2016 National Conference

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1 Caravan Industry Association of Australia 2016 National Conference May 2016, Gold Coast

2 Why Sponsor? Caravan Industry Association of Australia s National Conference is the largest educational event of its kind, with over 300 businesses and 600 delegates converging each year to see what the caravan and camping industry has to offer in Australia. In 2016, the conference will again welcome key decision makers, innovators, and influencers from across the industry and offer an excellent opportunity to establish and maintain a high profile among a specialist audience before, during and after the event. Industry at a Glance In attendance will be the largest gathering of industry practitioners including state CEOs, Australia s largest caravan manufacturers, dealers and service providers, caravan park owners, and other key industry decision makers. The event offers the opportunity to consolidate and enhance corporate relationships with these key stakeholders, clients and prospects. Conference sponsorship gives your business access to the industry on a national level, provides targeted exposure, and creates the opportunity to make connections and build relationships across the Caravan and Camping industry. The Caravan Industry Association of Australia represents over 4000 businesses nationwide which generate $15 billion of economic value per year A KPMG Research Report completed in July 2013 found that the family demographic is the market segment most likely to grow into the future There are 556,844 RVs registered nationwide as of January 2014, a 5.3% increase since 2013 The five major caravan shows around Australia attract over 250,000 visitors annually 85% of Australians have stayed in a caravan holiday park at least once in their life There are approximately 1425 caravan parks with over 40 sites nationwide. These parks have 35,812 cabins and over 138,000 powered sites combined

3 2016 National Conference Jupiters Hotel and Casino Gold Coast May 2016 Jupiters Hotel & Casino is an exceptional venue which is ideally suited to host the 2016 Caravan Industry Association of Australia National Conference. Jupiters Hotel & Casino has some of the best conference facilities available in the country, and is currently undergoing a full refurbishment with a range of new restaurants and amenities available to conference attendees. Wednesday 11 May 2016 Thursday 12 May 2016 Friday 13 May 2016 Trade Expo opens at 8am Bump in Presentations and speeches Morning Tea in the Trade Expo Hall Presentations and speeches Trade expo opens Presentations and speeches Trade Expo Closes Lunch in the Trade Expo Hall Bump out Conference and Trade Expo officially opened with a cocktail function with drinks and canapés. Themed social night with costumes, entertainment, dinner and drinks. Gala Dinner and Awards, a spectacular black tie event where we honour industry leaders with entertainment, dinner and drinks.

4 Overview of Benefits Each year the National Conference attracts delegates representing all sectors of the industry from around Australia, facilitating industry-specific learning and networking, and allowing opportunities to connect with the caravan and camping industry. Investment Principal Premium Platinum Trade Exhibitor Investment for Contributors (incl. GST) $14,300 $7,920 $6,380 $4,400 Investment for Non-Contributors (incl. GST) $17,600 $10,450 $8,250 $5,830 Trade booth Principal Premium Platinum Trade Exhibitor Trade Display space Flexible Min. 3m x 2m Min. 2m x 2m Min. 2m x 1m Key Trade Booth Positioning Preferential positioning of trade display booth Sponsorship, branding and naming rights Principal Premium Platinum Trade Exhibitor Naming Rights on meeting place in conference venue Corporate signage in the conference auditorium Video presentation in Main Plenary (2 minutes) Sponsorship of the casual dinner Your company name on delegate lanyards Verbal acknowledgment of your sponsorship Sponsorship of a key conference speaker Joint sponsorship of a conference event

5 Over 84,000 Facebook followers Represents over 4,000 industry businesses Over 260,000 consumers in our database Marketing and promotion Profile within VIP Club (260,000 Consumers) or Industry Pulse enewsletter (2500 Businesses) Principal Premium Platinum Trade Exhibitor Profile in the Caravan Industry Association of Australia conference handbook Full Page Half Page Quarter Page Listing only Listing on the Caravan Industry Association of Australia conference website Placement of non-paper inserts in delegate satchels Additional benefits Principal Premium Platinum Trade Exhibitor Full delegate registrations Four Three Two One Accommodation (room only) Two One One Opportunity to pre-promote your sponsorship to delegates Discounted day delegate conference registration rate Full delegate list in advance of conference List of delegates who visit your stand with contact details

