Digital14 FC-M / 2017

Transcription

1 Digital14 FC-M / 2017

2 Digital take-off for your advertising Everyone is talking about digital signage, and it s at the top of the wishlist for our customers. At the end of the day, digital signs combine the benefits of multiple media. They are out of home and so they reach the mobile population; they are as emotional and active as TV and as quick as online. It is not complicated to update digital advertisements and the moving picture and interactive applications generate high awareness levels. Last but not least, digital advertising media are an almost perfect match for modern airport architecture. At Hamburg Airport, we have taken a special look at the matter and are working full throttle on the implementation of a digital advertising media infrastructure. Best View gives you valuable multiple contacts and you are assured of the undivided attention of our passengers. You also have the option of booking individual large screens. With Select View, you can send your advertisement to specific targeted areas of the airport. Whether you take a network or an individual booking, the new large screens at Hamburg Airport create a level of relationship between the advertising message and the target group that is not available at other advertising locations not with this intensity of form and quality. International flair, longer presence, and optimally positioned advertising media ensure a high return on your advertising money. The product name Digital 14 represents 14 LCD/LED large screens that are being successively installed in central locations at the airport. With this digital network, we make it possible for you to accompany your target group along the entire Passenger Journey at the airport with a network booking. In the publicly accessible area, you can reach all passengers in Terminals 1 & 2 along with meeters and greeters using the Terminal View network. After the security checkpoint, the 6 large screens that make up the Passenger Walk network ensure that your message is seen by all arriving and departing passengers. If you want to be absolutely certain that your advertising isn t forgotten, book the entire Best View network, currently consisting of 8 large screens in the terminals and the security-controlled area. The advantages for you at a glance: Flexible weekly booking Still or moving pictures Rapid design change Brilliant reproduction 4K possible High reach 1.2 million contacts* Low CPM of 3.30

3 HAM Digital Passenger Walk Network consisting of 6 attention-grabbing multi display screens. Around 100 percent of all arriving and departing passengers are reached. Locations along the Pier. The advertising medium follows the passenger along the entire journey within the security-controlled area. Advertising medium: 6 multi screen displays as package Advertising medium no.: HD1 HD6 Location: highly frequented intersections after security checkpoint Media price nett: 7, Booking: 10 seconds weekly max. 4 customers in permanent loop Page

4 HAM Digital - Passenger Walk (security-controlled area) HD1 HD6 219-P17-HD1 HD6 219-P03-HD1 HD HD1 HD HD1 HD HD1 HD6 Double-sided surface Apron Pier Center Exit Terminal 2 Security checkpoint Exit Terminal 1 Terminal 2 Airport Plaza Terminal 1 Page

5 HAM Digital Terminal View publicly accessible area Network consisting of 2 prominently positioned LED screens. You reach all departing passengers who check in in Terminals 1+2. The surfaces are also easily seen from the meet&greet waiting area on the Arrivals Level HD1 HD6 Advertising medium: 2 LED screens as package Advertising medium no.: HD1 HD6 Location: Departures Level Terminals Media price nett: 2, Booking: 10 seconds weekly max. 4 customers in permanent loop HD1 HD6 Page

6 HAM Digital Terminal View (publicly accessible area) HD1 HD HD1 HD HD1 HD6 Security-controlled area arrivals/departures Security checkpoint Upper access road (Departures Level) Page

7 Prices 2017 Designation Advertising medium no. Location Size in px No. of displays Nett price per week in euros Passenger Walk HD1 HD6 Security-controlled area (Pier) 6 7, Terminal View HD1 HD6 Terminals , Best View HD1 HD6 Security-controlled area (Pier) Terminals 1+ 2 Select View It is possible to book individual multi screen displays. Subject to agreement 3,840 x 2, , from 1, technical specification: media price plus data acceptance and control costs: booking varieties / length of commercial: 10-or 20 sec. 60 sec. continuous loop (max. occupancy: 4 customers) airtime: 4am 0pm week: Monday till Sunday technology: 4k or full hd Occupancy example / week / 10 sec.: 20 hours per day / 140 hours per week Showings 60 per hour / 1,200 per day 8,400 per week 84,000 seconds per week Occupancy of just three multi display screens... achieves 1.2 million gross contacts per week.* CPM *Advertising medium contacts (million/week) Source: Study of Public & Private Screens 2016/17 Digital Media Institute

8 Hamburg Airport Facts & Figures As the largest airport in northern Germany, Hamburg Airport is not only the gateway to the world for more than 10 million residentes of its catchment area; more than 15,000 people work on location at Hamburg Airport. Hamburg Airport is consistently expanding its digital advertising media million passengers 160,904 take-offs and landings 60 airlines 120 domestic and international destinations Source: Hamburg Airport annual statistics 2016

9 Passenger development / forecasts in millions ,76 15,61 16,22 16,72 17,14 17,57 18, ,96 13,56 13,7 13, Page Source: Hamburg Airport

10 Hamburg Airport Facts & Figures Source: CA Aviation Marketing / Hamburg Airport annual statistics 2016

11 Hamburg Airport Facts & Figures Source: CA Aviation Marketing / Hamburg Airport annual statistics 2016

12 Hamburg Airport Facts & Figures Source: CA Aviation Marketing / Hamburg Airport annual statistics 2016

13 Hamburg Airport Facts & Figures Source: CA Aviation Marketing / Hamburg Airport annual statistics 2016

14 Hamburg Airport Facts & Figures Passengers are increasingly travelling to visit friends and relatives. Private travel is booming, in particular the VFR segment. The share of VFR as a portion of total volume rose to 23.2% in 2016 (2015: 19.1% / 2014: 17.3%). Travel direction 78.2% of passengers begin their flight journey here in HAM (outgoing traffic). This is +4.4 %age points more than the previous year. The share of incoming passengers (visitors with destination Hamburg) fell in contrast to 20.8%. More passengers from Hamburg Of outgoing passengers, 61% came from hamburg (+11.4 %age points), 26% (-7 %age points) from Schleswig-Holstein and 9% (-1.2 %age points) from Lower Saxony. Share of passengers undertaking 3-5 journeys per year is rising significantly. Whilst the share of infrequent flyers (1-2 journeys per year) and frequent fliers (>10 journeys per year) is decreasing, the proportion of people with medium travel frequency is rising. The segment of passengers undertaking 3-5 journeys per year rose by 9.7 %age points to 38.2%. The trend towards short-notice bookings for private travel continued in The advance booking period for private journeys, at an average of 63 days, was less than in the previous years (2015: 68 days, 2014: 76 days). The duration of private journeys also declined. In 2016, the median value was 7 days, down from 8 days in 2015 and 8.9 days in Usage of smartphones rising significantly. 82% of all passengers at Hamburg Airport used a smartphone. The share has risen significantly from the 65% seen in the previous year. Passengers getting younger. With an average age of 43.4 years, our passengers were on average approx. 1.3 years younger than in In particular, the share of 25 to 34-year-olds has grown, representing 23% in 2016 (+4 %age points). Source: Hamburg Airport annual statistics 2016

15 Contact: Jennifer Koepp Media Sales Manager Flughafen Hamburg GmbH Center Management Flughafenstrasse Hamburg Tel Fax Mobile mailto: Page 9