A Guide to Sponsorship of the Dorset County Show Dorchester Agricultural Society and The Dorset County Show

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1 A Guide to Sponsorship of the Dorset County Show Dorchester Agricultural Society and The Dorset County Show

2 The Society that runs the Dorset County Show was formed in 1840 and has therefore been in existence for over 175 years. It has strong roots in the farming community and loyal support from around the County. Traditions play a major part in bringing visitors back year on year, but it was one of the first to introduce children go free and e-tickets and so remains forward thinking and relevant in today s events calendar. Sponsors have been rewarded with consistently high visitor numbers, an excellent visitor profile and of course now with all the local residential development, a growing population base. The Show sees approximately 60,000 visitors over the two Show days each year who come to see the huge range of attractions on offer from some of the region s best livestock, to the wide range of trade stands to the impressive Main Ring attractions as well as lots more in between. Marketing of the Show remains an array of Newspaper, Radio and Magazine advertising, however, Social Media via Facebook and Twitter is rapidly growing in importance. No stone is left unturned in efforts to attract even higher numbers of farmers and visitors to the Show so that Sponsors and Trade Stands are exposed to as many people as possible. Sponsorship is vital to the Show as it enables better classes, displays and attractions, which in turn adds to a great Show.

3 What can Sponsors get for their money? - Great exposure and publicity - Branding opportunities and increased brand awareness - Networking - meeting existing and new customers - Advertising and direct marketing campaigns - Hospitality for guests and employees Sponsors names and profiles appear: - Website - Facebook & Twitter with a significant number of Likes and Followers respectively and growing year on year - Publications competition schedules, catalogues and show guide - Show ground banners, flags and signs - Public announcements/commentary Sponsorship & VAT: - Donations do not attract VAT, but what is given back in return is limited to recognition in publications. The Show encourages sums of up to 100 to be a donation and therefore free of VAT.

4 Sponsorship Packages Bronze Sponsor VAT - Two Entry Passes for both days - A Priority Car Parking Pass - Two Sponsors Badges for admission to the Members Pavilion Silver Sponsor VAT - Four Entry Passes for both days - Two Priority Car Parking Passes - Four Sponsors Badges for admission to the Members Pavilion - An invitation for two to attend the President s Drinks Reception Gold Sponsor - 1,000 + VAT - Six Entry Passes for both days - Three Priority Car Parking Pass - Six Sponsors Badges for admission to the Members Pavilion - Reserved Table for Six for Lunch in the Members Pavilion on one day - An invitation for two to attend the President s Drinks Reception - A Marquee or Ring named by your Company

5 Platinum Sponsor - 2,000-5,000 + VAT - Eight Entry Passes for both days - Four Priority Car Parking Passes - Eight Sponsors Badges for admission to the Members Pavilion - Reserved Table for Eight for Lunch in the Members Pavilion on both days - An invitation for four to attend the President s Drinks Reception - A Marquee or Area named by your Company - The opportunity for you to present the prizes for your event, e.g. the Cattle Trophies if you are the main Cattle Sponsor Diamond Sponsor - 6,000-10,000 + VAT - Ten Entry Passes for both days - Five Priority Car Parking Passes - Ten Sponsors Badges for admission to the Members Pavilion - Reserved Table for Ten for Lunch in the Members Pavilion on both days - An invitation for six to attend the President s Drinks Reception - Your Company Name on the Front of the Show Catalogue - Flags at the Entrance - Opportunity to display two Banners in the Main Ring - Your Company Name associated with a Main Ring event, e.g. the Jones Foods Grand Parade - Opportunity to present Trophies and Prizes -

6 HEADLINE SPONSORS - 10,000 + VAT PLUS Headline Sponsors are specific to major items such as: The Main Ring Attraction - The Jones Foods Sponsored Motorbike Display The Members Pavilion The Jones Foods Members Pavilion The Main Ring - The Jones Foods Main Ring These three items above are the most prominent and most recognised opportunities at the Show. We would be pleased to meet with you to discuss a package that is tailor made to your requirements. What can Sponsorship Fees be attributed to? The list is endless, but a few examples are: Single competition class A group of classes (Hereford Cattle, Wines, Grain etc.) Championships A section of the Show such as Cattle or Homecraft An attraction at the Show The Countryside Ring The East Members Entrance and The West Members Entrance Garden displays at pedestrian, Members, tent entrances or a special Members Lawn Feature or Secretary s Office Feature The Vice-Presidents Car Park windscreen labels

7 The Society are happy to talk to you in person about Sponsorship and will be pleased to come and discuss your requirements further and tailor the Sponsorship to your needs. If you would like to know more about Sponsorship or discuss the opportunities available then please contact us, either on or by ing

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