2014 media kit MEDIA KIT 2014 WELCOME TO MONTREAL

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1 WELCOME TO MONTREAL OUTFRONT Media has the largest share of billboard inventory in Montreal at 40%. Combined with all of our Outdoor products in the market, we provide the best selection of opportunities to get your message in front of the right people, in the right place at the right time, always. Montreal is on an island, so including strategic locations on routes into and out of the city on key bridges like Champlain and Jacques Cartier, are critical to optimizing reach. OUTFRONT Media delivers these types of leadership locations and more. MONTREAL CMA SOURCE: COMB Summer 2014

2 MONTREAL PROFILE 375 year old Montreal is Canada s 2nd largest city and is the largest French-speaking one in North America. Located on an island created by the junction of the Ottawa and St Lawrence Rivers, Montréal offers a distinctly European vibe. It is a thriving cultural centre, comprised of 19 boroughs, with unique neighbourhoods, dotted by monuments, fabulous shopping, museums and world-class sports palaces. Montreal is renowned as the gastronomic and fashion capital of Canada and is home to a number of leading corporations. Just north of the city are the Laurentian mountains, including Mont Tremblant, and Mont Ste. Anne, that offer exceptional outdoor activities. Montreal regularly hosts national and international events and conferences, attracting a multitude of tourists with its mix of old world charm and cosmopolitan flair. MEDIA FORMATS Posters/Tri-Visions Backlights Superboards Permanents Digital MARKET FACTS CMA Population 4,036,350 Fashion capital of Canada Average Household Income $77,598 Over 6 million tourists annually Major Ethnic Groups: Spanish, Arabian, Italian, Chinese Languages: Approximately 56% speak French and English Schools: 4 Universities, 3 colleges Key Industry Sectors: Aerospace, manufacturing, information and communication technology, pharmaceuticals and multimedia /film, retail, fashion Highly educated, bilingual workforce All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafi nder/ MONTREAL CMA SOURCES: COMB Summer 2014, City of Montreal; Manifold Data Mining 2014

3 MAJOR POINTS OF INTEREST Festivals & Events Festival of Lights FrancoFolies International FestiBlues International Jazz Festival Just for Laughs Comedy Festival Colleges/Universities Concordia University Ecole Polytechnique de Montreal HEC (Hautes Études Commerciales) Tourist Attractions Atwater Market Bell Centre La Ronde Old Montréal The Mount Royal Parc Jean-Drapeau Montréal Casino Modern Art Museum Montréal Museum of Fine Arts Notre Dame Basilica La fête des Neiges de Montréal Montréal International Fireworks Competition St.Jean Baptiste Festival The Magic Lanterns McGill University U.Q.A.M. (Université du Québec à Montréal) Université de Montréal Pointe-à-Callière Museum of Archaeology Olympic Park Quays of the Old Port Space for Life (Biodôme, Botanical Garden, Insectarium, Rio Tinto Alcan Planetarium) St. Joseph's Oratory Convention Centres Palais des Congrès Shopping Carrefour Angrignon Carrefour de la Pointe Carrefour Laval Centre Eaton Centre Jacques-Cartier Centre Laval Fairview Pointe-Claire Le Boulevard Mall Champlain Norgate shopping centre Place Bourassa Place Desormeaux Sports Canadian Grand Prix Formula1 CFL s Montréal Alouettes Montréal Impact NHL s Montréal Canadiens Rogers Cup Masters Tennis Place Longueuil Place Portobello Place Versailles Place Vertu Promenades Cathedrale Quartier DIX30 Sainte-Catherine St. Saint-Laurent St. Saint-Denis St. Sherbrooke St. MONTREAL CMA

4 MONTREAL MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. Tri-Visions Our Tri-Visions are the same size as a Horizontal Poster (10 x 20 ) and do not require special production. Locations tend to be in high demand areas, with high circulation. Each face is still for 3 seconds before turning to the next face. Faces can be used individually or booked as a loop to use strategically with 3 messages. Research conducted in Canada is consistent with results from studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability by approximately 28%. Backlights Used on their own or added to a more extensive Outdoor campaign for added impact OUTFRONT Media Backlights stand out. The combination of rear illumination, vivid colour and premium locations in the busiest areas of the city and along key traffic routes, means Backlights deliver high impact messaging opportunities and dramatic creative effects. Try an opaquing technique to create a unique daytime/nighttime message. MONTREAL CMA

5 MONTREAL MEDIA Superboards More than twice the size of a Poster, and located in high traffic locations or intersections, Superboards can be used to generate huge impact on their own or in conjunction with another Outdoor product. Printed on vinyl, Superboards deliver high production quality and are reusable, so creative can be moved from one board to another to increase reach and campaign duration, or can be stored and reused for subsequent flights. Permanents Permanents are the WOW factor in Out-of-Home. Locations are so high profile that they often exceed their function as an advertising platform and become branded landmarks! Size varies depending on location but is always large and prominent. Located in high traffic areas, they are coveted and often used for long term campaigns in which an advertiser wants to dominate a critical pathway within a city or major highway. Digital An integral part of today s dynamic urban landscape, our growing nationwide digital portfolio of key locations in strategic markets, provides advertisers with a compelling platform to use the strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous designs that can change or rotate by day, time of day or even type of day. MONTREAL CMA

6 MONTREAL MAP Montreal Posters & Tri-Visions MONTREAL CMA

7 MONTREAL MAP Montreal Backlights, Superboards, Permanents & Digital MONTREAL CMA

8 MONTREAL CONTACT OUTFRONT Media Montreal 2200 avenue Bennett Montréal, Québec H1V 2T5 Telephone: (514) MONTREAL CMA

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