The Case of Athens The destination marketing strategy & the city break product

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Case of Athens The destination marketing strategy & the city break product"

Transcription

1 The Case of Athens The destination marketing strategy & the city break product

2 The Case of Athens The destination marketing strategy & the city break product Guilty of city product development?

3 I LOVE ATHENS

4 TURNING ATHENS INTO A LOVEBRAND

5 A CASE FOR ATHENS

6 CURRENT OVERKILL OF MESSAGES COMPETITION & STAKEHOLDERS

7 ATHENS BRAND TO STAND OUT WHAT TO CHOOSE AND WHY MULTIPLE OFFERING STRATEGIES CHANNELS OF COMMUNICATION

8 ATHENS PRODUCT Let s not kill the goose that lays the golden egg

9 PRODUCT VS STORY LET S FOCUS ON THE BRAND STORY

10 AN INSPIRING STORY AUTHENTIC & LOVABLE

11 TRUE BRAND LOVE INSPIRING VS ADVERTISING

12 DIFFERENTIATE THROUGH OUR UNIQUE IDENTITY

13 VALUE PROPOSITION

14 MOST TRAVEL PORTALS ARE TELLING THE REAL STORY OF ATHENS

15 THE CRADLE OF CIVILIZATION While the city is renowned for its laid back lifestyle, friendly locals and lively atmosphere, what Athens is really famous for is its history. Short breaks to Athens offer the chance to take in thousands of years of heritage and culture, from the majestic Parthenon to the Temple of Poseidon overlooking the sea. Athens also houses some of the world's best museums, such as the National Archaeological Museum.

16 SURROUNDED BY BEACHES The crystal sand beach or take dip in the fine blue clean waters. Athens is still so much more than all these ancient treasures. If you pick the right time of year for your Athens short break or weekend break, you can take a tram or taxi to the beach and enjoy the full benefit of mild early spring or late autumn weather to help you really relax at the end of a hectic week.

17 YEAR ROUND SUNSHINE Perfect for those seeking a bit of sun. If relaxing in the sunshine is more your thing, why not chill out in the beautiful National Gardens, catch a train to the top of Mount Lycabettus or take a day trip to one of the neighbouring beaches? With so much to see and do, a city break in Athens is the perfect choice for your 2014 break as it has something for everyone.

18 COSMOPOLITAN Cosmopolitan capital ensures there are plenty of restaurants, bars and nightclubs to keep you entertained once the sun goes down. Food-lovers will find a Athens city break the ideal choice, with tavernas and restaurants making the most of local produce to serve up delicious and distinctive Greek cuisine.

19 THE CASE OF ATHENS IS STRATEGY THE ISSUE?

20 CITY BREAK PRODUCT GROWTH STRATEGY To Expand the tourism period to maximize utilization of dormant capacity

21 CORE VALUE PROPOSITION A 2 TIER STRATEGY TO SHAPE USPs

22 1 DEVELOP THEMATIC WALKS INTEGRATING & PROMOTING DISTINCT OFFERINGS 1. The Museum route 2. Athens across the centuries 3. The Athens neighborhoods 4. Nightlife/lifestyle 5. Athens Riviera Climate Culture Nightlife Seafront Gastronomy City life

23 2 CREATE AN EVENTS BASED CITY VALUE PROPOSITION Develop a comprehensive events calendar spearheaded by 3-4 Flagship, annually repeating events, acting as a hook for visitors

24 2 FLAGSHIP EVENTS Athens Classic marathon Athens Festival Culinary week (Wine and Dine festival) Rally Acropolis

25 TARGETTED EVENTS SMALLER SCALE CALENDAR EVENTS Shopping festival Ancient theatre festival Museum week Music festival Sports tournament

26 MARKET STRATEGY Focus on markets with direct flight connectivity, with flight duration <3-4 hours Core EU markets & Middle East

27 SEGMENT STRATEGY VISITORS IN TRANSITION: EXPLORE Quick Win: Focus on visitors in transition to another destination, aiming at prolonging their stay before moving to their end destination, in order to explore key elements of the city brand or attend events

28 SEGMENT STRATEGY CITY BREAKERS: VALUE PROPOSITION Target pure City breakers based on a compelling event based value proposition

29 CITY BREAKERS: VALUE PROPOSITION Our key aim is to swiftly enhance the value proposition of the city creating thematic hooks, as well as diversify the Athens brand

30

31

32

33

34

35 and a lot more

36 ATHENS COASTLINE LEVERAGED AS A UNIQUE SELLING POINT & VALUE PROPOSITION The Athens coastline could be leveraged as a unique selling point and value proposition for the city in the mid-long term, especially once major planned and ongoing infrastructure works are concluded.