6 Principal Sponsorship Benefits Principal Sponsorship is for the company that wants to make a declaration to the Australian caravan and camping industry. It provides unrivalled access to promote its your business and provides access to key influencers and businesses in the caravan and camping industry. 1. Key trade booth (negotiated to meet your requirements) including booth, fascia board, power and lighting positioned in the conference auditorium for maximum exposure 2. Corporate signage within the main conference auditorium 3. Naming rights of the conference meeting place 4. Acknowledgment of your Principal Sponsorship on auditorium screens and verbally throughout the conference 5. Sponsorship of the Saturday night themed dinner 6. Sponsorship of a key conference speaker 7. Opportunity to sponsor delegate lanyards (to be supplied by you) 8. A full page profile in the Caravan Industry Association of Australia conference handbook 9. Logo acknowledgment of your Principal Sponsorship on all key conference material distributed to the industry 10. Four (4) full delegate registrations included 11. Two (2) hotel rooms (room only accommodation, maximum two persons) at the conference venue for three (3) nights 12. Discounted day only conference registration rate for additional company delegates 13. A logo and direct web link to your business on the Caravan Industry Association of Australia National Conference website 14. Profile within an upcoming Industry Pulse enewsletter (distributed to over 3,000 industry businesses) and VIP Club enewsletter (distributed to more than 260,000 caravanning and camping consumers) 15. The opportunity to pre-promote your participation and any trade exhibition promotions via to attendees pre-conference (through Caravan Industry Association of Australia) 16. Full delegate list of all registered attendees prior to the conference as well as a list of all delegates who register at your stand (subject to privacy laws) 17. List of delegates who attend your stand and enter the trade passport competition 18. Access to private rooms for meetings and product showcases with delegates. 19. Non-paper promotional products in each delegate satchel (to be provided by you) Contributor: $14,300 Non-Contributor: $17,600

7 Premium Sponsorship Benefits Premium Sponsorship offers a high level of access to the Caravan and Camping industry and will set your business apart from others in the exhibition area, showcasing services / products with increased trade exhibition space in a prime location. 1. Expanded and flexible trade display space (minimum of 3m x 2m) including booth, fascia board, power and lighting 2. Preferential selection of trade display booth positioning (ahead of Platinum and Trade Exhibitor) 3. Joint sponsorship of a conference event with logo displayed and verbal acknowledgment by MC 4. Three (3) full delegate registrations included 5. One (1) hotel room (room only accommodation, maximum two persons) at the conference venue for three (3) nights 6. Discounted day only conference rate for additional company delegates 7. Prominent logo acknowledgment of your sponsorship on all key conference material 8. A logo and direct web link to your business on the Caravan Industry Association of Australia National Conference website 9. Profile within an upcoming Industry Pulse enewsletter, or VIP Club enewsletter (distributed to more than 260,000 caravanning and camping consumers) 10. Sponsorship of a key conference speaker, including acknowledgment within the official conference program 11. The opportunity to pre-promote your participation and any trade exhibition promotions via to attendees pre-conference (through Caravan Industry Association of Australia) 12. Full delegate list of all registered attendees prior to the conference as well as a list of all delegates who register at your stand (subject to privacy laws) 13. List of delegates who attend your stand and enter the trade passport competition 14. Access to private rooms for meetings and product showcases with delegates. 15. Non-paper promotional products in each delegate satchel (to be provided by you) Contributor: $7,920 Non-Contributor: $10,450

8 Platinum Sponsorship Benefits Platinum Sponsorship is ideally suited to organisations looking to showcase their services / products directly to the 300 businesses, 600 delegates, and State Associations represented at the conference. It provides access to a national audience and key decision makers and includes opportunities to present and showcase your expertise via a breakout session. 1. Trade display space (minimum 2m x 2m) including booth, fascia board, power and lighting 2. Preferential selection of trade display booth positioning (ahead of Trade Exhibitor) 3. Two (2) full delegate registrations included 4. One (1) hotel room (room only accommodation, maximum two persons) at the conference venue for three (3) nights 5. Discounted day only conference rate for additional company delegates 6. Joint sponsorship of a conference event with logo acknowledgment on an overhead screen before and after the sponsored event 7. Prominent logo acknowledgment of your sponsorship on all key conference material 8. A logo and direct web link to your business on the Caravan Industry Association of Australia National Conference website 9. Profile within an upcoming industry Newsletter, or VIP Club enewsletter (distributed to more than 260,000 caravanning and camping consumers) 10. The opportunity to pre-promote your participation and any trade exhibition promotions via to attendees pre-conference (through Caravan Industry Association of Australia) 11. List of names and organisations of all registered delegates prior to the conference as well as contact details of delegates who register at your stand (subject to privacy laws) 12. Contact details of delegates who attend your stand and enter the trade passport competition 13. Non-paper promotional products in each delegate satchel (to be provided by you) Contributor: $6,380 Non-Contributor: $8,250

9 Trade Exhibitor Benefits Trade Exhibitor is suited to organisations looking to exhibit their products and services to an engaged user group at the Caravan Industry Association of Australia National Conference. 1. Trade display space (minimum of 2m x 1m) within the trade exhibition area (including booth, fascia board, power and lighting) 2. One (1) full delegate registrations included 3. Discounted day only conference rate for additional company delegates 4. A direct web link to your business on the Caravan Industry Association of Australia National Conference website 5. Full delegate list of all registered attendees which will be distributed at the conference 6. Opportunity to place non-paper insertions into the conference delegate satchels 7. List of delegates who attend your stand and enter the trade passport competition Contributor: $4,400 Non-Contributor: $5,830 Gala Dinner Table Naming Rights Benefits Showcase your support for the caravanning and camping industry at the Industry Gala Dinner, the industry s night of nights as a Conference Supporter. 1. Sponsorship of a table at the industry Gala Dinner 2. Verbal acknowledgment as a Conference Supporter by the MC at the industry Gala Dinner 3. Printed acknowledgment on all conference material 4. Acknowledgment on overhead screen during the industry Gala Dinner Contributor: $990 Not available to Non-Contributors

10 2016 Sponsorship Form Yes, we would like the opportunity to sponsor at the 2016 National Conference at Jupiters Hotel and Casino, Wednesday 11 May to Friday 13 May Sponsorship Level Contributor * Non-Contributor Principal Sponsorship $14, $17, Premium Sponsorship $7, $10, Platinum Sponsorship $6, $8, Trade Exhibitor $4, $5, * All prices include GST There is only a limited number of spaces available. Don t miss out in 2016! Sponsorship Details Business Name Postal Address Contact Person Position Address Phone Number Signed Date Sponsorship within each level is limited and will be allocated firstly to those businesses that sponsored the event in 2015 (subject to receiving their completed sponsorship forms by February 29, 2016) and then in the order received. Get in quickly to secure your participation at the industry s premier event. *Contributor status applies to those businesses which have made a financial contribution to the National Marketing and Advocacy Fund in the 2016 financial year. Terms & Conditions By completing this form, you are agreeing to sponsor the 2016 Caravan Industry Association of Australia National Conference. In the event of cancellation, or a reduction in sponsorship level, a 50% cancellation fee based on the initial sponsorship level will be applied. For companies who have selected Premium, Platinum or Trade Exhibitor sponsorship levels we will require a logo for your full participation in conference activities. Please supply in electronic format (EPS or AI format preferred) by to prior to March 7, 2016 for full participation in all 2016 delegate communication. All completed sponsorship forms received will generate a return confirmation acknowledging their receipt, and a tax invoice will then be issued. All sponsorship monies must be paid prior to Wednesday 27 April, 2016 as a condition of sponsorship. Trade display booths are only available to Principal, Premium, Platinum Sponsors and Trade Exhibitor status. To receive full Conference benefits, forms must be received by February 29, For any sponsorship enquiries please contact Bebe Mawer, General Manager - Commercial Services Phone: Mobile: Fax: Post: PO Box 788 PORT MELBOURNE VIC 3207

11 Caravan Industry Association of Australia is the peak national body for the caravanning and camping industry representing over 4000 industry business encompassing all sectors of the industry from manufactured product, retail and repair through to caravan holiday parks and manufactured home estates. Our role is to create awareness, change perceptions and motivate action amongst consumers, media and government. We do this through five pillars of activity stimulus marketing, research, lobbying and advocacy, education and training, and compliance and accreditation. We are a member of the National Tourism Council, and have a positive working relationship with each of the Industry State Associations. The industry collectively invests over $6 million on generic lifestyle marketing across Australia annually and invests heavily in specific research to provide important data for industry benchmarking and to inform our narrative when speaking to Media and Government. Caravan Industry Association of Australia is constantly working to drive both the association and industry forward and continue to develop long term viability of all sectors of the industry. Further Enquiries: For any sponsorship enqiuiries please contact Bebe Mawer, General Manager - Commercial Services Phone: Mobile: Association of Australia

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