WELCOME TO COLLINGWOOD

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1 WELCOME TO COLLINGWOOD & AREA OUTFRONT Media is ahead of the curve in the in the Collingwood area. Our inventory of Posters allows you to target specific communities or generate broad coverage of this popular and vibrant, four season market. OUTFRONT Media can help your business grow and prosper in cottage and chalet country! COLLINGWOOD & AREA

2 COLLINGWOOD & AREA PROFILE The Town of Collingwood is situated along Georgian Bay within a 2 hour drive of Toronto. Steady growth over the past decade now ranks it as the largest population of any municipality in the area, It functions as the major commercial centre for northwest Simcoe and northeast Grey Counties, servicing an overall trade area of approximately 75,000 people. Collingwood, Owen Sound and Blue Mountain District are in the top ranked four-season destinations in Canada. The weekend and vacation populations draw heavily from the Greater Toronto Area making it a strategic choice to reach this affluent demographic. Nearby markets include; Wasaga Beach- a popular summer destination; Blue Mountain offers summer and winter recreation and nearby private ski clubs include Beaver Valley, Osler and Georgian Peaks. Tobermory/Bruce Peninsula, Sauble Beach, Southampton, and Port Elgin among other nearby towns, also attract divers, hikers, boaters and golfers. OUTFRONT Media s local market expertise and high quality OOH media touchpoints, provide many options to create innovative solutions for local and national advertisers alike. MEDIA FORMATS Posters All locations, complete with descriptions and visuals, can be viewed through OUTFRONT Media s web mapping program at /en/mediafi nder/ MARKET FACTS CMA Population 20,558 49% of population obtains postsecondary education Average Household Income $122,788 Population Growth: 11.3% ( ) Local media comparison The Collingwood Connection is a community newspaper published 1x/week and has a circulation of 11,098. In comparison, OUTFRONT Media s inventory in Collingwood has the potential to reach 255,500 people over the course of a single week. When the Owen Sound and Blue Mountain District are added, the number soars to over 4.6 million. Key Industry Sectors Tourism, health, manufacturing, financial, information services Wasaga Beach is the longest, fresh-water beach in the world and is rumoured to expand summer weekend population to 100,000 Blue Mountain Resort offers outstanding south Ontario ski slopes and daily skier capacity of 15,000 in addition to warm weather recreation activities. COLLINGWOOD & AREA SOURCES: Manifold Data Mining, Superdemographics 2014; Town of Collingwood 2014; Statistics Canada

3 MAJOR POINTS OF INTEREST Festivals & Events Collingwood Days Festival Collingwood Elvis Festival Collingwood Arts Jazz & Blues Festival Apple Harvest Festival Convention Centres Cranberry Golf Resort The Village Conference Centre at Blue Mountain Blue Mountain Springs Resort Georgian Manor Resort Colleges/Universities Georgian College Shopping Downtown Collingwood Downtown Thornbury Downtown Owen Sound Spring/Summer/Fall: Country Markets Tourist Attractions Blue Mountain Bruce Trail, Collingwood Trails, Georgian Trail Collingwood Museum Scandinave Nordic Spa Village Nottawasaga Light House Scenic Caves Micro breweries and wineries COLLINGWOOD & AREA

4 COLLINGWOOD MEDIA Posters OUTFRONT Media Posters (10 x 20 ) deliver large billboard impact with strong market coverage, providing an ideal opportunity to be both strategic and impactful. Posters standard 10-sheet printing process can be leveraged to employ cost-effective customization within the production process change just one segment of the design to target particular areas or customers. COLLINGWOOD & AREA

5 COLLINGWOOD MAP Collingwood Posters COLLINGWOOD & AREA

6 BLUE MOUNTAIN MAP Blue Mountain Posters COLLINGWOOD & AREA

7 MUSKOKA MAP Muskoka Posters COLLINGWOOD & AREA

8 COLLINGWOOD CONTACT OUTFRONT Media Collingwood 9 Shannon Court RR#2 Collingwood, ON L9Y 3Z1 Telephone: COLLINGWOOD & AREA

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