37 Discovergreece.com Athens Product Experience Offering based on existing knowledge

38 High level & quality digital content

39 Why aren t we all sharing them?

40 A CASE FOR ATHENS COLLABORATION

41 MARKETING GREECE CONTRIBUTING IN SHOWCASING & BRANDED STORY TELLING FOR ATHENS

42 SHOWCASING THROUGH PR NETWORK In close collaboration with Athens Hotels Association

43 SHOWCASING VIA DISCOVERGREECE.COM

44 A TASK FORCE FOR ATHENS

45 ESTABLISH A STEERING MECHANISM For the coordination of all City Break related activities among key stakeholders with distinct responsibilities

46 COORDINATION & PLANNING A comprehensive plan for city events with international appeal throughout the year Events that span across a variety of themes and activities (e.g. music, theatre, film, gastronomy, sports, shopping, religion, folk tradition, history) Calendar built through the addition of alternating one-off events around recurring Flagship events

47 STRATEGIC PRIORITIES GOING FORWARD SHORT MID TERM Target the utilization of dormant capacity during shoulder periods Align timing of aggressive coastline marketing and promotion ( Athens Riviera concept) Highlight among the unique selling points for Athens that it is a gateway to the Argosaronic islands and promote a City & Islands bundle Leveraging fair weather vs. other EU capitals

48 PROMOTION STRATEGY MAXIMIZING EFFECT 1. Shape distinct product propositions OR creative story telling that integrate value adding elements from the other product categories (e.g., culture, gastrotourism) 2. Launch City break specific promotional campaigns across platforms to promote product in a consistent and targeted manner 3. Integrate with overall Tourism umbrella-type campaigns

49 BUILD UPON EXISTING PROJECTS NOT REINVENTING THE WHEEL

50 BUILD UPON THE ATHENS SPOTLIGHTED FRAMEWORK (AIA) Increase awareness, familiarity, and consideration from potential visitors by showcasing the card offerings as a portfolio of potential attractions, facilities, and experiences Promote and cross-fertilize with other city break elements (e.g. information about thematic walks, events, beach trips, cruise discounts) Expand the distribution network so that cards are widely available, museums and sites, maps with thematic walk and key landmarks illustration)

51 #ATHENS. STAY CONNECTED. THANK YOU.

The Great West Way. Destination Plymouth Conference 14 November 2017

The Great West Way. Destination Plymouth Conference 14 November 2017 The Great West Way Destination Plymouth Conference 14 November 2017 Our Ambition To create one of the world s premier touring routes between London and Bristol Route assets English Icons along the route,

More information

TOURISM NOVA SCOTIA BUSINESS PLAN

TOURISM NOVA SCOTIA BUSINESS PLAN TOURISM NOVA SCOTIA BUSINESS PLAN 2017-2018 TABLE OF CONTENTS MESSAGE FROM THE CHAIR & CEO 1 MANDATE 2 PLANNING CONTEXT 2 2017-2018 KEY ACTIVITIES 3 OUTCOMES AND PERFORMANCE MEASURES 6 FINANCIAL SUMMARY

More information

Year of Adventure 2016

Year of Adventure 2016 Year of Adventure 2016 Tourism Industry Briefing Wales is where the adventure starts in 2016. Bear Grylls Background Welsh Government recently announced a series of thematic years, aimed at providing a

More information

Liberty Cyprus & Greece A PERSONAL TOUCH WORLDWIDE

Liberty Cyprus & Greece A PERSONAL TOUCH WORLDWIDE Liberty Cyprus & Greece A PERSONAL TOUCH WORLDWIDE GREECE - Ελλάδα One Thousand Destinations in One WHY CYPRUS & GREECE? WHY GREECE Ancient History with Incredible monuments Thousands of unique Islands

More information

EMPOWERING THE ENTIRE BUSINESS. RAISE YOUR PROFILE. Cologne,

EMPOWERING THE ENTIRE BUSINESS.  RAISE YOUR PROFILE. Cologne, EMPOWERING THE ENTIRE BUSINESS www.thetire-cologne.com RAISE YOUR PROFILE Cologne, 29.05. 01.06.2018 Be there at THE TIRE COLOGNE! Welcome to THE TIRE COLOGNE, the new trade fair for tire, wheel and automotive

More information

Crown Corporation Business Plans. Trade Centre Limited

Crown Corporation Business Plans. Trade Centre Limited Crown Corporation Business Plans Trade Centre Limited Contents Message from the CEO and the Chair... 5 Mandate... 7 Alignment with Government s Priorities... 7 Core Responsibilities... 9 Budget Context...

More information

a world of opportunities europe & africa development information Hilton Manchester Deansgate, UK

a world of opportunities europe & africa development information Hilton Manchester Deansgate, UK a world of opportunities europe & africa development information Hilton Manchester Deansgate, UK welcome For over 93 years, Hilton Worldwide has been a leading hospitality company in the world. From the

More information

Delivering for Edinburgh & the Lothians. How we re working to grow the visitor economy

Delivering for Edinburgh & the Lothians. How we re working to grow the visitor economy Delivering for Edinburgh & the Lothians How we re working to grow the visitor economy Introduction Edinburgh & the Lothians generates over 1.5 billion in visitor spend and supports over 44,100 jobs tourism

More information

English Heritage Partnership and Sponsorship Opportunities

English Heritage Partnership and Sponsorship Opportunities English Heritage Partnership and Sponsorship Opportunities Who we are English Heritage preserves the places where the story of England was forged and where it can be re-told. English Heritage is unique:

More information

June TEQ Marketing Strategy 2025 Executive Summary

June TEQ Marketing Strategy 2025 Executive Summary June 2017 TEQ Marketing Strategy 2025 Executive Summary Vision and The Opportunity Tourism and Events Queensland s (TEQ) Marketing Strategy 2025 provides a platform to realise the TEQ vision of inspiring

More information

Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research

Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research March 26, 2007 1 of 22 Evans - Klages Market Research, Inc. Greater Naples, Marco Island, Everglades Convention & Visitor Bureau Exploratory Research 2006 / 2007 Focus Groups March 2007 Research Program

