2018 Connection Opportunities

Transcription

1 2018 Connection Opportunities Your premier opportunity to connect with retail confectioners Advertising Exhibiting Partnerships Sponsorships RETAILCONFECTIONERS.ORG

2 For over a hundred years, Retail Confectioners International (RCI) has been dedicated to advancing the confectionery industry by offering our members the resources to build sweet businesses. why marketing with RCI works As a confectionery supplier and/or wholesaler, RCI provides multiple avenues for you to connect with your target market of retail confectioners. Increase brand awareness and reach for your company by partnering, advertising and exhibiting with RCI in % 87 % Number of candymaking retail members you can reach in 2018 through RCI. Percentage of candymaker RCI members who both retail and manufacture confections. Percentage of RCI members who have some purchase involvement in their companies. Collaborating with RCI shows our membership of candy makers that you care about the livelihood of their businesses. Take advantage of the opportunity to expand your brand s reach while proving you understand the connection between their decision-making and the viability of your business.

3 Today s confectioners are forward-thinking, innovative and passionate. RCI members appreciate the art of candy making, while continuing to adapt to consumers demands. Some of our members are still hand-dipping their chocolates, while others are using state-of-the-art machinery. Many who ARE TODAY S CONFECTIONERS? member stores take a step back in time, while other stores are a step into the future. Regardless, their goal is the same: to give their customers something truly special. They come to RCI with a purpose: to build relationships and gain knowledge that will move their business to the next level. RCI member distribution by Gross Annual Candy Sales Volume (based on self-selected membership categories of candy makers) The great mix of businesses within the RCI membership provide an unrivaled opportunity for industry suppliers to build relationships with retail confectioners. 16% 3% 10% 3% 8% 27% Start-up (in business < 1 year) $0 - $150,000 $150,001 - $300,000 $300,001 - $750,000 $750,001 - $1.5 Million $1.5 Million - $2.5 Million 18% 15% $2.5 Million - $5 Million $5 Million + Data as of October 2017 Getting Started On the following pages, find opportunities to connect with confectioners through RCI in Contact RCI at or info@retailconfectioners.org to get started.

4 Partnerships Benefit from partnership packages that offer recognition for your company throughout the year. Partnerships are available to RCI members only. Strategic Partner $4,000 / year Four Available Logo recognition on RCI s website as Strategic Partner for the entire year Logo recognition as Strategic Partner in July/August/September issue of Kettle Talk Logo recognition as Strategic Partner in one issue of Candy Scoop, RCI s monthly member update Logo recognition on 2018 Industry Expo Map 10% discount on advertising in all four 2018 issues of Kettle Talk 20% discount on advertising in the 2018 Convention Magazine Reserve Industry Expo booth two weeks prior to 2019 booth sales opening Recognition as Strategic Partner at 2018 Regional and Annual Convention events Exclusive partner opportunity to provide promotional insert for Annual Convention Welcome Kit Exclusive partner opportunity to provide product for Awards Banquet Swag Bags Reserved VIP seating at Awards Banquet during Annual Convention Premier Partner $3,000 / year six Available Logo recognition on RCI s website as Premier Partner for the entire year Logo recognition as Premier Partner in July/August/September issue of Kettle Talk Logo recognition as Premier Partner in one issue of Candy Scoop, RCI s monthly member update Logo recognition on 2018 Industry Expo Map 15% discount on advertising in the 2018 Convention Magazine Reserve 2019 Industry Expo booth two weeks prior to booth sales opening Recognition as Premier Partner at 2018 Regional and Annual Convention events Exclusive partner opportunity to provide promotional insert for Annual Convention Welcome Kit Exclusive partner opportunity to provide product for Awards Banquet Swag Bags Reserved VIP seating at Awards Banquet during Annual Convention

5 Executive Partner $2,000 / year eight Available Logo recognition on RCI s website as Executive Partner for the entire year Logo recognition as Executive Partner in July/August/September issue of Kettle Talk 10% discount on advertising in the 2018 Convention Magazine Reserve 2019 Industry Expo booth two weeks prior to booth sales opening Recognition as Executive Partner at 2018 Regional and Annual Convention events Exclusive partner opportunity to provide promotional insert for Annual Convention Welcome Kit Exclusive partner opportunity to provide product for Awards Banquet Swag Bags Reserved VIP seating at Awards Banquet during Annual Convention Corporate Partner $1,250 / year eight Available Logo recognition on RCI s website as Corporate Partner for the entire year Logo recognition as Corporate Partner in July/August/September issue of Kettle Talk Reserve 2019 Industry Expo booth two weeks prior to booth sales opening Recognition as Corporate Partner at 2018 Regional and Annual Convention events Exclusive partner opportunity to provide promotional insert for Annual Convention Welcome Kit Exclusive partner opportunity to provide product for Awards Banquet Swag Bags Reserved VIP seating at Awards Banquet during Annual Convention Become an RCI Partner Today! To reserve your 2018 partnership or sponsorship, contact RCI today! Call the RCI office at or info@retailconfectioners.org.

