La Trobe Financial. La Trobe Direct short advert. Click here to watch. La Trobe Financial Staff interview. Click here to watch
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- Brooke Campbell
- 5 years ago
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2 La Trobe Financial In recent years, La Trobe Financial has become Australia s largest credit fund placing it in line with Australia s big four banks. La Trobe Financial has had to bring original marketing, strong advertising, and a solid brand presence to compete in the financial sector. During my time with La Trobe was I responsible for all creative design and was successful in giving La Trobe s branding a more modern identity whilst keeping true to the company s heritage. This included but was not limited to: Legal Documents and Applications Promotional Flyers Annual Reports edm Design and Coding Digital Advertising Social Media Stakeholder/Investor Presentations Billboards Sponsorship Designs/Advertising Website Design and Creation Video Shooting and Production Event Signage and Booths Merchandise/Promotional Materials Event Photography Mobile Application User Interface Designs
3 La Trobe Financial La Trobe Financial is currently growing their online presence. This was a great opportunity to use video and motion graphics to show and inform on topics that can at times be dull. The implementation of using motion graphics made for a more engaging experience for clients, borrowers, and investors. One of the biggest nights of the year for La Trobe and its staff is the annual awards night. The theme of the night was Gatsby-inspired, and taking from that I created a motion graphics display to be played on the screens behind the stage. A snippet of this can be found on the bottom right of the opposite page. La Trobe Direct short advert. Click here to watch La Trobe Financial Staff interview. Click here to watch La Trobe Financial Finance Update. Click here to watch La Trobe Financial Awards Night. Click here to watch
4 Victoria State Government The Victorian State Government has a strong branding which shows trust and uniformity within the government. Within state government each faction is split into separate sections each with their own style guide but keeping in the style of the overall brand. Trade Victoria was in need of a style guide, and I was charged with creating a new style guide, that was individual and keeping in brand Victoria s style. My work on Trade Victoria was well received and gave me the opportunity to work across other aspects of State Victoria. This included Live in Melbourne, Trade Victoria, Invest Victoria, Skilled Migration, Sheriff s Department Victoria and Victoria Government.
5 Victoria State Government My work on Victoria Government and it s factions is vast and covers most aspects. These included but not limited to: Web Banners Digital Collateral Signage Large layout Documents Print Material Power-point Templates Word Templates Infographics Marketing Material Video Content Project management
6 Going Coconuts Cook Book Nature Pacific is one of Australia s fast growing companies and one of the only Australian companies that makes organic Coconut oil products. As I started my work at Nature Pacific the head of marketing and daughter of the owner/operator of Nature Pacific Brynley King, mentioned that she had been writing different recipes using the Nature Pacific coconut oil range and would love to make a cook book. After showing me different hand written recipes and magazine cuts outs I designed a quick few pages of how the cook book could look, and after working out the different recipes to be used Brynley and I set out in creating the cook book. Over 100 Recipes and over 240 pages Going Coconuts has been a huge success and is now in it s third publication.
7 AFL Brand Style & Packaging AFL s branding style guide and packaging had not been updated in ten years. I was given the task of updating and creating the brand style guide for AFL. Bring a more modern look and bring AFL in line with current treads, I was successful in bring AFL packaging into a new era. The AFL packaging is set to roll out mid 2018.
8 IBML Sport Brands IBML sports UK, hold the license for sports brands such as Everlast, Dunlop, USA pro and Slazenger. Being in the marketing team at Designworks I was charged with creating all promotional collateral for these brands. This included print, web, POS, signage and websites across all the brands. My ability to successfully visually promote these brands, earned Designworks licensee of the year for Everlast marketing.
9 Share Share The NEON Run is a 5km spectacular night time Run held all across Australia. In 2014 we welcome an Adelaide event to the 5 run series. Participants are taken on a NEON journey through unique zones before enjoying live entertainment on the main stage. NEON Run Neon Run is one of Australia s biggest selling fun runs which has held sold out events in Perth, Sydney, Melbourne, Brisbane and the Gold Coast. Neon Run had only had one year of existence when I started as the Art Director at SuperSprint Events. The design was very plain and was in need of a face lift to keep up with it s direct competitor the Colour Run. I was able to vastly improve the visual presence of Neon Run by updating the branding, and visual marketing of the Neon Run. The design work I did for the Neon Run was updating the logo, designing and building a new website, designing new signage for the event, merchandise, edm s, social media and event day photography. There is a fantastic opportunity to align your company with this new and exciting event series and open the door to unique branding and activation opportunities. 5 SOLD OUT EVENTS facebook MELBOURNE PRODUCED 300,000 + SOCIAL INTERACTIONS ON EVENT DAY. 150 k + AGE 16-41Yr AVERAGE AVERAGE OFF SEASON POST REACH 130,000 AVERAGE ON SEASON POST REACH 300, Yr SCOPE NEON RUN VOLUNTEERS ACROSS EVENT SERIES. NEON AUSTRALIA : MELBOURNE SYDNEY BRISBANE GOLD COAST ADELAIDE PERTH LATIN AMERICA: HONDURAS EL SALVADOR GUATEMALA NICARAGUA COLOMBIA : MEDELLIN MANIZALES BOGOTA BARRANQUILLA CALI UK : LEEDS SUNDERLAND 1,000,000 WEBSITE VIEWS neonrun.com.au NUMBER OF PARTICIPANT S 52 % INSTAGRAM #LIGHTUP THENIGHT INSTAGRAM POST 90 % 52 % 35, % 72% OF PARTICIPANTS WERE REFERRED TO NEON RUN BY FRIENDS OF FAMILY WOULD PARTICIPATE IN A NEON RUN EVENT AGAIN. MALE FEMALE NEON RUN PARTICIPANTS RAISED $100,000 + FOR BEYONDBLUE S #PARTYFORAPURPOSE CAMPAIGN RUN GLOBAL 90 % Georgie Bushell Sponsorship Co-ordinator Georgie.bushell@ supersprint.com.au (03) neonrun.com.au supersprint.com.au
10 Designworks Mobile Application Designworks major marketing collateral was the company profile, which was in desperate need of updating. In addition to updating the printed company profile, I also pitched and created the Designworks Company profile application for iphone and ipad.
11 believeintimwilson.com
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