More information

Online Marketing Strategy on Social Media- The visitgreece approach

Online Marketing Strategy on Social Media- The visitgreece approach Online Marketing Strategy on Social Media- The visitgreece approach Polina Vrachati, Head of Publications and Audiovisual Media Department, Directorate of Market Research and Advertising, Greek National

More information

Never Just Stay. Stay Inspired. CONRAD EMEA DEVELOPMENT BROCHURE. Conrad Dubai, UAE

Never Just Stay. Stay Inspired. CONRAD EMEA DEVELOPMENT BROCHURE. Conrad Dubai, UAE Never Just Stay. Stay Inspired. CONRAD EMEA DEVELOPMENT BROCHURE Conrad Dubai, UAE Conrad Istanbul Bosphorus, Turkey Brand Overview Conrad Hotels & Resorts is the destination for a new generation of luxury

More information

September 1,

September 1, September 1, 2017 12.00-21.30 f With the support of «NC JSC «Astana EXPO 2017» in the framework of «Astana Expo 2017» International Specialized Exhibition Astana Food Festival 2017 Astana Food Festival

More information

WELLINGTON EVENTS POLICY 2012

WELLINGTON EVENTS POLICY 2012 WELLINGTON EVENTS POLICY 2012 We want to maintain and develop our icon events Hertz Sevens, NZ International Arts Festival, and the Brancott Estate World of WearableArt Awards Show and to add at least

More information

THE FIRST IN SERVICE AND TIMELESS ELEGANCE. EMEA Development Information. Waldorf Astoria Shanghai on the Bund, China

THE FIRST IN SERVICE AND TIMELESS ELEGANCE. EMEA Development Information. Waldorf Astoria Shanghai on the Bund, China THE FIRST IN SERVICE AND TIMELESS ELEGANCE. EMEA Development Information Waldorf Astoria Shanghai on the Bund, China Rome Cavalieri, Waldorf Astoria Hotels & Resorts, Italy BRAND OVERVIEW What was once

More information

2018 Partnership Opportunities

2018 Partnership Opportunities Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK & Ireland product manager FAM Germany & Switzerland product manager FAM Sept April/May O ahu Maui

More information

Gunnison Valley Air Service Strategic Plan. Strategic Priority #1: Creating a Collaborative Public-Private Partnership

Gunnison Valley Air Service Strategic Plan. Strategic Priority #1: Creating a Collaborative Public-Private Partnership Gunnison Valley Air Service Strategic Plan Strategic Priorities 1. Collaborative Public-Private Partnership 2. Ensuring Stable and Sustainable Funding 3. Air Service Results for the Valley 4. Valley Marketing

More information

DEVELOPING VALLEY TOURISM ALIGNED WITH SUSTAINABILITY GOALS

DEVELOPING VALLEY TOURISM ALIGNED WITH SUSTAINABILITY GOALS DEVELOPING VALLEY TOURISM ALIGNED WITH SUSTAINABILITY GOALS Balancing visitor needs and desires with a future-minded community focus Presentation for the Sustainable Communities Collaborative, April 11,

More information

2017 Partnership Opportunities

2017 Partnership Opportunities Partnership Opportunities ACTIVITY DATE ISLANDS DESCRIPTION COST TRADE FAMILIARTIZATION TRIPS (FAMS) UK, Ireland and Scandinavia Luxury FAM May 2nd 8th Confirmed Airline partner Virgin Atlantic HTE will

More information

Strategic Plan. November, 2014

Strategic Plan. November, 2014 2015-2019 Strategic Plan November, 2014 Overview The PRHTA is the principal voice of Puerto Rico s tourism industry for over 60 years. The Puerto Rico Hotel & Tourism Association was established as a not-for-profit

More information

BEST INTERNATIONAL GROUP BORGO ALLE VIGNE DEVELOPMENT UPDATE

BEST INTERNATIONAL GROUP BORGO ALLE VIGNE DEVELOPMENT UPDATE DEVELOPMENT UPDATE OCTOBER 2016 2 YEAR ANNIVERSARY OVERVIEW: We can hardly believe that Hilton Grand Vacations Club at Borgo alle Vigne has now been officially open for 2 years. Visitor and owner stays

More information

Welcome to MEININGER Hotels - The Urban traveller s home -

Welcome to MEININGER Hotels - The Urban traveller s home - Welcome to MEININGER Hotels - The Urban traveller s home - Concept MEININGER Hotels The urban traveller s home Each of the hotels reflect the unique MEININGER concept, offering a modern and youthful design-led

More information

Visit Belfast Recruitment Communications and PR Manager (Maternity Post Fixed Term Contract)

Visit Belfast Recruitment Communications and PR Manager (Maternity Post Fixed Term Contract) 1 BELFAST visitbelfast.com +44 (0)28 9023 9026 Visit Belfast Recruitment Communications and PR Manager (Maternity Post Fixed Term Contract) 2 BELFAST visitbelfast.com +44 (0)28 9023 9026 Contents Introduction

More information

HOW TO OPERATE A PRODUCT DEVELOPMENT FAMILIARIZATION TOUR MANUAL FINAL REPORT FOR DEPARTMENT OF TOURISM & CULTURE

HOW TO OPERATE A PRODUCT DEVELOPMENT FAMILIARIZATION TOUR MANUAL FINAL REPORT FOR DEPARTMENT OF TOURISM & CULTURE HOW TO OPERATE A PRODUCT DEVELOPMENT FAMILIARIZATION TOUR MANUAL FINAL REPORT FOR DEPARTMENT OF TOURISM & CULTURE August 2008 1.0 PROJECTAPPLICANT Kluane Inc. Geordan Clark, General Manager Box 20, Burwash

