WELCOME TO THUNDER BAY

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1 WELCOME TO THUNDER BAY Outfront Media s prime assets in the Thunder Bay CMA include Posters and Permanents, which are strategically distributed throughout the market and on key access routes to and from the surrounding area. We deliver the ability to build reach or target specific niche areas depending on client objectives.

2 THUNDER BAY PROFILE Thunder Bay is the largest community in northwestern Ontario, located at the top of Lake Superior. It is a hub of commercial, administrative and medical industries in the Great Lakes area, and is a key centre for the forestry and transportation industries. Situated close to the centre of Canada, yet in close proximity to the US, Thunder Bay is an important hub and a major continental transportation route for both rail and water. It is an ethnically diverse community,home to skilled labour, affordable real estate and housing. It is also rich in natural resources with the boreal forest, minerals and fresh water lakes nearby. Outfront Media inventory located along the city s edge on Highways 61, 11 and 17, in Thunder Bay and the surrounding area, captures the traffic flowing to and from this important community. Outfront Media s experienced and trusted market professionals and strategic OOH media footprint provide many options to help your business prosper in Thunder Bay. MEDIA FORMATS Posters Permanents MARKET FACTS CMA Population 124,189 49% of population obtains postsecondary education Average Household Income $78,345 Sixth largest port in Canada Local Media Comparison: The Thunder Bay Source is a community newspaper published 1x per week and has a circulation of 43,740. In comparison, Outfront Media s Thunder Bay inventory has the potential to reach over 2.5 million people in the region over the course of a single week. Major Ethnic Groups: Finnish, Italian, Polish, Scottish 1 university, 2 colleges Key Industry Sectors: transportation, forestry, mining, healthcare, research, innovation The Thunder Bay International Airport is the third busiest airport in Ontario. Developing a growing focus in molecular medicine (research in the areas of mitochondrial DNA, genetic DNA analysis, and cancer research and development) Home to Tbaytel, the largest independently owned telecommunications provider in Canada SOURCES: Manifold Data Mining, Superdemographics 2014

3 MAJOR POINTS OF INTEREST s & Events Bay Street Film Doors Open Thunder Bay Fort William Fall Street Riverfest Sleeping Giant Loppet Summer in the Parks The Make it Short Movie Project Confederation College Lakehead University Negahneewin College Northern Ontario School of Medicine Convention Centres Best Western Plus Nor Wester Hotel & Conference Centre Landmark Inn Mink Mountain Resort Prince Arthur Waterfront Hotel & Suites Thunder Bay Blues Thunder Bay Dragon Boat Race Thunder Bay Folklore Thunder Bay Kite Colleges/Universities Travelodge Hotel Airlane Valhalla Inn Victoria Inn Wilderness Discovery Family Resort & Conference Centre Sports Lakehead University Thunderwolves (Hockey) Thunder Bay Border Cats (Baseball) Thunder Bay Chill (Soccer) Shopping Arthur Street Marketplace Centennial Square County Fair Mall Grandview Mall Intercity Shopping Centre Victoriaville Centre Tourist Attractions Ahnisnabae Art Gallery Chippewa Park Eagle Canyon Fort William Historical Park Founder s Museum & Pioneer Village Hazelwood Lake Nature Centre Kakabeka Falls Lake Superior Art Gallery OLG Casino Thunder Bay Sleeping Giant Provincial Park Sports Dome Thunder Bay Art Gallery Thunder Bay Symphony Orchestra Whitewater Golf Club

4 THUNDER BAY MEDIA Posters Outfront Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform and become branded landmarks! Size varies depending on location but is always large and prominent. Located in high traffic areas, they are coveted and often used for long term campaigns in which an advertiser wants to dominate a critical pathway within a city or major highway.

5 THUNDER BAY MAP Thunder Bay CMA Posters and Permanents

6 THUNDER BAY MAP Outfront Media Thunder Bay 700 Hazelwood Drive Thunder Bay, ON P7G 1Y4 Telephone: