Why your brand should BE HERE.

Transcription

1 BRAND Why your brand should BE HERE. Create fully immersive environments on Monorail stations, trains and Las Vegas Convention Center Station areas. The Las Vegas Monorail: Carries more than 4.5 million passengers annually. Is visible daily to more than 40,000+ automobiles (taxis, cars, shuttles) in the Strip area. Is visible to approximately 10,000 hotel rooms. Has seven stations and platforms to showcase your brand. Has nine trains to create immersive mobile environments. Is a perfect addition to your client s presence in Las Vegas! Las Vegas Monorail Customers: Are Las Vegas visitors - 97% of riders are visiting Las Vegas for business, pleasure or both. Have discretionary income more than 25% have annual household income of over $100k; half earn over $75,000 Are educated majority have college degrees. Are mobile 45% of customers stay at a property not connected to the system. Fly to Las Vegas - 9 out of 10 travel to Las Vegas via air. 30% are International visitors. 30% are millenials. 19% are business travelers. Las Vegas Monorail Spending Habits: Total Gaming and Non-Gaming Expenditures: $1, (vs $ non-monorail visitor) Total Non-Gaming Expenditures: $1, (vs $ non-monorail visitor) Average Spent per Trip on Shopping: $ (vs $ non-monorail visitor) Average Spent per Trip on Entertainment/Show: $96.27 (vs $36.77 non-monorail visitor) Average Spent per Trip on Food/Drink: $ (vs $ non-monorail visitor)

2 TRAIN EXTERIOR Visible to: 40k+ vehicles per day annualized, but significantly more during conventions All Las Vegas Convention Center attendees Approximate Size of 50% wrap: 5 h x118 w (Jack Daniels sample below) Train Side Approximate Size: h x 118 w (Intel example to right)

3 TRAIN INTERIOR PRODUCTION Train interiors are a creative way to fully immerse convention attendees in your client s brand! Can include train audio throughout Monorail system. Available Imaging Areas: (all four cars of one train) Floor Wall and Door Interiors Ceilings Back panels 24 Lightboxes available per train

4 IN-TRAIN LIGHTBOXES & BACK PANELS In-Train Overhead Lightboxes Approx. Size per lightbox: 49 w x 11 h 6 spots available per car in total of 9 trains (24 per train, 216 total) Back Panels Approx. Size: 110 w x 36 h 2 spots available per car in total of 9 trains (8 per train, 72 total)

5 IN-TRAIN AUDIO In-Train :30 Audio Spot Plays in all trains in a designated location. (Client to provide finished spot in required format.) In-Train Audio Specifications Length: :30 Sample Rate: 44 khz Performance: 16 bit, mono File Format:.wav or.mp3 Normalize by compression to maximize RMS of sound levels

6 TICKET IMAGING & CUSTOMIZATION Additional opportunities are currently available for customized artwork ticket printing. Prices available based upon request based on desired quantity, timeframe and insertion limits. Minimum quantity is 100,000, which lasts approximately two weeks in all ticket vending machines. Size: 2.25 x 3.5

7 STATION PLATFORM DOOR PANELS Four entrances per direction (northbound and southbound) Eight entrances total per station Seven stations Approx. Size: 6 x 14 per set of doors (exact specifications below)

8 STATION PLATFORM DOOR FLOOR WRAPS Four entrances per direction (northbound and southbound) Eight entrances total per station Seven stations Approx. Size: 5 x 10 per door (exact specifications to be provided)

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14 STATION SAMPLING/PRODUCT IMMERSION Product Sampling and Flyer Distribution opportunities available. Approx. Space: 10 x 10 (additional signage or space requests subject to additional advertising fees) Visible to: Approximately 15,000 riders daily More than 40,000 riders daily on large convention days All material rentals and staffing are responsibility of advertiser. Any food, beverage or publication distribution is subject to consideration and approval.