More information

2017 Partnership Opportunities

2017 Partnership Opportunities Partnership Opportunities ACTIVITY DATE DESCRIPTION COST TRADESHOWS ITB, Berlin 8 th 12 th March > 185 countries exhibit through 10,000 exhibitors > 850 qualified top buyers attend > 23,000 convention

More information

THOMAS COOK Media information

THOMAS COOK Media information THOMAS COOK Media information 2014 the most established brand in the travel industry Thomas Cook about the company Thomas Cook is one of the UK s market-leading leisure and travel groups. Established in

More information

Delivering for Greater Glasgow & The Clyde Valley. How we re working to grow the visitor economy

Delivering for Greater Glasgow & The Clyde Valley. How we re working to grow the visitor economy Delivering for Greater Glasgow & The Clyde Valley How we re working to grow the visitor economy Introduction VisitScotland s work is delivered through strong partnerships. We work with local authorities,

More information

visits4u Case Studies: Historical Centre of Athens Athens, Greece

visits4u Case Studies: Historical Centre of Athens Athens, Greece visits4u Case Studies: Historical Centre of Athens Athens, Greece Historical Centre of Athens Athens, Greece Title: The Historical Centre of Athens as an Accessible Destination Description Tourism in Greece

More information

FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE

FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE FICHE DE PRÉSENTATION DE PROJET TITRE : BOURGAS REGION - FIRE DANCE, BIRDS, NATURE AND SEA PAYS : BULGARIE 1. Background Bourgas region is the most south-eastern part of Bulgaria. It is located on the

More information

A chat with Paulo Salvador, Chief Marketing Officer at Worldhotels

A chat with Paulo Salvador, Chief Marketing Officer at Worldhotels A chat with Paulo Salvador, Chief Marketing Officer at Worldhotels Worldhotels is a group of independent hotels with almost 500 hotels in its global portfolio. How do you devise a marketing mix that caters

More information

3 ways cruise line marketers can win with digital

3 ways cruise line marketers can win with digital 3 ways cruise line marketers can win with digital Author Jennifer Wesley Published Oct 2017 Topics Search, Consumer Services, Travel, Experience & Design T oday s consumers have sky-high expectations.

More information

Frankfurt am Main. The world s leading trade fair for lighting and building services technology. Inspiring tomorrow.

Frankfurt am Main. The world s leading trade fair for lighting and building services technology. Inspiring tomorrow. 18 23. 3. 2018 Frankfurt am Main The world s leading trade fair for lighting and building services technology Inspiring tomorrow. 2 Digital future meets design hotspot: Showcase your offer at Light + Building

More information

TOURISM IN WESTLAND MARCH 2012

TOURISM IN WESTLAND MARCH 2012 TOURISM IN WESTLAND MARCH 2012 Tourism in Westland The Westland District Council co-ordinated three tourism industry related meetings during February 2012. These were held in Haast, Fox Glacier and Hokitika.

More information

SYDNEY OPERA HOUSE. Artwork: Dreaming Sisters 2011 by Mary Smith. Copyright Mary Smith & Weave Arts Centre

SYDNEY OPERA HOUSE. Artwork: Dreaming Sisters 2011 by Mary Smith. Copyright Mary Smith & Weave Arts Centre SYDNEY OPERA HOUSE reconciliation action plan Artwork: Dreaming Sisters 2011 by Mary Smith. Copyright Mary Smith & Weave Arts Centre SYDNEY OPERA HOUSE reconciliation action plan CONTENTS introduction

More information

Grand Resort Lagonissi

Grand Resort Lagonissi ATHENS, GREECE 2018 THE LEADING HOTELS OF THE WORLD 1 1 Grand by name and by nature, the is nestled on the so-called Athenian Riviera, a 72-acre peninsula south of the Greek capital. The property itself

More information

Developments and Opportunities

Developments and Opportunities Investing in Tourism: Developments and Opportunities Yannis Pyrgiotis General Secretary, Cultural and Tourism Infrastructure Ministry Capitallink New York City, November 2010 Greek Tourism in numbers Among

More information

The 1st Asian tradeshow dedicated to the nightlife and entertainment industry MAY 18-20, 2016 THE VENETIAN MACAO MONACO

The 1st Asian tradeshow dedicated to the nightlife and entertainment industry MAY 18-20, 2016 THE VENETIAN MACAO MONACO Pre-register for FREE Admission The 1st Asian tradeshow dedicated to the nightlife and entertainment industry MAY 18-20, 2016 THE VENETIAN MACAO Organizers: MONACO www.macauinternationalclubbingshow.com

More information

SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM

SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM SUSTAINABLE TOURISM A DEVELOPMENT PLAN FOR EASTBOURNE. PRESENTED BY DEAN PUTLAND & DANIEL WHEATLEY. FROM RATTON SCHOOL IN THE UNITED KINGDOM Eastbourne is found on the south coast of the UK, and is about

More information

Go further with straightforward franchising

Go further with straightforward franchising Go further with straightforward franchising With friendly service and a passion for unique, local flair, Red Lion Hotels delivers the amenities business and leisure travelers appreciate from a full-service