6 Event Sponsorships Looking to reach a specific event audience? These event specific sponsorships are available to RCI members and exhibiting non-members. Snack/Beverage Break Starting at $1,000* Annual Convention & Regional Events Sponsor a refreshing snack or beverage break during the event. Highlight your product by incorporating your own ingredients into recipe (if applicable). RCI will work with sponsor to select optimum time and menu. *Plus additional food and beverage charges through the host hotel. Next Generation Event $900 - Annual Convention $700 - Regional Events Target the next generation of confectioners by sponsoring this mixer event just for members in their twenties and thirties. Company representative will have the opportunity to briefly welcome event attendees. WELCOME AMENITY $1,200* - Annual Convention $800* - Regional Events Welcome event attendees with a gift or promotional item. Item will be provided by sponsor and distributed by the host hotel to attendees staying within the event room block. Two sponsorships available per event. *Plus additional hotel fee per room for delivery. Create your own sponsorship experience. Customized sponsorship opportunities are available. Contact RCI to discuss ideas.

7 Advertising Reach a targeted audience of chocolate and candy manufacturers across the United States, Canada and abroad. Advertising rates for 2018 can be found on the RCI website E S T. KETTLE TALK A PUBLI TA I L C O N F E C AT I O N O F R E CTIONERS IN T E R N AT I O N A VEMBER/DEC L OCTOBER/NO EMBER 2017 Smart s Purchasing Habit to help you develop habits that could benefit your bottom line. Maple and Smoked Bacon Caramels 2017 Cargill, Incorporated. Five proactive approaches available tools and templates advantage of RCI's for your business? Page 24: Are you taking making purchases you best prepare for kettle talk Starting at $170 for quarter page ad at member rate Kettle Talk is RCI s quarterly magazine Printed in full color on highquality paper, each issue is mailed to RCI members and posted on the RCI website for members to access anytime. to help Advertising in Kettle Talk is open to both RCI members and non-members. membership directory & buyer s guide Starting at $750 for full page ad The Membership Directory & Buyer s Guide is RCI s annual publication that includes listings of RCI membership and resources such as the People to People Network and Buyer s Guide. Directory advertisements are printed on tabs in full color. A Membership Directory & Buyer s Guide is sent to new and renewed RCI members each calendar year MEMBERSHIP DIRECTORY & BUYER S GUIDE CELEBRATING 1 0 YEARS OF SWEETNES S Advertising is exclusive to RCI members. Note: Artwork and agreements for the 2017 Membership Directory & Buyer s Guide are due December 1, convention magazine CTION RETAIL CONFE CELEBRATING ERS INTERN ATIONA 100 YEARS OF JUNE 12-16, 2017 L SWEETNESS CHICAGOLAND, Starting at $600 for quarter page ad at member rate IL The Convention Magazine acts as the full program for attendees of RCI s Annual Convention & Industry Expo. Distributed to 500+ convention attendees and mailed to RCI members not in attendance. The publication is printed in full color on high-quality gloss paper. Advertising is open to RCI members and to non-member exhibitors. rci newsbrief, Starting at $375 The RCI NewsBrief, powered by MultiView, provides weekly news and information to over 800 member and non-member subscribers. Advertisers have access to campaign statistics, including total number impressions and number of clicks on your ad. Advertising is open to RCI members and non-members.

8 Exhibiting Get your products in the hands of a targeted audience of confectionery manufacturers and retailers during RCI s Annual Convention & Industry Expo. RCI Annual Convention & Industry Expo June 18-22, 2018 Cleveland, Ohio Hilton Downtown Huntington Convention Center Cleveland is a destination for cutting edge art and rock n roll. Exhibiting at RCI s Annual Convention & Industry Expo is your opportunity to meet face-to-face with potential and current customers who rock candy! Visit retailconfectioners.org/exhibitors to view the full exhibitor s information guide and reserve your booth. member rates Early-Bird After April 13 One Booth $1,200 $1,350 Additional Booth $600 $675 Corner Premium $100 $100 non-member rates Early-Bird After April 13 One Booth $1,650 $1,800 Additional Booth $825 $900 Corner Premium $100 $100 For best pricing, reserve your booth by the early-bird deadline of April 13, Contact RCI 3029 E Sunshine St, Ste A, Springfield, MO info@retailconfectioners.org