISURE TRIPS TO THE UNITED STATES

3 in million Chinese tourists will visit the U.S. (+30% from 2013) and will spend more than $12 billion during their trips. 25% of them are Free and Independent Travelers (FITʼs) and will carefully choose by themselves a great hotels and resorts in the U.S., without the help of a Chinese travel agency. 76% of our readers travel to the U.S. more than once per year, 40% more than twice per year. Luxury Hotels of America is the leading magazine written in Chinese exclusively about Americaʼs most beautiful hotels and resorts. Through our advertisement and sponsored content opportunities, advertisers can target affluent Chinese travelers as they plan their trips to the U.S. EDITORIAL CONTENT 40% U.S. Resorts & Hotels 20% U.S. Boutique Hotels 10% Luxury Shopping Malls 10% U.S. Golf Resorts 10% Luxury Lifestyle/American Brands 10% Real Estate Investment AVAILABLE ON: IPAD (MAC APP STORE) ISSUU A world of publications. WEIBO OFFICIAL PAGE (Weibo is China s leading social media network with 400 million subscribers) WEIXIN MOBILE APP (Smartphones ios & Android)

4 SUBSCRIBERS PROFILE AFFLUENT CHINESE TRAVELERS PLANNING LEISURE TRIPS TO THE UNITED STATES Total measured audience in China ipad downloads: 9,000 Weibo subscribers: 42,000 Total subscribers: 51,000 GENDER 48% Women 52% Men MARITAL STATUS 26% Single 74% Married AGE GROUP 21% % % OCCUPATION 58% CEO / business owner 32% Senior executive 10% Other professionals WHEN TRAVELING OUTSIDE CHINA AVERAGE DAILY SPENDING IN HOTELS (ROOMS+F&B) (USD) 6% $200-$300 7% $300-$400 14% $400-$500 17% $500-$600 18% $600-$700 15% $700-$800 7% $800-$900 12% $900-$1,000 4% over-$1,000 FOR THOSE WHO HAVE TRAVELED TO THE US, CITIES ALREADY VISITED (MULTIPLE ANSWERS POSSIBLE) 62% New York City 57% Las Vegas 42% Los Angeles 24% Chicago 29% Honolulu 18% San Francisco 12% Seattle 19% Miami 16% Washington D.C. FAVORITE HOTEL CHAIN IN THE U.S. 16% Intercontinental 15% Hilton 12% Fairmont 10% Westin 9% Mandarin Oriental 9% Ritz-Carlton 7% Peninsula 7% Preferred 6% Waldorf Astoria 4% Sheraton 4% JW Marriott 3% Hyatt 3% St Regis 2% Le Meridien 1% Taj WHAT DO YOU LIKE MOST IN U.S. HOTELS? 44% Warm welcome 35% The genuine american lifestyle 21% Opportunity to make U.S. friends: WHAT DID YOU DISLIKE MOST DURING YOUR PREVIOUS STAYS IN HOTELS IN THE U.S.? 53% Too many group tourists in the hotel 29% The staff did not speak chinese 18% Difficulty to find Chinese food HOW OFTEN DO YOU TRAVEL IN THE U.S.? 11% Never traveled to the U.S. 13% Once a year 36% Twice a year 29% Three times a year 11% More than three times a year APART FROM HOTEL CHAINS, WOULD YOU CONSIDER TO STAYING IN AN INDEPENDENT HOTEL DURING YOUR NEXT TRIP TO THE U.S.? 67% Yes, very likely 23% Probably 10% No, I prefer to stay only in hotel chains Source: January 2014 survey

5 RATE CARD 2014 AD & SPONSORED CONTENT OPPORTUNITIES MEDIA FEES QUARTERLY (USD) PRODUCTION FEES QUARTERLY (USD) Advertisement page Advertisement before Editorial Advertisement after Editorial Four Page Advertorial Six Page Advertorial Six Page Advertorial + Cover Story Integrated Social Media Marketing campaign on Luxury Hotels of America WEIBO page / per month 900 1,600 1,400 2,900 3,800 6, MATERIAL SPECIFICATIONS PORTRAIT VIEW ONLY 1536 pixels x 2008 pixels FILE PNG-24 file without transparency, 264 ppi COLOR SPACE RGB - srgb IEC TERMS & CONDITIONS All advertisements in China Elite Focus Digital Publications will be kept live for one year. If, after authorizing production work, an advertiser cancels a Digital Edition insertion, the advertiser will be responsible for all production charges incurred by China Elite Focus. If cancellation comes after the ad closing date, the advertiser is responsible for full production and space fees for the insertion. The number of sponsored content (advertorials) for an advertiser is limited to two per year and per publication. The Six Pages advertorial with cover story opportunity is subject to limited availability and discretionary decision of the publisher.

6 2014 EDITORIAL CALENDAR WINTER 2014 Adventure in Wyoming Best luxury shopping malls San Francisco best hotels Ad close: December 2, 2013 Publication: January 6, 2014 SPRING 2014 Back to Mustang Monument Travel accessories Boston historic hotels Ad close: February 3, 2014 Publication: March 3, 2014 SPECIAL ISSUE THE LAS VEGAS EXPERIENCE Casinos, Resorts, Restaurants, Entertainment and the true spirit of Las Vegas. Ad close: June 2, 2014 Publication: June 30, 2014 FALL 2014 Best ski resorts Ranches for sale Investment opportunities in the USA Ad close: September 5, 2014 Publication: September 29, 2014 SUMMER 2014 Panerai yachting race Best cigar lounges Summer in Florida Ad close: April 2, 2014 Publication: May 26, 2014

7 LUXURY HOTELS OF AMERICA A CHINA ELITE FOCUS PUBLICATION ISSN HEADQUARTERS China Elite Focus Limited 18/F, Wanchai Central Building 89, Lockhart Road Hong Kong Tel: (852) Fax:(852) U.S. OFFICE China Elite Focus Magazines LLC 747, Third avenue, 2nd floor New York, NY10017 Tel: Fax: ADVERTISING CONTACT Alison Juranville Huson International Media Laight street Suite 401, mailbox 7 New York, NY Tel: Fax: alison.juranville@husonmedia.com China Elite Focus Magazines LLC. is a proud member of the Manhattan Chamber of Commerce Page 1: Courtesy of Amangiri hotel, Utah. Page 2: Courtesy of Peninsula, Beverly Hills Page 3: Courtesy of Amangiri Hotel, Utah Page 6: Courtesy of Mandarin Oriental, Miami Page 7: Courtesy of Jefferson Hotel, Richmond China Elite Focus Magazines LLC. is a publishing & advertising agency approved by the U.S. Commercial Service

8