More information

WELCOME TO SOMETHING NEW. WELCOME TO RED

WELCOME TO SOMETHING NEW. WELCOME TO RED WELCOME TO SOMETHING NEW. WELCOME TO RED Radisson RED is a new hotel philosophy where lifestyle is the inspiration. Its design is bold, alive and inspirational. It connects with an ageless mindset and

More information

Destination Marketing, Management and Events Plan 2015 to 2018

Destination Marketing, Management and Events Plan 2015 to 2018 Destination Marketing, Management and Events Plan 2015 to 2018 Ipswich.qld.gov.au AdvanceIpswich.com.au Executive Summary With a clear market positioning and an achievable set of action items, it is possible

More information

Tourism New Zealand. Statement of Performance Expectations 2015/2016

Tourism New Zealand. Statement of Performance Expectations 2015/2016 Tourism New Zealand Statement of Performance Expectations 2015/2016 Presented to the House of Representatives Pursuant to Section 149 of the Crown Entities Act 2004 1 2 Contents Purpose of this document...5

More information

Australia s Nature Coast

Australia s Nature Coast Australia s Nature Coast Background A partnership between Fraser Coast Opportunities and Sunshine Coast Destination Ltd has been created to develop and promote the region as one unified, world class ecotourism

More information

The 1 ST GCC-KOREA Trade & Investment Forum

The 1 ST GCC-KOREA Trade & Investment Forum The 1 ST GCC-KOREA Trade & Investment Forum June 10, 2013 COEX, Seoul, South Korea KITA- FGCCC Korea International Trade Association Federation of GCC Chambers Welcome to the 1st GCC-KOREA Trade & Investment

More information

Athens, the capital of Greece

Athens, the capital of Greece Ancient Greece Where is Greece? In Europe Athens, the capital of Greece What does our government in the United States have in common with ancient Greece? 1. democracy: the people vote for leaders 2. architecture:

More information

Setting the Standard in Extended Stay. Latin America & Caribbean Development Information. Homewood Suites by Hilton Dallas-Frisco, TX

Setting the Standard in Extended Stay. Latin America & Caribbean Development Information. Homewood Suites by Hilton Dallas-Frisco, TX Setting the Standard in Extended Stay Latin America & Caribbean Development Information Homewood Suites by Hilton Dallas-Frisco, TX Homewood Suites by Hilton Port St. Lucie-Tradition, FL Brand Overview

More information

IAMI EUROPE 20th ANNUAL CONFERENCE. GLYFADA - ATHENS, GREECE OCTOBER 15th 17th, 2017

IAMI EUROPE 20th ANNUAL CONFERENCE. GLYFADA - ATHENS, GREECE OCTOBER 15th 17th, 2017 IAMI EUROPE 20th ANNUAL CONFERENCE GLYFADA - ATHENS, GREECE OCTOBER 15th 17th, 2017 Dear Members, future members and friends of IAMI, Our Chairman along with the steering committee would like to invite

More information

Tourism New Zealand. Statement of Intent

Tourism New Zealand. Statement of Intent Tourism New Zealand Statement of Intent 2013-2016 Presented to the House of Representatives Pursuant to Section 149 of the Crown Entities Act 2004 1 2 Table of Contents Foreword from the Chair of Tourism

More information

BUENOS AIRES CITY TOURISM PERFORMANCE. Juan Carlos Belloso 26 September 2017, Buenos Aires

BUENOS AIRES CITY TOURISM PERFORMANCE. Juan Carlos Belloso 26 September 2017, Buenos Aires BUENOS AIRES CITY TOURISM PERFORMANCE Juan Carlos Belloso 26 September 2017, Buenos Aires Content 1. Buenos Aires Tourism Trends 2. City Tourism Performance Research 3. Key Performance Areas selected 4.

More information

the global leader in hospitality United States of America Development Information Hilton New York, NY

the global leader in hospitality United States of America Development Information Hilton New York, NY the global leader in hospitality United States of America Development Information Hilton New York, NY HILTON Los Cabos Beach & Golf Resort, mexico Brand overview One of the most recognized names in the

More information

BALAI KARTINI EXHIBITION & CONVENTION CENTER, JAKARTA

BALAI KARTINI EXHIBITION & CONVENTION CENTER, JAKARTA DESTINATION EUROPE BALAI KARTINI EXHIBITION & CONVENTION CENTER, JAKARTA 9-10 APRIL 2016 DEAR PROSPECTIVE EXHIBITORS, DESTINATION EUROPE 2016, the European Travel and Culture Fair in Indonesia, will be

More information

2018 Media Kit. Southern Traveler inspires members to experience and explore their region and beyond.

2018 Media Kit. Southern Traveler inspires members to experience and explore their region and beyond. Southern Traveler inspires members to experience and explore their region and beyond. Image Credit: Fotolia As North America s largest motoring and leisure travel organization, AAA provides more than 57

More information

Tourism Development of the RA Vision Strategy Action plan 2017

Tourism Development of the RA Vision Strategy Action plan 2017 Tourism Development of the RA Vision Strategy Action plan 2017 State Committee for Tourism of the Ministry of Economic Development and Investment of Armenia AGENDA Statistics State policy goals, objectives

More information

The Beach Tour of Peloponnese

The Beach Tour of Peloponnese The Beach Tour of Peloponnese LOCATION: Peloponnese, Greece DEPARTURES: 2017, from April- October DURATION: 12 days PRICE: Low season (Apr-May-Jun-Sept-Oct) 760 p.p. High season (July-August) - 890p.p

