Corporate Sponsorship Program 2018

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1 Indigenous Tourism Association of BC Corporate Sponsorship Program 2018 Corporate Sponsorship Opportunities for the 5th Annual Indigenous Cultural at the Royal BC Museum in the heart of Victoria, British Columbia - on the traditional territory of the Esquimalt and Songhees Nations Indigenous Cultural royal BC Museum Be a part of Celebrating Indigenous Arts & Cultures 2018 Sponsorship Opportunities 1

2 Highlights from 2017 Cultural 3 days of celebrating Indigenous Cultures in BC s Capital city 21 performances over the 3 days representing 30 BC First Nations communities and 1 Maori community 35,000 attendees over 3 days 22 artists & crafters attended Songhees Seafood and Stream Food Truck served 1,100 meals Media coverage value of $18,000 with a circulation of 1,490,000 2,500 visitors came to the AtBC booth at the There were 170,000 facebook reaches for the event through May & June Facebook page/event had more than 90,000 users from June Twitter #YYJAboriginalFest generated more than 1.8 million impressions June % of all AtBC website traffic went to the festival webpage during June AtBC website traffic increased 89% during the festival 2018 Sponsorship Opportunities 2

3 Corporate Sponsorship Program 2018 Cultural 2015 Cultural June 19, 20 & 21 Victoria, BC Our corporate Partnership Program provides the opportunity to be a visible partner in Indigenous cultural tourism, Indigenous economic and community development. Indigenous Tourism BC (ITBC) is a non-profit, Stakeholder based organization that is committed to growing a sustainable, culturally rich, Indigenous tourism industry. We provide proven and progressive leadership in Indigenous tourism development. ITBC s four strategic areas: Marketing Experience Development Partnerships & Special Projects Leadership & Organizational Excellence OUR VISION: A prosperous and respectful Indigenous cultural tourism industry sharing authentic products that exceed visitor expectations. THE ITBC MISSION: Provide training, awareness, product development and marketing to support a sustainable authentic Indigenous cultural tourism industry while contributing to cultural preservation and economic development Sponsorship Opportunities 3

4 Cultural Indigenous 2015 June 19, 20 & 21 Victoria, BC l Cu t ural Marketing and Media Gateway Initiatives s and Events Join us in our Gateway Initiatives and reach our goals: arketing and Media influence, awareness, and inspiration for Indigenous culture planted in a very M positive way for the attendees. nhancing the consumer experience providing an experience that is an advantage for the tourism E industry as a whole. artnerships and Relationships the success of the festival is dependent on the leadership and P collaboration that is committed by all our partners. apacity building and building of more cultural capital important for ITBC to contribute to our C Indigenous communities by leaving a positive footprint and a network to continue building on. ITBC Brand having a high quality festival for showcasing Indigenous culture and ITBC Highlight on the Arts and Performances Tourism Sector Our networking events and marketing initiatives provide opportunities to engage with leaders representing communities, Indigenous business, governments and industry. We provide extremely high visibility for firms interested in working with Indigenous governments, business and entrepreneurs Sponsorship Opportunities 4

5 Benefits of Sponsorship IndigenousCultural 2015 June 19, 20 & 21 Victoria, BC Cultural We are looking for partnership opportunities in the areas of joint- and cross-marketing, business development, labour market development, skills training, financing, insurance and any other initiatives allowing us to effectively support our stakeholders. Our partnership levels and the associated benefits are one way to get involved. In addition, we are keen to develop joint projects with our corporate partners. Corporate Partnership Benefits All partnerships are valid for 12 months from the day of sign-up and include: Feature branding at 2018 Indigenous Cultural (see specifics under partnership levels) Invite to ITBC opening reception VIP Invitation to all programmed events throughout the year Invitation in all media and communications activities Inclusion in website and social media promotions for the festival Inclusion in festival program Brochure display at sponsor booth during 2018 Indigenous Cultural Platinum Sponsor $10,000 plus Feature Sponsor for the Main Performers Stage Logo in newspaper ads Logo on posters, sponsor boards, and on-site signage Logo on website with link to sponsor website (year round) Verbal recognition on opening day & speaking opportunity Opportunity to involve employees as volunteers during festival Stage logo opportunity Booth Space availability Media Exposure through Marketing Campaign gold Sponsor $5,000 Logo in newspaper ads Logo on posters, sponsor boards, and on-site signage Logo on website with link to sponsor website (year round) Verbal recognition on opening day & speaking opportunity Opportunity to involve employees as volunteers during festival 2018 Sponsorship Opportunities 5

6 l Cu t ural Benefits of Sponsorship - continued Silver Sponsor $2,000 Logo on posters, sponsor boards, on-site signage Logo on website with link to sponsor website (year round) Verbal recognition on opening day Opportunity to involve employees as volunteers during festival copper Sponsor $1,000 Logo on sponsor boards prominently displayed during festival Logo on website with link to sponsor website (year round) Verbal recognition on opening day We look forward to starting the conversation with you! For more information about ITBC Corporate Sponsorship Programs please contact: Paula Amos, Director, Partnerships and Corporate Initiatives, Indigenous Tourism BC Call or paula@ 2018 Sponsorship Opportunities 6

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