2017 Media Kit. The AAA brand influences readership and buying habits. MountainWest

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Mervyn Walters
5 years ago
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directly into the homes of all AAA members in Alaska,

Via magazine is published four times per year and features

The key to AAA s high-return advertising programs is trust.

quality service, they use it to make their travel plans,

1 Media Kit The AAA brand influences readership and buying habits AAA is one of the most recognized brands in the world. Now you can put that power to work for you by going directly into the homes of all AAA members in Alaska, Montana and Wyoming. Via magazine is published four times per year and features travel, automotive and lifestyle editorial. The key to AAA s high-return advertising programs is trust. Because active, aﬄuent members trust AAA s reliable, high quality service, they use it to make their travel plans, insure their cars and homes, and to help when they are stranded on the side of the road. There s simply no better time and place to influence their buying decisions than in Via magazine.

2 Audience Profile Desirable audience characteristics, exceptional reach and low CPMs make Via a smart buy Rate Base: 105,000 Total Readers: 231,000 Circulation Region: Alaska, Montana and Wyoming AGE AND GENDER Men 34.1% Women 65.9% % % % % Average Age 63 Median Age 65 MARITAL STATUS Married 67.8% Widowed 11.4% Separated/Divorced 9.9% Partnered Relationship 5.8% Single (never married) 5.0% HOUSEHOLD INCOME Average $86,500 Median $68,700 PRIMARY RESIDENCE Average Value $296,000 Median Value $261,200 Own 93.7% Rent 6.3% EDUCATION Any College 85.4% 4 Years+ 46.5% Bachelors Degree 27.6% Graduate Degree 18.8% Source: 2015 Via Reader Profile Study, GfK MRI

Editorial Calendar SPRING Closes January 3 In-Home March 20-23, Buffalo Bill Cody and Cody, Wyoming, Buffalo Bill Museum Pacific Coast Beauty

Wyoming Utah s Lagoon Park SUMMER Closes May 1 In-Home June 23-27, Eclipse Spots Dark Sky Stargazing Where the West is Weird: Best Wacky

West s best travel experiences from the Pacific Coast to the Rocky Mountains Readers Best Eats Genealogy Travel Oahu Traveling with families

Getaways: How to save money on trips to San Francisco, Portland, Vegas, Utah skiing, Hawaii and Mexico Portugal Souvenirs: Tips for bringing them

3 Editorial Calendar SPRING Closes January 3 In-Home March 20-23, Buffalo Bill Cody and Cody, Wyoming, Buffalo Bill Museum Pacific Coast Beauty Spots Exploring Four Corners: Colorado, Arizona, Utah and New Mexico Austria Choose a vacation package that s right for you Weekender: Cheyenne, Wyoming Utah s Lagoon Park SUMMER Closes May 1 In-Home June 23-27, Eclipse Spots Dark Sky Stargazing Where the West is Weird: Best Wacky Attractions Dinosaur Byway Croatia Preparing for a trip with layovers FALL Closes July 3 In-Home September 22-26, 2016 Trips of a Lifetime: The West s best travel experiences from the Pacific Coast to the Rocky Mountains Readers Best Eats Genealogy Travel Oahu Traveling with families Weekender: Helena, Montana Angel Island Immigration Station, California WINTER 2018 Closes November 1 In-Home December 20-23, Affordable Dream Getaways: How to save money on trips to San Francisco, Portland, Vegas, Utah skiing, Hawaii and Mexico Portugal Souvenirs: Tips for bringing them home Philipsburg, Montana La Brea Tar Pits, Los Angeles Weekender: Seeley Lake, Montana Mystery Spot: International Rose Test Garden, Portland, Oregon Revised 9/27/16

Readership Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue 71.8% of Via readers read 3 or 4 of the last 4 issues received!

4 Readership Compelling content drives reader involvement and attracts a loyal and involved audience issue after issue 71.8% of Via readers read 3 or 4 of the last 4 issues received! Another glowing testimony to the editorial excellence of Via is its unprecedented readership by AAA members who rarely miss an issue.! Readers take, on average, 26.9 minutes out of their busy schedules to enjoy reading the magazine. This attentive audience is what produces results for Via advertisers.! 55% of readers take some type of AAA related action in response to something seen in Via.! 85.3% of Via readers prefer receiving the printed magazine in the mail. ACTIONS TAKEN AS A RESULT OF READING VIA IN THE PAST YEAR Took any action 65.0% Became aware of/used AAA discount(s) 28.1% Visited/contacted AAA office 18.0% Traveled to a destination advertised or written about 17.1% Visited AAA Magazine website or AAA website 15.7% Planned or modified existing plans for a trip 15.2% Used AAA Tour Book 14.4% Made reservations or bought tickets 10.8% Obtained information on a product or service advertised 10.3% Source: 2015 Via Reader Profile Study, GfK MRI

Regional Travel 82% of Via readers took at least one overnight domestic trip in the past year Via readers top vacation spots are within the state of Montana TOP 25 AREAS VISITED IN THE PAST YEAR

5 Regional Travel 82% of Via readers took at least one overnight domestic trip in the past year Via readers top vacation spots are within the state of Montana TOP 25 AREAS VISITED IN THE PAST YEAR Billings, MT 44.6% Bozeman, MT 36.2% Denver, CO 25.9% Flathead Lake, MT 24.9% Yellowstone/Grand Tetons 24.5% Helena, MT 24.4% Great Falls, MT 22.0% Whitefish/Kalispell, MT 21.3% Spokane, WA 20.1% Las Vegas, NV 18.9% Coeur d Alene, ID 18.5% Cheyenne/Laramie, WY 16.2% Casper, WY 15.3% Southern California 15.0% Seattle, WA 14.4% Salt Lake City, UT 14.0% Phoenix/Scottsdale, AZ 14.0% Cody, WY 13.4% Northern California 11.6% Jackson Hole, WY 10.3% Sheridan, WY 9.6% Portland, OR 9.1% Oregon Coast 8.5% San Francisco Bay Area 8.2% Los Angeles Area 7.2% TOP 10 STATES VISITED IN THE PAST YEAR Montana 50.2% Idaho 38.3% Colorado 31.7% Washington 31.5% Wyoming 31.4% California 27.5% Nevada 24.8% Arizona 22.8% Utah 20.2% South Dakota 19.0% Source: 2015 Via Reader Profile Study, GfK MRI

