Work Shop Play Total OOH Locations No. of Locations Selected for Research Total SS Achieved*

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Maximillian Ray
5 years ago
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3 Research Background: Sample Size Achieved Work Shop Play Total OOH Locations No. of Locations Selected for Research Total SS Achieved* * Total Sample Size OOH India has its presence in 22 markets in India. In each market they have placed LCD screens in various types of locations. These locations are clubbed in to 3 types of networks : Work Shop Play Traffic count was conducted in Mumbai, Pune, Delhi, Bengaluru and the Audience Profiling study was conducted in the following six markets Mumbai (Nov 07 - Jan 08) - No. of locations selected for research 44 of 242 live locations Pune (Nov 07 - Jan 08) - No. of locations selected for research 13 of 35 live locations Delhi NCR (June 08 - Aug 08) - No. of locations selected for research 55 of 233 live locations Bengaluru (June 08 - Aug 08) - No. of locations selected for research 31 of 121 live locations Chennai (July 08 - Aug 08) - No. of locations selected for research 18 of 65 live locations Hyderabad (July 08 - Aug 08) -No. of locations selected for research 14 of 63 live locations As of now we have 850 live locations across these six cities The locations selected in the above markets are an optimal mix of networks and the clusters/type of locations within these networks. Copyright 2008 OOH Media. All rights reserved. OOH and the OOH logo are trademarks of OOH Media

7 Demographic Profiling Socio-Economic Fallout of audience in OOH Network A1 A2 B1 B2 C D 100% 90% 80% 70% % 50% 40% % 61 20% % 0% Mumbai Delhi Blr Pune Ch ennai Hyd SEC A, averaging over 60% are conspicuously present within OOH network Graph figures in % Base: Mumbai 3704, Delhi 4014, Blr 2250, Pune 1491, Chennai 1596, Hyd Copyright 2008 OOH Media. All rights reserved. OOH and the OOH logo are trademarks of OOH Media

8 Age breakup of audience in OOH Network % 90% % 70% % % 40% 30% % % 0% % of people, aged 20-34, are most likely to come across the OOH network Graph figures in % Mumbai Delhi Blr 10 Pune 15 Ch ennai 6 0 Hyd Base: Mumbai 3704, Delhi 4014, Blr 2250 Pune 1491, Chennai 1596, Hyd

10 Education Profile of audience in OOH Network Lower than Graduate G / PG (General) G / PG (Prof.) 100% 90% % % 60% % 36 40% 30% % 10% % Mumbai Delhi Blr Pune Ch ennai Hyd Across cities more than 60% audience are graduate + Graph figures in % Base: Mumbai 3704, Delhi 4014, Blr 2250 Pune 1491, Chennai 1596, Hyd 1519

11 Average Monthly Household Income 45,000 Shop Work Play 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Mum Delhi Blr Pune Chennai Hyd Across all cities, the average MHI of the OOH network audience is INR 20,000+ Figures in 000s Base: Mumbai 3704, Delhi 4014, Blr 2250 Pune 1491, Chennai 1596, Hyd 1519 Copyright 2008 OOH Media. All rights reserved. OOH and the OOH logo are trademarks of OOH Media

12 Audience Behaviour - Shop Network Frequency of visiting shop Hyderabad (Avg 4.91) Chennai (Avg 6.21) Pune (Avg 3.74) Bengaluru (Avg 3.44) Delhi (Avg 5.57) Mumbai (Avg 4.72) % 20% 40% 60% 80% 100% Every day 4-6 days a week 2-3 days a week once a week once a fortnight Shop network audience are most likely to visit a shopping area once a fortnight, however, Hyderabad audience are shopaholic, with a significant 39% of the audience visiting OOH Shop network once a week Graph figures in % Base: Mumbai 1418, Delhi 1625, Blr 800, Pune 798, Chennai 613, Hyd 1010

14 Audience Behaviour - Work Network : Frequency of moving in and out of the office Hyd ( Avg 5 times a day) Chennai Avg 4 times a day) Pune (Avg 2.66 times a day) Blr (Avg 3.92 times a day) Delhi (Avg 3.88mes a day) Mumbai (Avg 4 times a day) % 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Twice a day Four times a day Six times a day Eight times a day Ten or more times a day 50% employees move in & out of office at least 4 times a day On an average a person moves 4 times in & out of the OOH work locations across Most of the employees spend 2 mins near the office lift. Window of Opportunity Per day opportunity to view OOH TV Screens in: - Mumbai and Delhi is around 8 minutes - Bengaluru is around 6 minutes - Pune is around 4 minutes - Chennai is around 10 minutes - Hyderabad is around 17 minutes Graph figures in % Base: Mumbai 931, Delhi 754, Blr 780 Pune 180, Chennai 241, Hyd 358

15 City-wise Highlights Highlights Mumbai PROFILE Rich profile of audience reached by OOH More than 13 Lakh, SEC A audience More than 10.5 Lakh, audience age group Highly affluent audience reached by OOH network Lakh, High MHI (30K +) Behaviour across networks High probability of exposure to ads across OOH screens Shop Main purpose of visit Shopping in Lifestyle locations, Movies & shopping in Malls Work Average frequency of moving in & out - about 4 times a day Play High visiting frequency & time spent in Multiplexes, Bookstores and Food Joints Highlights Delhi NCR PROFILE Rich profile of audience reached by OOH 10.8 lakh SEC A audience Young audience Average age between 25 and 28 years across networks Affluent audience More than 8.1 lakh affluent audience reached OOH network. Behaviour across networks High probability of exposure to ads across OOH screens Shop Main purpose of visit Shopping at Lifestyle stores Work Average frequency of moving in & out - about 4 times a day Play High visiting frequency & time spent in Multiplexes and Gyms Copyright 2008 OOH Media. All rights reserved. OOH and the OOH logo are trademarks of OOH Media

17 Rich profile of audience reached by OOH

Copyright 2008 OOH Media. All rights reserved.

Traffic data submitted by various domestic airlines has been analysed for the month of Mar Following are the salient features:

Traffic data submitted by various domestic airlines has been analysed for the month of Mar Following are the salient features: Pax Load Factor (%) 29.3 26.0 53.1 77.0 72.4 70.4 68.0 86.7 83.6 90.4 86.2 90.3 87.1 90.4 88.0 96.3 95.0 91.8 89.0 88.0 82.0 91.2 88.2 84.2 (in Lakhs) Subject: Performance of domestic airlines for the