NOVEMBER 13 - DECEMBER 24, 2017

Transcription

1 GRAND CENTRAL HOLIDAY FAIR NOVEMBER 13 - DECEMBER 24, 2017

2 HOLIDAY FAIR OVERVIEW

3 HOLIDAY FAIR OVERVIEW

4 MOST UNIQUE HOLIDAY SHOPPING EXPERIENCE The Grandest Holiday Shopping Experience in NYC The Grand Central Holiday Fair is a favorite destination for all holiday shoppers. 40 exceptional specialty vendors will sell their wares to millions of visitors inside historic Vanderbilt Hall. The elegant indoor market features an eclectic mix of art, clothing, handbags, jewelry, accessories, bath and body items, home goods, collectible toys, holiday items, and more, all made by talented artisans and craftspeople. The highly anticipated 6-week Holiday Fair opens the second week in November and runs through Christmas Eve. (11/13 12/24) 1 million people per day come through Grand Central during the holiday season. Average sales per booth: $110,000. Holiday Fair Time Lapse Video

5 SAMPLE HOLIDAY FAIR VENDOR MAP 6 5

6 EXCLUSIVE OPPORTUNITY

7 GRAND CENTRAL HOLIDAY FAIR PRESENTED BY (BRAND) Exclusive sponsorship with full brand exposure, activation as well as a reserved booth at the Holiday Fair. Display and showcase your brand and products at this iconic NYC landmark to a high-volume, high-value demographic. Drive brand exposure and sales during the peak holiday shopping season. Capitalize on a diverse and desirable audience comprised of local residents and tourists. Develop on-site events and experiences to create consumer engagement touch points. 7

8 PRESENTING SPONSOR SNAPSHOT ON-SITE SIGNAGE Prestige locations with high visibility and traffic. PUBLICITY & EXPOSURE 100+ million impressions from related national and international media. BRANDING & ADVERTISING Brand identification in all event advertising, signage and marketing collateral. SALES AND SAMPLING Daily presence at Holiday Fair booth SPECIAL ACCESS AND USE OF FACILITY Host additional public or private events.* FPO *Pending approval by JLL and MNR 8

9 SAMPLE SIGNAGE FPO FPO FPO FPO 9

10 37 DAYS OF PROMOTION = 500M TOTAL IMPRESSIONS (Brand) logo integrated into all material, including: Vanderbilt Hall Signs (2) 53M Impressions Main Concourse Column Banners (2) 53M impressions Main Concourse Column Dio s (4) 106M impressions Terminal Posters (8) 212M impressions Vanderbilt Hall Archway Banner 26M impressions Exterior Signs on 42nd Street (2) 53M impressions 10

11 37 DAYS OF PROMOTION = 500 MILLION TOTAL IMPRESSIONS (Brand) logo integrated into all material, including: Terminal Posters (8) 212M 26M Vanderbilt Hall Archway Banner 53M Main Concourse Column Banners (2) 106M 53M 53M Vanderbilt Hall Signs (2) Main Concourse Column Dio s (4) Exterior Signs on 42nd Street (2) 11

12 37 DAYS OF PROMOTION = 500 MILLION TOTAL IMPRESSIONS (Brand) logo integrated into all material, including: Terminal Posters (8) 212M 26M Vanderbilt Hall Archway Banner 53M Main Concourse Column Banners (2) 106M 53M 53M Vanderbilt Hall Signs (2) Main Concourse Column Dio s (4) Exterior Signs on 42nd Street (2) 12

13 SPONSORSHIP BENEFITS Holiday Fair booth to be outfitted by sponsor. Ribbon cutting ceremony with Sponsor executives, VIPs, spokesperson, etc. (pending approval) (2) Dedicated blasts designed by Sponsor (22K subscribers) Publicity from National and International media via Goodman Media Brand exposure: Main Concourse banners (4) Main Concourse digital dioramas Archway banner between Main Concourse and Vanderbilt hall All Holiday Fair advertisements in other publications (print and digital) Gusset of Holiday Fair reusable tote (15K printed) (5-8) Terminal posters (2) 42nd Street posters Event Collateral distributed throughout the Terminal (Vendor Map buck slips 30,000) Full-Page Holiday Fair ad designed by JLL in Connections Magazine seat dropped on MNR (40,000) GrandCentralTerminal.com Holiday Fair Mail & Ride designed by JLL (32,000) Social Media *Pending approval by JLL and MNR 13

14 CASE STUDY

15 SHAW FLOORS As the Presenting Sponsor of the Centennial Holiday Fair in 2013, Shaw Floors installed resilient flooring and carpeting throughout Vanderbilt Hall. Their hard-wood floors were also showcased in the bridge booths. Shaw Floors also received a special ribbon cutting ceremony with the Rockettes, brand identification in promotional advertising, terminal signage, collateral materials and social media.

16 GRAND CENTRAL TERMINAL SNAPSHOT

17 THE GRANDEST SETTING OF THEM ALL The architectural masterpiece and prize-jewel of New York City, Grand Central Terminal is one of America s most important and beloved transportation hubs. Grand Central is the largest train terminal in the world with 67 tracks and 44 platforms. With 68 unique shops, 35 diverse dining options, and an acclaimed gourmet market, Grand Central is one of the busiest destinations right in the heart of midtown Manhattan.

18 BY THE NUMBERS Over 167 million visitors walk the hallowed halls of Grand Central every year. More than 750,000 people pass through each day. 10,000+ people come to Grand Central every day just to have lunch. 100 unique shopping and dining tenants. 75+ events per year.

19 INVESTMENT AND CONTACT

20 INVESTMENT AND CONTACT TOTAL INVESTMENT: $25,000 NET CONTACT: Dorit Phinizy Director of Events & Sponsorship Sales Jones Lang LaSalle Grand Central Terminal

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