JCDecaux Metro Stations

Transcription

1 Transit & Transport

2 JCDecaux Metro Stations Network Type Duration Spot Length Coverage Units Net Media Cost index 100 ( ) Taxes ( ) Tech. Cost ( ) Metro Digital DOOH 1 week 6 sec. 17 Metro Stations Metro Vertical 2 m² OOH 1 week 55 Metro Stations Metro Vertical 2 m² OOH 1 week 55 Metro Stations Metro Horizontal 2 m² OOH 2 weeks Insert Proximetro OOH 1 week 65 Metro Stations Inside Banners Metro OOH 4 weeks NA Net rates, no agency commission applicable Metro Digital: 16,7% Share Of Voice flexible planning is possible (screens, duration, spot length, frequency, SOV) Week Index Week Index Week Index Week Index Week Index Out-Of-Home Touchpoints

3 Publifer Train Stations Network Type Duration Spot Length Coverage Units Gross Media Cost basis 100 ( ) Taxes ( ) Digital National Network DOOH 1 week 6 sec. 23 Train Stations Digital High Speed Train DOOH 4 weeks 6 sec. 2 Train Stations Digital Landscape DOOH 4 weeks 6 sec. 4 Train Stations BeStation 2 m² OOH 1 week 50 Train Stations National LBL 2 m² OOH 2 weeks 50 Train Stations to m² Vertical IC OOH 4 weeks m² Vertical IR OOH 4 weeks m² Vertical Local OOH 4 weeks 1 50 Standard Banner Cube OOH 2 weeks One of top 5 Stations " LCD Cube DOOH 2 weeks One of top 5 Stations Full LCD Cube DOOH 2 weeks One of top 5 Stations Full LCD Video Wall DOOH 2 weeks One of top 5 Stations Full LCD Video Wall XL DOOH 2 weeks One of top 5 Stations Gross rates, agency commission applicable DNN: 20% Share Of Voice DHST and DL: 10% Share Of Voice DNN, DHST, DL: flexible planning is possible (screens, duration, spot length, frequency, SOV) Top 5 Train Stations: Antwerp-Central, Brussels-South, Brussels-Central, Ghent-St-Pieters, Liège Guillemins Transit and Transport 47

4 JCDecaux Brussels Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Exterior Cheminey Giant Banner Departure Exterior Diamond Giant Sticker Departure Exterior Take Off Giant Banner Departure Exterior Giant Expo Giant Banner Arrival Exterior Highway 4 Light Box Departure Exterior Highway 8 Light Box Arrival Exterior Vertical Light Box Departure Check-In Giant Chack-In Light Box Departure Check-In Impact Departure Light Box Departure Check-In Impact Departures Duo Light Box Departure Check-In Giant Impact Departure Light Box Departure Connector Connector Departures Light Box Departure Connector Security Domination Light Box Departure Pier B Gateway Pier B Light Box Departure Connector Shop & Fly Light Box Departure Connector Duty Free Access Light Box Departure Connector Connector Panorama Light Box Arr & Dep Connector Topaze Arrival Light Box Arrivals Connector Connector Arrival 1 Light Box Arrivals Connector Arrival Lift Wrap Giant Sticker Arrivals Connector Connector Arrival 2 Light Box Arrivals Connector Arrival Traveling Tunnel Light Box Arrivals Connector Branding Wall Light Box + Stickers Arrivals TBC Topaze Stickers Colonne Stickers Departure TBC Pier A VIP Light Box Light Box Departure Pier A Domination Package Light Box Arr & Dep Pier A Giant Wall Wraps Wall Wrap Arr & Dep Pier B Stop & Go Pier B Light Box Departure Pier B Horizon Light Box Departure Pier B Panoramic 1 Light Box Departure Pier B Panoramic 2 Light Box Departure Impact Arrivals A Light Box Arrivals Impact Arrivals B Light Box Arrivals Panorama Arrival Light Box Arrivals Welcome Lightbox Light Box Arrivals Out-Of-Home Touchpoints