Travel Planning & Booking Readers of Via most often look to their club magazine and other AAA sources for travel related information SOURCES OF INFORMATION WHEN PLANNING A TRIP Friends or relatives

6 Travel Planning & Booking Readers of Via most often look to their club magazine and other AAA sources for travel related information SOURCES OF INFORMATION WHEN PLANNING A TRIP Friends or relatives 64.4% Via 27.1% AAA Publications and Guides 26.2% Direct from accommodations/travel provider 18.3% AAA Travel Agency 16.4% Television 13.8% AAA website 11.1% 61.9% of Via readers turn to AAA s products and services when planning a domestic trip Social Media 10.5% Source: 2015 Via Reader Profile Study, GfK MRI

7 General Ad Rates Rate Base: 105,000 Total Readers: 231,000 Circulation Region: Alaska, Montana and Wyoming Spring In-Home March Close: 1/4/17 Material: 1/7/17 Summer In-Home June Close: 5/2/17 Material: 5/6/17 Fall In-Home September Close: 7/3/17 Material: 7/7/17 Winter 2018 In-Home December Close: 11/1/17 Material: 11/7/17 Trim size: 8 x 10.5 Bleed size: 8.25 x COLOR 1x 2x 4x Full Page $4,280 $4,070 $3,860 2/3 Page 3,000 2,850 2,690 1/2 Page 2,570 2,440 2,310 1/3 Page 1,620 1,540 1,460 1/6 Page B&W Full Page $3,430 $3,270 $3,090 2/3 Page 2,390 2,280 2,150 1/2 Page 2,050 1,940 1,840 1/3 Page 1,300 1,240 1,180 1/6 Page All rates are gross Full Page 7 x 9.5 (live copy area) 8.25 x (bleed) 2/3 Page Vertical wide x 9.5 tall 1/3 Page Vertical 2.25 wide x 9.5 tall Square wide x tall 1/6 Page Vertical 2.25 wide x tall 1/2 Page Horizontal 7 wide x tall Digital Requirements Ad materials will be accepted in the following digital formats: CD, Macintosh platform required. Preferred programs: InDesign, Illustrator or Photoshop. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. High resolution PDF files are acceptable. file to: mira.roytman@norcal.aaa.com Proof Requirements Laser prints are acceptable. Ad Corrections Ad corrections requested prior to Materials Due date can be made at prevailing rates. Contact Information All ads sent must include a contact person, phone number, fax number and address. Extensions No extensions will be granted without approval of the Advertising Art and Production Director. For extensions, contact: Mira Roytman mira.roytman@norcal.aaa.com Shipping Instructions Via Advertising, Natasha Alcala, 1900 Powell Street, Suite 1200, Emeryville, CA 94608

8 Travel Guide/Marketplace Ad Rates* Rate Base: 105,000 Total Readers: 231,000 1x 2x 4x 4 COLOR 1/3 Page $1,680 $1,600 $1,520 4 inch inch inch inch B&W 1/3 Page $1,350 $1,290 $1,220 4 inch inch inch inch Circulation Region: Alaska, Montana and Wyoming Spring In-Home March Close: 1/4/17 Material: 1/7/17 Summer In-Home June Close: 5/2/17 Material: 5/6/17 Fall In-Home September Close: 7/3/17 Material: 7/7/17 Winter 2018 In-Home December Close: 11/1/17 Material: 11/7/17 *All rates are net Ads may not be less than 1 column inch in depth. Columns are 2 1/8" wide. Ads exceeding 4" will be billed at the rate of a 4" ad plus the incremental inches. No Agency Discounts. 1/3 Travel Guide 3 in 4 in 2 in 1 in 1/3 Travel Guide: 4.5 wide x 4 tall 4-inch: wide x 4 tall 3-inch: wide x 3 tall 2-inch: wide x 2 tall 1-inch: wide x 1 tall Digital Requirements Ad materials will be accepted in the following digital formats: CD, Macintosh platform required. Preferred programs: InDesign, Illustrator or Photoshop. Include all fonts and high resolution images with a list of fonts and graphics. Resolution should be 300 dpi at 100% finished size. All 4-color images should be supplied CYMK. High resolution PDF files are acceptable. file to: mira.roytman@norcal.aaa.com Proof Requirements Laser prints are acceptable. Ad Corrections Ad corrections requested prior to Materials Due date can be made at prevailing rates. Contact Information All ads sent must include a contact person, phone number, fax number and address. Extensions No extensions will be granted without approval of the Advertising Art and Production Director. For extensions, contact: Mira Roytman mira.roytman@norcal.aaa.com Shipping Instructions Via Advertising, Natasha Alcala, 1900 Powell Street, Suite 1200, Emeryville, CA 94608

2018 Media Kit. The AAA brand influences readership & buying habits. Oregon Idaho

2018 Media Kit. The AAA brand influences readership & buying habits. Oregon Idaho Media Kit Winner of the Lowell Thomas Award Silver Medal for Best Travel Magazine The AAA brand influences readership & buying habits AAA is one of the most recognized brands in the world. Now you can