More information

Scotland Sustainable Tourism

Scotland Sustainable Tourism Scotland Sustainable Tourism George Hogg Scottish Natural Heritage george.hogg@snh.gov.uk Scotland : Sweden : Norway Scotland Sweden Norway Size km 2 80,077 447,435 385,178 Coastline (incl islands) - km

More information

INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions

INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions INSPIRATION REDISCOVERED Meetings, Incentives, Conferences & Exhibitions 2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Le Méridien and its logos are the trademarks of Starwood Hotels

More information

GREECE REPOSITIONED AND REBRANDED

GREECE REPOSITIONED AND REBRANDED BRAND GREECE GREECE REPOSITIONED AND REBRANDED by Panos Livadas General Secretary of Information Gifted by nature with a remarkable landscape and by man with an outstanding ancient civilization that is

More information

Tourism Mount Gambier Strategy. Changing the Tourism Culture

Tourism Mount Gambier Strategy. Changing the Tourism Culture Tourism Mount Gambier Strategy Changing the Tourism Culture OUR VISION Mount Gambier be recognised as a world renowned destination. Delivering a top class visitor experience that ensures sustainable growth

More information

NOMINATION FORM Bournemouth and Poole Tourism Awards

NOMINATION FORM Bournemouth and Poole Tourism Awards NOMINATION FORM 2018 Bournemouth and Poole Tourism Awards Please see below for category information. Your Name Your Email Address Nominee s name Nominee s Business Name and Address Nominee s Telephone

More information

Ken Hughey Department of Environmental Management May 2011

Ken Hughey Department of Environmental Management May 2011 LINCOLN UNIVERSITY Preserving natural asset values while also promoting tourism potential an exploration of issues in New Zealand and China (Invited keynote address to: International Symposium on Balanced

More information

Kalimera... NEWSLETTER July 2017

Kalimera... NEWSLETTER July 2017 NEWSLETTER July 2017 Atlantica Bay Hotel Atlantica Bay is the newest member of the Cyprus Breakfast programme. The programme has successfully been implemented at Atlantica Bay because an enthusiastic management

More information

Plot of sq.m. at the beach Orkos of Kea (Tzia) in Cyclades GENERAL INFORMATION ON THE PLOT

Plot of sq.m. at the beach Orkos of Kea (Tzia) in Cyclades GENERAL INFORMATION ON THE PLOT Plot of 165.000 sq.m. at the beach Orkos of Kea (Tzia) in Cyclades GENERAL INFORMATION ON THE PLOT Kea 2009 Plot of 165.000 sq.m., ideal for investment in Cyclades Cyclades and Crete are "champions in

More information

Community Development and Tourism Recovery. M.I.M. Rafeek Secretary Ministry of Tourism & Sports SRI LANKA

Community Development and Tourism Recovery. M.I.M. Rafeek Secretary Ministry of Tourism & Sports SRI LANKA Community Development and Tourism Recovery M.I.M. Rafeek Secretary Ministry of Tourism & Sports SRI LANKA Sri Lanka Tourism at a Glance Historically renown landmark in global travel map Significant geographical

More information

TASMANIAN GOVERNMENT EVENTS STRATEGY

TASMANIAN GOVERNMENT EVENTS STRATEGY TASMANIAN GOVERNMENT EVENTS STRATEGY 2015 2020 sustainable boutique spring engagement sponsors social visitors fun support winter summer business volunteers conference community balanced hospitality jobs

More information

WINTER TIME IDEAS TO EVENTAIN LET US EVENTAIN YOU

WINTER TIME IDEAS TO EVENTAIN LET US EVENTAIN YOU WINTER TIME IDEAS TO EVENTAIN WINTER TIME Picturesque landscapes, undiscovered snow worlds, state-of-the-art infrastructure and true hospitality. The Tyrolean Alps provide everything you need for a unique

More information

# 1 in ease-of-use. Guest Service Interconnectivity. Made by hoteliers, for hoteliers.

# 1 in ease-of-use. Guest Service Interconnectivity. Made by hoteliers, for hoteliers. 1.415.992.3999 - The voice of the hotel # 1 in ease-of-use. Guest Service Interconnectivity. Made by hoteliers, for hoteliers. An intuitive guest service management software for hotels. Table of Content

More information

2018 Media Kit. Midwest Traveler inspires members to experience and explore their region and beyond.

2018 Media Kit. Midwest Traveler inspires members to experience and explore their region and beyond. Midwest Traveler inspires members to experience and explore their region and beyond. Image Credit: istock Photo As North America s largest motoring and leisure travel organization, AAA provides more than

More information

LEEDS CONFERENCING FACTS

LEEDS CONFERENCING FACTS www.conference-leeds.com LEEDS CONFERENCING FACTS With a number of exciting venues working in partnership, including three major universities, the award winning first direct arena and the world renowned

More information

Department of Tourism and Cultural Affairs Overview December 10, 2014

Department of Tourism and Cultural Affairs Overview December 10, 2014 Department of Tourism and Cultural Affairs Overview December 10, 2014 Department of Tourism and Cultural Affairs Department of Tourism and Cultural Affairs Department of Tourism and Cultural Affairs Established

More information

The white sandy headland of Gregolimano, on the island of Evia, juts out defiantly into the blue waters of the Aegean, across from the mountains.

