LIFE & LEISURE THE SOPHISTICATED TRAVELLER MAGAZINE

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2 OVERVIEW LIFE & LEISURE MAGAZINE Life & Leisure The Sophisticated Traveller magazine showcases the finest travel writing and photography, from home, the Asia Pacific region and the rest of the world. It is published quarterly and hosted by Australia s most respected daily business newspaper The Australian Financial Review. Drawing on the expertise of our award winning staff and other top travel writers, The Sophisticated Traveller delivers the range and quality of travel editorial that our readers seek, with a global scope. REGULAR COLUMNS The Sophisticated Traveller provides a high-end travel environment to cater to our high net worth audiences travel interests. SEAT 1A Seat 1A is our opening page. It asks 8 quick questions of a celebrity or identity in terms of where they are travelling, why, and their favourite holiday haunts. ON THE MOVE Looks at new product, be it hotels or cruises, along with deals on offer. Your one glance luxury travel guide, On the Move also keeps readers updated on travel fashion, apps and guidebooks plus any other new product relevant to a great holiday. DESTINATION Hones in on particular destinations, tours and activities with a focus on new or iconic destinations seen through fresh eyes. BUSINESS TRAVELLER All the business traveller needs to know: including Tech Traveller technology updates, On the Road with Tony Davis and the Pointy End (top news from first and business class), with lounges, frequent flyer programs and wine lists among the topics we touch on each quarter. ROOM WITH A VIEW Towards the back of the book, Room with a View profiles new hotels, penthouse suites and cruise cabins... we also often review interesting museums and the like anything with a view! TRAVELLERS TALE Travellers Tale closes the book. A very special, heartfelt story by an experienced traveller. 2

3 AUDIENCE A SOCIAL GRADE PROFILE* Reader Profile* A higher proportion of Sophisticated Traveller readers are in the A social grade relative to other publications in the competitive set. Life & Leisure (Friday / AFR Weekend) 60% Wish 36% MALE 74%* Australian Gourmet Traveller 39% FEMALE 26%* Weekend Australian Magazine AVERAGE AGE 48 yrs* Vogue Living REACH OF C-SUITE 7%* Vogue Australia AVE HOUSEHOLD INC. $174,564* AVE READERSHIP: 226,500* 34% 33% 25% SOPHISTICATED TRAVELLER READERS ARE 5.2X MORE LIKELY TO HAVE A PERSONAL SALARY OF OVER 120K Friday or AFR Weekend SOPHISTICATED TRAVEL & LIFESTYLE* CIRCULATION: 87% more likely to be top spenders on holidays 54% more likely to travel Business or First Class when travelling domestically or internationally 85% more likely to be top spenders when it comes to eating out 17% of readers intend to buy a luxury watch or fine jewellery in the next 12 months 95,111** Friday + AFR Weekend Source: *emmatm, conducted by Ipsos MediaCT, people 14+ for the 12 months ending December 2017 (Financial Review Friday or Saturday); **ABC December

4 FEATURES FEATURES AUTUMN : CITY (HIGH)LIGHTS Seat 1A lands in Moscow Business Traveller gets buff Volcanoes before breakfast On the road with Tony Davis 52 AUTUMN 2017 ADVENTURE On sale: 16th & 17th February What will travel in bring? There could be no better way to kick off our readers travel inspiration for the year ahead than a look at key city-based experiences for, including New York, Paris, London, Abu Dhabi and Moscow, along with other key Russian cities that will host the FIFA World Cup from June. In this issue, Fairfax Media photographer Wolter Peeters also travelled with the Australian Chamber Orchestra as the official photographer for the ACO s first ever tour of Helsinki. That two principal members of the orchestra are Finnish means ST s readers score a fabulous insider s guide to this fascinating city. WINTER : PHOTOGRAPHERS ON THE GO KOKODA S CALL Walk the track 75 years on PRETTY HORSES RIDE TASMANIA S BACK COUNTRY OCEAN SWIMS THE NEW MARATHON 1 XXXXXX WINTER 2017 FOOD On sale: 18th & 19th May For this very special edition, we travel with internationally recogntised, award winning photographers to their favourite destinations. From exotic wow locations in Africa, Europe, Australia, South America and the United States, their spectacular photo essays and beautifully curated words will transport readers to the world s most picturesque off-thebeaten-track places. THE CHEF TRAVELS I ll have what she s having. 1 XXXXXX 2015 Seat 1A Robert De Niro Slip-sliding in Sweden Business Traveller Italy s truffle snuffle From the moving stories behind the photos - through to great tips on how to make your own holiday snaps really sing, this is a cracker of an issue. Being winter, ST will of course have photographers in the world s top ski and snow destinations including some spectacular helisking action. SPRING : CRUISE & WATER On sale: 3rd & 4th August Given the official Australian cruise season kicks off on September 1, we bounce into spring with our annual, muchloved cruise and water issue. During the previous 12 months, our ST writers and photographers have been busy cruising aboard the newest luxury vessels on offer in order to bring readers plenty of ideas on the best top decks at sea. ST guarantees only intelligent, in-depth coverage, be it an ocean or river cruise. Cruises include a cruise to Croatia and surrounds, plus the remote outer islands of Myanmar. SUMMER : GRAND JOURNEY - LAST FRONTIERS On sale: 19th & 20th October 54 SPRING 2017 CHILL OUT WATER ANTARCTICA NEVER DISAPPOINTS DIY LUXE RESORT LOMBOK YOUR WAY MAKE WAVES Cruises for your bucket list 1 XXXXXX SUMMER 2017 T H E S O P H I S T I CAT E D T R AV E L L E R GRAND JOURNEYS PRINCESS DIARIES POWER TRIP WALKING MONACO IN THE STEPS OF GRACE BEDOUIN DAYS GLAMP IT UP IN JORDAN S WADI RUM Cruising the Volga from St Petersburg to the Kremlin For our final issue of, we go out with a bang. As the long summer break stretches ahead, we offer the ultimate in travel reads on glamorous last frontier journeys, such as Iran, Mongolia, the lesser known Greek islands and more. From private jets to expedition cruising, you ll find plenty of travel inspo in this issue of ST for the trip of a lifetime. Even if the world has become a much smaller place! 4

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6 CONTACTS SALES CONTACTS SYDNEY/MELBOURNE HEAD OF LUXURY Nerissa Corbett Tel: (02) BUSINESS DIRECTOR LUXURY Angela Tesoriero Tel: (02) BRISBANE QLD STATE DIRECTOR Jodie Bignall Tel: (07) ADELAIDE/NT STATE ADVERTISING MANAGER Brad Barber Tel: (08) ß PERTH STATE ADVERTISING MANAGER Liz Molyneux Tel: (08)