15 LV CONV CENTER STATION EXTERIOR Las Vegas Convention Center East Face Building Wraps and Billboard Visible from all entrances/exits of the Las Vegas Convention Center Visible to 40k+ vehicles per day; nearly double during events Location Description Size Approx. 1 and 3 North and South Escalator Roof (each) 61 h x 19 w 2a 2b *Signage may be subject to approval by Clark County, Nevada. Pedestrian Bridge Plexi Balcony (39 full panels, plus two smaller end panels = 41 total panels) Pedestrian Bridge Metal Balcony (excluding metal mesh) 39 panels: 57 h x 43 w each 2 end panels:57 h x 22 w 7 h x 160 w 4a South Sign/Billboard 12 h x 43 w 4b Mezzanine Level Escalator Roof 30 h x 25 w 4c Central Station Tower (immediately north of Mezzanine Escalator) 20 h x 9.8 w 4d East Face Black Glass Area 12 h x 68 w

16 LV CONV CENTER STATION EXTERIOR (cont.) Las Vegas Convention Center Southeast and Northeast Views Visible from Las Vegas Convention Center North Hall, South Hall and adjacent hotel properties. Both sides of the station have these advertising opportunities. Location Description Size Approx. 1 Tall Wall 58 h x 16 w 2 Elevator Shaft Wall 49 h x 11 w 3 Escalator Side 61 long 3 wide along escalator 10 wide at base *Signage may be subject to approval by Clark County, Nevada.

17 LV CONV CENTER STATION ENTRANCE WALL Located On The Mezzanine Level Immediately located in front of the escalators, stairs and elevator all riders use to access the Las Vegas Monorail Approx. Size: 8 h x 8 w

18 LV CONV CENTER STATION ENTRANCE COLUMNS

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20 LV CONV CENTER STATION LIGHTBOXES Large Lightboxes located on the platform level All convention riders must get on and get off from this level 8 available locations (4 Northbound; 4 Southbound) Approx. Size of each Lightbox: 68 h x 142 w

21 LV CONV CENTER STATION EXIT CEILING

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23 ADDITIONAL OPPORTUNITIES Additional opportunities exist within all stations. Station or area domination costs are based on restrictions of Las Vegas Monorail to contract other opportunities during same week. left: below: Stairs to Flamingo Station Mezzanine Level left: Ticket Vending Machine Wall at Harrah s Station Mezzanine Level

24 2016 LONG TERM RATE CARD

25 2016 LONG TERM RATE CARD Product Type Specs 2016 Media Rates 2016 Production Station (Harrah s/linq & Flamingo) Platform Column Wraps Approximately 120 x 60 1 month: $3,500 each 3 months: $2,750 each 6 months: $2,000 each 12 months: $1,250 each $2,800 Station Entrance Signs Sizes vary $500-2,500 depending on size and location Cost dependent upon size Elevator Wraps Approximately 96 w x 144 h 1 month: $2,000 each 3 months: $1,700 each 6 months: $1,400 each 12 months: $1,000 each Approx $2,500 LV Convention Center Plat- form Lightboxes (8 total) 68 h x 3142 w 1 month: $3,000 each 3 months: $2,250 each 6 months: $1,500 each 12 months: $750 each $1100 per box LVCC Station Entrance Wall 8 h x 8 w 1 month: $5,000 each 3 months: $4,300 each 6 months: $3,550 each 12 months: $2,750 each $650 LVCC Entrance Columns (4 available) Monorail Magazine Cover Station Sampling/Product Immersion 10 h x 13 w around Non-Bleed Size: 3.375" x 6.5" Bleed Size: 4.25" x 7.25" Trim Size: 4" x 7" 10 square event set up space 1 month: $3,000 each 3 months: $2,250 each 6 months: $1,500 each 12 months: $750 each 1 month: $5,880 3 months: $4,930 6 months: $3, months: $3,340 $1,000 each included $3,000 per location/day n/a