The white sandy headland of Gregolimano, on the island of Evia, juts out defiantly into the blue waters of the Aegean, across from the mountains. Gregolimano The white sandy headland of Gregolimano, on the island of Evia, juts out defiantly into the blue waters of the Aegean, across from the mountains. The traditional Greek blue and white are enhanced

More information

Royal Borough of Greenwich Destination Management Company CIC. Partnership Brochure

Royal Borough of Greenwich Destination Management Company CIC. Partnership Brochure Royal Borough of Greenwich Destination Management Company CIC Partnership Brochure Visit Greenwich is a private sector led destination management company with the aim of growing the visitor economy and

More information

Experience a taste of Australia with our Study Tour Program

Experience a taste of Australia with our Study Tour Program GOLD COAST - QUEENSLAND - AUSTRALIA Experience a taste of Australia with our Study Tour Program INVESTING IN IMAGINATIONS Your Study Tour Destination Awaits! Why Choose Imagine Education? Welcome to the

More information

India. Market Conditions Source: Tradingeconomics.com, MOSPI. Airlift

India. Market Conditions Source: Tradingeconomics.com, MOSPI. Airlift India MARKET BLUEPRINT Italy Trade Flow Chart Market Conditions 9 8 7 6 5 4 INDIA GDP ANNUAL GROWTH RATE Percent Change in Gross Domestic Product 6.5 6 5.1 4.5 4.6 4.4 GDP Annual Growth Rate in India is

More information

BALKAN SPA SUMMIT. Spa, Wellness, Thalasso, Thermal & Health Tourism Expo & Conference Of The Balkan Countries

BALKAN SPA SUMMIT. Spa, Wellness, Thalasso, Thermal & Health Tourism Expo & Conference Of The Balkan Countries BALKAN SPA SUMMIT Spa, Wellness, Thalasso, Thermal & Health Tourism Expo & Conference Of The Balkan Countries Vladan Veskovic, Serbian Spas Association, Secretary General member of the Balkan Spa Summit

More information

Nature Based Tourism in Australia Manifesto

Nature Based Tourism in Australia Manifesto Nature Based Tourism in Australia Manifesto COVER NOTE This draft Manifesto has been crafted through consultation with State and Federal Governments; tourism and parks agencies; the investment community;

More information

Vivere Italiano: Creative - Authentic - Unique

Vivere Italiano: Creative - Authentic - Unique Vivere Italiano: Creative - Authentic - Unique 6-10 October 2018 Alli embodies the essence of Italy: focusing on lifestyle and luxury ranging from tourism hospitality to bespoke craftsmanship. The Hotel

More information

Key Facts: Our Sicily Tours

Key Facts: Our Sicily Tours Key Facts: Our Sicily Tours WHY CHOOSE SICILY? Sicily is an inexhaustible source of surprises and never fails to fascinate everyone who visits her. Sicily is the largest Italian region, a little continent

More information

UK Market Report. Visit Finland Marketing Representative. Riitta Balza October

UK Market Report. Visit Finland Marketing Representative. Riitta Balza October UK Market Report Visit Finland Marketing Representative Riitta Balza October 2016 27.10.2016 Contents 1. Analysis of summer season 2016 2. Prospects for winter season 2016-2017 3. Other important factors

More information

COLOGNE, INTERNATIONAL TRADE FAIR FOR AMENITY AREAS, SPORTS AND POOL FACILITIES.

COLOGNE, INTERNATIONAL TRADE FAIR FOR AMENITY AREAS, SPORTS AND POOL FACILITIES. www.fsb-cologne.com Photo of Beijing Stadium: Arup, Chris Dite AMENITY AREAS. SPORTS. POOL FACILITIES. COLOGNE, 07-0..207 INTERNATIONAL TRADE FAIR FOR AMENITY AREAS, SPORTS AND POOL FACILITIES LOOKING

More information

Main Office Branding. Success Story: F&M Bank - Main Office Branding. 15 offices in 5 Tennessee Counties. Total Assets: $624,327,000 as of 12/31/07

Main Office Branding. Success Story: F&M Bank - Main Office Branding. 15 offices in 5 Tennessee Counties. Total Assets: $624,327,000 as of 12/31/07 Success Story: Main Office Branding F&M Bank - Main Office Branding Headquarters: Offices: Clarksville, Tennessee 15 offices in 5 Tennessee Counties Total Assets: $624,327,000 as of 12/31/07 CD Components:

More information

Peloponnese Multi-Activity Holidays

Peloponnese Multi-Activity Holidays Peloponnese Multi-Activity Holidays COUNTRY: Greece LOCATION: Peloponnese, Nafplio Tripoli- Kalamata DEPARTURES: 2018, every Saturday from April-October DURATION: 8 days PRICE: 860p.p. excluding flights,

More information

Destination NSW Update. 13 March 2017

Destination NSW Update. 13 March 2017 Destination NSW Update 13 March 2017 The NSW Visitor Economy 2 The NSW Visitor Economy In Australia, New South Wales is: #1 for Visitors #1 for Visitor Nights #1 for Visitor Expenditure NSW welcomes more

More information

Strategic Plan. Regional Opportunity. Strong For Generations

Strategic Plan. Regional Opportunity. Strong For Generations 2017-2018 Strategic Plan Regional Opportunity Strong For Generations Greater Whitsunday Alliance Greater Whitsunday Alliance is an independent regional economic development body that is an advocate for

