Geraldton is the centre of the vast Mid-West Region GERALDTON GUARDIAN. Serving a population of 40,257, 424km north of Perth

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1 Telling your story in regional WA Geraldton is the centre of the vast Mid-West Region GERALDTON GUARDIAN Serving a population of 40,257, 424km north of Perth

2 Geraldton has City facilities with a relaxed country atmosphere A dynamic economy fuelled by over $20 billion in mining, tourism and infrastructure projects and a rapidly growing population - expected to double by The commercial, mining and administrative hub of WA s Mid-West. An increasingly diverse commercial/industrial sector provides employment opportunities for a rapidly growing population. Significant infrastructure development is transforming the CBD into a modern commercial and recreation centre for residents and tourists. Geraldton has all the major services, cultural, shopping and sporting facilities you would expect in a city, yet a more relaxed pace of life, typical of the country. Days Published: Monday Wednesday Friday Circulation: 6359* Readership: 23,100** Distribution: Paid *ABC audit (to Dec 2013) ** Average Readershipemma conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013.

3 Lifestyle, Tourism and Industry Mining & Cray fishing are thriving industries in Geraldton Geraldton has a very diverse industry base and is also a popular tourist destination. Industries range from mining to a world leading rock lobster (crayfish) fishery and also include agriculture, fishing, manufacturing, construction and tourism. The area is rich in exportable resources and is currently mined for gold, iron ore, natural gas, crude oil, nickel, cobalt, zinc, copper and lead. The Australian Bureau of Statistics has estimated that there could be another 75,000 jobs by Geraldton is currently in the midst of a massive economic expansion and has significant capacity for further growth. Land availability is good, housing prices are still affordable and existing infrastructure is well-established. The vision is for Geraldton to be a city that is built around a rich fabric of diversity, attractive to people from all walks of life. Tourism As the gateway to the beautiful Abrolhos Islands, Geraldton is a leisurely 4hr drive from Perth, with plenty to see along the way. There is an abundance of ocean side accommodation available and it is a popular destination for Caravanners. World renowned for water sports, Geraldton lends itself to some of the most spectacular kite surfing, windsurfing, fishing and diving conditions.

4 Geraldton Population Profile* Key Information Resident population 40,257 Average annual population growth (5 yrs) 1.8% (WA avg 3.3) Number of households 13,053 Median house price $345,750 (compared to Perth $505,000) Number of people in labour force 17,096 Average weekly income $ (compared to Perth $1001) Industry of employment Retail trade 12.3% Construction 11.4% Health Care & social assistance 11.0% Education & training 8.9% Transport, Postal & warehousing 7.2% Public admin 6.8% Accommodation & food 6.2% Mining 5.1% Manufacturing 5.1% Agriculture, Fisheries & Forestry 3.2% Geraldton is one of the largest regional Cities In Western Australia. Proportion of residents 0 years to 14 years 22.0% 15 years to 24 years 14.2% 25 years to 34 years 12.2% 35 years to 44 years 14.3% 45 years to 54 years 14.1% 55 years to 64 years 11.3% 65 years to 74 years 6.7% 75 years to 84 years 3.9% 85 years and over 1.3% Average median age 36.2yrs (WA avg 36.3) *Source Australian Bureau of Statistics 2011 census,

5 Telling your story in regional WA Your link to a dynamic regional city primed for further growth Features include mining, health, education, business, banking, indigenous affairs, planning, property and much more. Motoring is covered in all forms from cars to caravans, boats and bikes each week. The newspaper s strong circulation is testament to the drive and quality shown in its editorial coverage, strong advertising and authoritative position in the community. Ocean Drive is a quarterly glossy magazine distributed from Cervantes to Exmouth and throughout the mid west, with quality articles on local food establishments, fashion & local destinations in the region. Daily Circulation 6,359* average PANPA Newspaper of the Year award 2013 Readership 23,100** *ABC audit (Dec 2013) ** Readership- emma conducted by Ipsos MediaCT, People 14+ for the 12 months ending Dec 2013.

6 For more information: Advertising Contact P: (08) F: (08) E: W: westregionalsales.com.au Telling your story in regional WA ALBANY ADVERTISER ALBANY EXTRA AUGUSTA MARGARET RIVER TIMES BROOME ADVERTISER BUNBURY HERALD BUSSELTON DUNSBOROUGH TIMES COUNTRYMAN GERALDTON GUARDIAN GOLDFIELDS EXPRESS GREAT SOUTHERN HERALD HARVEY WAROONA REPORTER KALGOORLIE MINER KIMBERLEY ECHO MANJIMUP BRIDGETOWN TIMES MIDWEST TIMES NARROGIN OBSERVER NORTHERN GUARDIAN NORTH WEST TELEGRAPH PILBARA NEWS SOUND TELEGRAPH SOUTH WESTERN TIMES YORK COMMUNITY MATTERS