2018 Ocean City Jazz Festival Overview & Sponsorship Opportunities

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1 Jazz with a Higher Purpose 2018 Ocean City Jazz Festival Overview & Sponsorship Opportunities

2 Dear Potential Sponsors, We are excited to extend an invitation to you to be a part of the 9th Annual Ocean City Jazz Festival. This two-day festival is a celebration of jazz and local African American history. It is a fun time on the beach, and a way to increase awareness of the historic Ocean City community which was founded in Ocean City is a designated Onslow Country Tourism historical site and is the first African American coastal community in the state. The festival is an example of inclusion and tolerance, and a way to raise funds to help preserve historical sites in this unique community. When you partner with the festival, 100% of your sponsorship goes to support the vision of the Ocean City Jazz Festival, to include Preservation of the historic Ocean City Community, Promotion of the history of Ocean City community and it significance to the state Foster music education by underwriting jazz workshops, and mentoring programs with master musicians for local students Underwriting of festival costs including performances by local and national musicians To achieve our goal the Ocean City Jazz festival, as a charitable cause will accept donations, welcome volunteers and raise funds from individuals, businesses, and organizations, in order to support our mission. There will be silent auctions, vendors, the gold standard in jazz musicians, and upscale amenities in a beautiful beach setting. We are centrally located on Topsail Island, and have a highly visible street presence, and strong traffic count. This provides an excellent opportunity for ad views paired with an outstanding social cause. We invite you to consider supporting the mission, and programs of the Ocean City Jazz Festival. Ads and sponsorship opportunities are now available, and we welcome in-kind and tailored support. We look forward to discussing sponsorship opportunities with you soon and thank you in advance for your consideration and support. Kenneth Chestnut, Sr. President, Ocean City Beach Citizens Council

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4 Our Story The Ocean City Community founded in 1949, was the only place African Americans could purchase coastal property in North Carolina, 15 years before the Civil Right Act. In 2009, to celebrate its 60th anniversary, a Fayetteville, NC jazz saxophonist and his accompanists were invited to provide entertainment on the porch of the Community Center. It was enjoyed by all in attendance, bringing in surrounding visitors to Topsail Island, NC and thus, the annual Ocean City Jazz Festival was launched as a vehicle to promote the history of the Ocean City Community. Ocean City has been designated as a historical site on the Jacksonville-Onslow County African American Trail and provides a wonderful 2-day venue for jazz lovers of all ages. The Festival has grown annually in attendance and features nationally recognized jazz artists making it a perfect venue and destination for the summer.

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6 Our Mission To promote and preserve the history and expand the knowledge of the Ocean City Community in North Carolina, preserve the historical site, support tourism through financial support of the diversity that Jazz inspires.

7 Our Vision Increase interest in the genre of Jazz through performance and education in partnership with the municipalities of Topsail Island, NC, surrounding counties and state educational entities/agencies.

8 DEMOGRAPHICS Total Economic Impact: $590,000 Total Attendance: 2,000 Festival Attendance 22% first time visitors 44% attended between 1-5 years 34% attended between 6-10 years Ethnicity 57% Black or African American 35% White or Caucasian 5% Hispanic or Latino 1% Other 1% Asian/Pacific Islander 1% Native American or American Indian Sex 55% female 45% male Age 10% % % % % 65+ Household Income 35% Income Greater Than $100,000 60% Income greater than $50,000 4% - $250, % - $150,000 - $249,000 20% - $100,000 - $149,000 31% - $75,000 - $99,000 29% - $50,000 - $74,000 3% - $25,000 - $49,000 2% - Under $25,000 Education 77% College Graduates 34% Post Graduate 43% College Graduate 18% Completed Some College 4% High School Graduate <1% Completed Some School Household Structure 26% Single, no children 16% Single, with children 18% Couple, with children 40% Couple, no children Residence 62% Own their residence 38% Rent their residence

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10 2018 Ocean City Jazz Festival Sponsorship Packages You are invited to be a sponsor for the 9th Annual Ocean City Jazz Festival, Saturday July & Sunday July In the Historic Ocean City Community at North Topsail Beach, NC. The Ocean City Community was established in 1949 as the first coastal community in which African Americans could purchase land in NC and is a beacon for inclusion and tolerance. Revenue from the festival is used to maintain and restore the historical buildings (including Wade Chestnut Chapel), promote the history and preserve the culture and legacy of the community. We can find the right opportunity for you The Ocean City Jazz Festival is the product of the not for profit to be a part of this great jazz festival. organization, the Ocean City Beach Citizens Council. TITLE SPONSOR - $20,000 Let us work with you to tailor a sponsorship package that is the right fit for you! SPONSORSHIP PACKAGES MAIN STAGE $10,000 DIAMOND $5,000 GOLD $2,500 SILVER $1,000 BRONZE $500 TV, Radio and Print Print Only Banner On Site - Sponsor Provided Full Banner Full Banner ½ Banner ½ Banner ½ Banner Banner Interior Tent - Sponsor Provided Full Banner Full Banner Full Banner Full Page Full Page Full Page Full Page Half Page Quarter Page Speaking Opportunity at Festival Logo on Seat Cushions Logo on Step and Repeat Logo on Swag Bag Logo on Social Media Websites Logo on Festival Website Material In Swag Bag Allocated 10x10 Vending Space Live Stage Mentions Plus Additional Benefits Exclusive Logo Advertising with Festival Promotions Advertisement in Program Sponsor Provided Onsite Yard Signs PLATINUM $3,500

11 Marketing Campaign Our 10-week comprehensive marketing campaign combines a mix of traditional advertising with social media, digital and outdoor marketing. The marketing campaign is estimated to GARNER OVER 5,109,800 IMPRESSIONS. Print Circulation: 1.1 Million Raleigh News and Observer Jacksonville Daily News Wilmington Star Fayetteville Observer Topsail Advertiser Wilmington Journal Our State Magazine Coastal Magazine JazzTimes Digital Circulation: 5.8 Million WRAL.com Pandora Radio Impressions: 16,093 WNCU WSHA WCOM Penguin Outdoor Impressions: 41,256 Fairway Billboards Street Banners TV Impressions: 1.5 Million Spectrum UNC-TV

12 Summary Now is our 9th year, the annual Ocean City Jazz Festival is a highlight of the North Carolina summer arts calendar. In addition to reaching a large and key demographic, your company should consider sponsoring the Ocean City Jazz because: Sponsoring OC Jazz events will help you build market share, enhance your brand and reach new customers The Jazz Festival will help you get your message across in engaging ways Employees want to live and work in a vibrant community Jazz fosters a creative environment, which is among the top applied skills sought by employers Jazz creates an environment that blends backgrounds, ethnicities and cultures Sponsoring the arts is an effective way to demonstrate community and employee appreciation Please contact us to learn about how your business can become a sponsor of the Ocean City Jazz Festival! Ocean City Jazz Festival P.O. Box 1207 Sneads Ferry, North Carolina Craig Torrey, Sponsorship Chair oceancityjazzfest.com

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