More information

MARKETING & CREATIVE SERVICES/ PRODUCT DEVELOPMENT PROGRAM OF WORK

MARKETING & CREATIVE SERVICES/ PRODUCT DEVELOPMENT PROGRAM OF WORK MARKETING & CREATIVE SERVICES/ PRODUCT DEVELOPMENT PROGRAM OF WORK 2017 2018 FAMILY FUN GUIDE 2017/2018 GREATER MIAMI & THE BEACHES VACATION PLANNER GREATER MIAMI & THE BEACHES POCKET GUIDE GREATER MIAMI

More information

The ALBA. Experience

The ALBA. Experience The ALBA unusual Summer Learning Experience Learning Experience Five lectures from top ALBA faculty including ALBA Dean Visit to a collaborative workspace and interact with Greek start-ups. Visit to a

More information

THE SUNSHINE COAST FALCONS

THE SUNSHINE COAST FALCONS THE SUNSHINE COAST FALCONS The Sunshine Coast (SC) Falcons are the Sunshine Coast s premier sporting team and brand and are based at the multi-million dollar Sunshine Coast Stadium facility at Kawana.

More information

TUI GROUP INVESTOR PRESENTATION

TUI GROUP INVESTOR PRESENTATION TUI GROUP INVESTOR PRESENTATION German Investment Conference UniCredit / Kepler Munich, 26-27 September 2012 Future-related statements This presentation contains a number of statements related to the future

More information

DRAFT. Master Plan RESPONSIBLY GROWING to support our region. Summary

DRAFT. Master Plan RESPONSIBLY GROWING to support our region. Summary Master Plan GROWING 2017-2037 RESPONSIBLY to support our region Summary DRAFT 2 1 Introduction Over the next three decades, Southern Ontario is set to experience significant growth its population will

More information

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts

CONSUMER PROFILE NEW ZEALAND SUMMARY. Traveller Behaviour. Traveller Profile. Perceptions of Australia. TripAdvisor Facts CONSUMER PROFILE NEW ZEALAND SUMMARY Traveller Profile Motivations for travel New Zealand travellers choose a destination based on rich history and heritage, friendly and open citizens, good food and wine

More information

Tourism Development Plan for Scotland Questionnaire

Tourism Development Plan for Scotland Questionnaire Draft National Tourism Development Plan Public Consultation 2013 Tourism Development Plan for Scotland Questionnaire We would like your views on this Plan and, in particular, your comments on opportunities

More information

Coastal and maritime tourism in the frame of the European Blue Growth strategies

Coastal and maritime tourism in the frame of the European Blue Growth strategies IATE - 6th EDITION ROUND TABLE BLUE GROWTH AND TOURISM Rimini, June 23, 2017 Coastal and maritime tourism in the frame of the European Blue Growth strategies Fabio Fava IT Representative: i) Horizon2020

More information

Marketplace. Signature is flexible to economy and midscale branding and has the ability to adapt to each property s unique asset and marketplace.

Marketplace. Signature is flexible to economy and midscale branding and has the ability to adapt to each property s unique asset and marketplace. Marketplace Signature is a cheap chic hotel brand ideally suited for conversion in primary and secondary markets, competing with economy and midscale brands. Through high impact and low cost exterior improvements

More information

El Mercado Zona Cultural San Antonio

El Mercado Zona Cultural San Antonio El Mercado Zona Cultural San Antonio Today s Conversation Context Vision for Zona Cultural Revitalization Plan Opportunities Organization Next Steps 2015 Centro Inc. All rights reserved. - 2 - Context

More information

MICE TOURISM IN VIETNAM. Trang Q. Nguyen Vietnam National Administration of Tourism Hangzhou, October 2012

MICE TOURISM IN VIETNAM. Trang Q. Nguyen Vietnam National Administration of Tourism Hangzhou, October 2012 MICE TOURISM IN VIETNAM Trang Q. Nguyen Vietnam National Administration of Tourism Hangzhou, October 2012 Potentials for MICE tourism development in Vietnam Be one of the ASEAN s fastest growing economies.

More information

Coney Island. An Industry Look At Coney Island Redevelopment

Coney Island. An Industry Look At Coney Island Redevelopment Coney Island An Industry Look At Coney Island Redevelopment Coney Island Dan Aylward 38 years in the industry Coney Island of the West Kings Island Riverside Boblo Island Old Tucson Studios Silverwood

More information

A new level of luxury.

A new level of luxury. A new level of luxury. HOTEL LOBBY the height of ambition HOTEL EXTERIOR A new icon of luxury in Dubai Dubai is a cosmopolitan city built on irrepressible ambition and unsurpassed luxury. Home to the world

More information

Brochures Maps and Videos

Brochures Maps and Videos Brochures Maps and Videos Belém map (Lisbon) - accessible tourist itinerary Devotion and Religious Festivities Devotion and Religious Festivities explores Fátima, revered as a holy place of religious devotion

More information

GERMANY Steffi Ahlers

GERMANY Steffi Ahlers GERMANY Steffi Ahlers TITLE AND CONTENT OPTION 2 Welcome to Germany *Proposed FY 2012 German, Austrian and Swiss Facts Population Germany: 82.2 million Austria: 8.5 million Switzerland: 8.1 million Largest

More information

Your next hotel development opportunity

Your next hotel development opportunity Your next hotel development opportunity Welcome Leading global hotel company By remaining flexible, strategic, and focused on our brands consumer alliances, InterContinental Hotels Group (IHG ) has grown

More information