5 JCDecaux Brussels Airport (continued) Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size Pier B Full Boarding Stickers Wall Sticker Departures m² All Zones Trolleys Full Stickering Arr & Dep Check-In Podium Check-In Exhibition Stand Arr & Dep NA Pier A Podium 1 Exhibition Stand Arr & Dep NA Pier A Podium 2 Exhibition Stand Arr & Dep NA Pier A Podium 3 Exhibition Stand Arr & Dep NA Pier A Podium 4 Exhibition Stand Arr & Dep NA Podium 1 Exhibition Stand Arrivals NA TBC Podium 2 Exhibition Stand Arrivals NA TBC All Departures Digital Network ivision LCD UHD Departures 28 On demand m² All Arrivals Digital Network ivision LCD UHD Arrivals 17 On demand m² Arr. & Dep. Digital Network ivision LCD UHD Arr & Dep 45 On demand m² Lounges Business Digital Net. ivision LCD UHD Departures 15 On demand m² Check-In DigitWall+ LED Screen Departures m² Connector DigiTrio 3 TV Walls Departures m² Connector Gateway Led LED Screen Departures m² Connector Digital cube LED CUBIC Arr & Dep m² Pier A Flying Digital LED Screen Departures m² Pier A Flying Digital LED Screen Arrivals m² Pier A Flying Digital LED Screen Arr & Dep m² Connector Welcome LED LED Screen Departures m² Digital Avenue ivision LCD UHD Arrivals " Check-In Digital Zone 1 ivision LCD UHD Departures " Pier A Digital Zone 3 ivision LCD UHD Departures " Pier B Digital Zone 4 ivision LCD UHD Departures " Pier B Digital Zone 5 GOL ivision LCD UHD Departures " Pier A Digital Zone 6 ivision LCD UHD Arrivals " Connector Digital Zone 7 ivision LCD UHD Arrivals " Topaze Digital Zone 8 ivision LCD UHD Departures " Topaze Digital Zone 9 ivision LCD UHD Arrivals " Pier B Digital Zone 10 ivision LCD UHD Arrivals " Digital Zone 11 ivision LCD UHD Arrivals " Pier A Digital Zone 12 VIP ivision LCD UHD Departures " Transit and Transport 49

6 JCDecaux Brussels South Airport Area Product Type Audience Units Net media/year ( ) Net media/month ( ) Net production ( ) Size m² Check-in Mega Posters Light Box Dep. & Arr Check-in Public Hall Domination Light Box Dep. & Arr Check-in Check-in Wraps Wrap Departures Security Security Check #1 Light Box Departures Security Security Check #2 Light Box Departures Security Security Domination Light Box Departures Departures Passport Control Inter. Light Box Departures Departures Schengen Dep. Package Light Box Departures Arrivals Schengen Arr. Package Light Box Arrivals Arrivals Internat. Arr. Package Light Box Arrivals Arrivals Control Passport Package Light Box Arrivals R. Belt Landscape Light Box Arrivals R. Exit Landscape #1 Light Box Arrivals R. Exit Landscape #2 Light Box Arrivals Exterior Exterior Towers Giant Banner Departures Arrivals Arrival Wall Wrap Wall Wrap Arrivals R. Belt Stickers Stickering Arrivals TBC Departures Giant Glass Sticker Stickering Departures Check-in Podium Public Hall Exhib. Stand Dep. & Arr NA Dep. & Arr. Door Sticker Stickering Dep. & Arr Departures Departure Network Scrolling Departures 15 On Demand Arrivals Arrival Network Scrolling Arrivals 15 On Demand Dep. & Arr. Total Network Scrolling Dep. & Arr. 30 On Demand Lounges Boarding Network Scrolling Departures Departures Digi Duo Digital Screen Departures Guidooh Face2face.Aero Airport Duration Frames Gross Media ( ) Production ( ) Brussels Airport 2 weeks Brussels South Airport 2 weeks Total 2 weeks A3 Frames in toilets, starts on Monday. 50 Out-Of-Home Touchpoints