ALWAYS RELIABLE, ALWAYS RELEVANT.
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1 ALWAYS RELIABLE, ALWAYS RELEVANT.
2 Tasmania has a rich and diverse agricultural industry that is becoming synonymous with quality produce not just in Australia but also overseas. When it comes to food, Tasmania s brand has real clout. The state s products range from prime lamb and premium grass-fed beef to pharmaceutical poppies, wool, wine, spirits, fresh vegetables, cereals and seafood. This industry is the heart of the Tasmanian Country, Tasmania s only major weekly rural newspaper, part of News Corp Australia. Our reporters are based around the state and understand the rural issues and the daily challenges facing those on the land. Tasmanian Country is free to every rural producer in the state so our news - and your advertising - is delivered right to their home every week. Readers can also connect to Tasmanian Country via Facebook and rural stories are available online every day through the Mercury s website. Tasmanian Country covers news, feature stories on life on the land, expert analysis and industry insight, the latest results from livestock sales, rural property sales and of course the weather. We are the voice of the land. Why Tasmanian Country?
3 Tasmanian Country is Tasmanian s widest read rural publication distributed directly and for free to rural properties and working farms across Tasmania. Publishing: Every Friday 29,000 Average Issue Readership Source: emmatm conducted by IPSOS all readers 14+ July Due to the small sample size data may fluctuate. SECTIONS General News Stock Report Feature Farm Real Estate Trades & Services Directory Classifieds Weather AGFEST Tasmanian Country is the ONLY official newspaper sponsor for AGFEST the state s premier agricultural field day, and has been since the inception of Agfest over 30 years ago. We have exclusive distribution rights within the grounds of Agfest, and we publish a special bumper edition of the Tasmanian Country in the week prior to AGFEST, that contains the official Rural Youth Agfest program. READERSHIP SPLIT Launceston & North East 32.8% West & North West 35.6% South East 23.4% Hobart 7.7% 10,000 10,000 7,000 2,000 About Tasmanian Country
4 Boarding Schools 12 October 2018 Grain Outlook 26 October 2018 Poll Dorset, White Suffolk, Merinos 26 October 2018 Fire Prevention & Control 9 November 2018 Water Management 23 November 2018 Rainfall Chart December 2018 Fire Prevention & Control 11 January 2019 Field Days Calendar 11 January 2019 Tillage & Planting 8 February 2019 Angus Sales 22 February 2019 Drones 8 March 2019 Shorthorn 15 March 2019 Cropping 22 March 2019 Hereford & Charolaise 5 April 2019 ATV Buying Guide 12 April 2019 AGFEST 26 April 2019 Tractor Buying Guide 14 June 2019 Water Management 26 July 2019 Spring Planting 2 August 2019 Hay & Silage 23 August 2019 Angus Spring Sales 23 August 2019 Green text denotes national feature in conjunction with The Weekly Times and the Rural Weekly Special Features
5 PRINT SIZES AND RATES Module Size mm Height x Width Casual Inc GST Real Estate Inc GST Double Page Spread 293 x 550 $ $ A M12x6 Full Page 293 x 262 $ $ B M9x4 Portrait Page 218x 174 $ $ C M12x4 Dominant Page 293 x 174 $ $ D M12x3 Half Page Vertical 293 x 129 $ $ E M12x2 Third Page Vertical 293 x 85 $ $ F M6x3 Quarter Page 144 x 129 $ $ G M6x6 Half Page Horizontal 144 x 262 $ $ H M4x6 Large Strip 95 x 262 $ $ I M3x6 Medium Strip 70 x 262 $ $ J M2x6 Small Strip 46 x 262 $ $ K M3x4 70 x 174 $ $ L M5x3 120 x 129 $ $ M M4x3 95 x 129 $ $ N M6x2 144 x 85 $ $ O M5x2 120 x 85 $ $ P M3x3 70 x 129 $ $ Q M4x2 95 x 85 $ $ R M3x2 70 x 85 $ $ S M2x2 46 x 85 $ $ INSERTS Full run - 20,000 copies Inc GST Single Sheet $ pages $ pages $ pages $ pages $ pages or Premium P.O.A. Delivery Address: The Mercury Press Technopark 31 Innovation Drive, Dowsings Point, Tasmania Delivery Required 5 days prior to insertion Rates valid until June 2019 Booking deadline: Friday prior to publishing date Material deadline: Monday prior to publishing date Sizes and Rates Digital Advertising Packages NOW AVAILABLE
6 TRADES AND SERVICES Classified sizes 1 col 41mm wide 2 cols 85mm wide 3 cols 129mm wide 4 cols 174mm wide 31mm deep $76.21 (2x1) $ (2x2) n/a $ (2x4) 47mm deep $ (3x1) $ (3x2) $ (3x3) $ (3x4) 62mm deep $ (4x1) $ (4x2) $ (4x3) $ (4x4) 79mm deep $ (5x1) $ (5x2) $ (5x3) $ (5x4) 94mm deep $ (6x1) $ (6x2) $ (6x3) $ (6x4) 110mm deep $ (7x1) $ (7x2) $ (7x3) $ (7x4) 126mm deep $ (8x1) $ (8x2) $ (8x3) $ (8x4) 142mm deep $ (9x1) $ (9x2) $ (9x3) $ (9x4) 157mm deep $ (10x1) $ (10x2) $ (10x3) $ (10x4) 174mm deep $ (11x1) $ (11x2) $ (11x3) $ (11x4) 189mm deep $ (12x1) $ (12x2) $ (12x3) $ (12x4) 205mm deep $ (13x1) $ (13x2) $ (13x3) $ (13x4) 221mm deep $ (14x1) $ (14x2) $ (14x3) $ (14x4) 237mm deep $ (15x1) $ (15x2) $ (15x3) $ (15x4) Bookings: No later than Tuesday prior to publication. Bookings must be made to either 30 day account or pre-paid by Wednesday 5pm prior to publication. Sizes and Rates
7 e: Kerri Walsh p: m: Tania Smith p: Editorial: p: / e: tas.country@dbl.newsltd.com.au Contact
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