88% Tauzia. The average session duration increased by. Adelphi Digital. TOURISM HOSPITALITY
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1 Tauzia Adelphi Digital TOURISM HOSPITALITY TAUZIA Hotel Management, is an award-winning Indonesian hotel operator with a portfolio of 113 hotels in operation and various development stages across ASEAN. The average session duration increased by 88%
2 Background Established in 2001, Tauzia Hotel Management is a prominent hotel management group with international recognition and a total of 113 hotels and properties across multiple high-profile brands, namely, Preference, Harris Vertu, Harris, Fox Harris, Yello, POP!, Tauzia Estate Management, and Managed by Tauzia. To better demonstrate the Tauzia Hotel Management value proposition, and the hotel brands, a website revamp was required in Goals Tauzia Hotel Group develops concepts for each hotel brand that goes beyond hotel rooms to provide a space to share their beliefs, passions, and a certain lifestyle to their customers. Each hotel brand has a different positioning, target market, style, and mission. The new website had to clearly demonstrate the hotel brands for potential travellers, thereby improving the numbers of hotel rooms booked. The website had to showcase the Tauzia s loyalty programme, My Tauzia Privilege, increasing the number of loyalty members. The three primary goals for Tauzia Hotel Management were to: Kentico provided a robust and stable platform that allowed us to implement a fully functioning website in a short period. We could use several custom-built components with the native Kentico modules as the process of adding components into the system is quick and easy to understand and learn. Kentico also allowed us to launch the website in different languages. Cheng Di Developer Adelphi Digital Increase profits for all the hotel brands by increasing the number of hotel bookings Increase the number of investors who are interested in joining the hotel group Generate awareness about the hotel brands
3 Challenges Tauzia Hotel Management wanted to use a centralised and consolidated web platform that provides consistency in content, branding, and maintenance across the entire Tauzia group of hotels. Tauzia Hotel Management wanted to use a single platform to manage content across all their corporate and all hotel brand websites. Tauzia Hotel Management s brands range from budget to upscale hotel brands. Each individual brand had to be showcased and it was vital to ensure that up-sell and cross-sell opportunities could be generated. It had to show breadth and depth to groups of investors and help in increasing recruitment. The websites had to provide a simple, effective user experience that could be viewed across all devices. Solution Tackling these goals helped Adelphi Digital to adopt a secure, scalable, and reliable technology platform that is flexible and future proof. The revamped Tauzia Corporate site aims to feed the right contents to educate the users on Tauzia. The website is multilingual. Along with stunning visuals, it enables the users to filter their searches based on locations (Map View) or through various keywords. It showcases the hotel brands under Tauzia Hotel Group. Content editors need to add content, such as promotions and news items, only once in the main corporate website. From the CMS, content editors can choose which items must be displayed across which individual hotel brand websites. This helped in removing replication of data and easy management of Tauzia s brand websites.
4 Results Tackling the challenges set out above with the help of Kentico CMS resulted in a website which met Tauzia Hotel Management needs. An important objective met effectively by the site revamp was to increase the number of hotel bookings by providing all the information required in a mobile-optimised website. It increased the number of investors interested. This also helped in recruitment as the number of job applications increased. The websites highlighted Tauzia s Loyalty Programme to generate interest among users to sign up. It allowed easy management for content and web pages using a single platform for multiple websites. The sites now tell a compelling story about Tauzia Hotel Management and their hotel brands, and how they can help businesses grow. The design, functionality, and content structure have allowed for Tauzia s superior hospitality to be demonstrated online as well as offline. User engagement has increased the average session duration increased by 88% and the bounce rate decreased by 17.6%. Key Criteria for Choosing Kentico Kentico provided a single platform for Tauzia Hotel Management s websites. It is easy to use which allowed the content managers quick management of pages and content updated using the WYSIWYG Editor supported in Kentico. Another key reason was that Kentico supports multilingual features. The websites were required to support both English and Bahasa. From a developer s viewpoint, Kentico allows simple installation of required functionality, with an excellent Widget System and Form Builder. It allowed easy set up for workflows. Ultimately, Kentico is a highly secure and effective CMS that provides amazing flexibility to make changes and improvements to keep up with an ever-changing digital landscape.
5 Adelphi Digital Adelphi Digital is an international award-winning digital consultancy helping businesses and governments make living, working, interacting, and trading easier, more effective, and more enjoyable for everyone. Adelphi Digital's mission is to do away with the legacy thinking of the past. Its management team was creating nimble multi-disciplinary teams before anyone knew to call it agile. They focus on how people experience technology and have a knack for bridging the gap between strategic, design, and technical thinking. Their clients include Australian Federal and State government, Singapore government, VisitSunshineCoast, Fuji Xerox, RSPCA, Cancer Institute, Infocomm Development Authority Singapore, and Singapore Sports Council. Adelphi Digital Consulting Group Level 2, Devonshire St. Surry Hills NSW 2010 Australia Kris Croucher info.australia@adelphi.digital Adelphi Digital is a Kentico Gold Partner. Kentico Gold Partners are the most experienced partners who finished three or more Kentico websites and use Kentico on a regular basis.
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