SPONSORSHIP OPPORTUNITIES

Transcription

1 SPONSORSHIP OPPORTUNITIES

2 What is Hidden London? Have you ever wondered what secrets are lurking beneath London s streets? London Transport Museum s Hidden London programme allows the public to explore and learn about London s secret spaces Developed by expert researchers and curators Hidden London reveals the stories about the people who built, worked and sheltered in these extraordinary places Our aim is simple: to deliver an authentic and informative experience whilst preserving the historical and cultural heritage of such unique locations HIDDEN LONDON

3 Tours Hidden London tours began in 2010 when we opened Aldwych disused station to the public HIGHGATE We now run over 400 tours a year across six venues and plan to offer more venues in the future Our programme in 2018 offers visitors the chance to venture into Churchill s secret bunker, visit the warren of tunnels used to house Caribbean migrants who arrived on SS Windrush, explore labyrinths of deserted passageways preserved as the last customers saw them 50 years ago, climb to the top of London s first skyscraper, and discover the wilderness of disused tracks DOWN STREET CLAPHAM SOUTH Hidden London tours are extremely popular and in high demand with tickets selling out instantly in each 7,500 batch release Hidden London is a London Transport Museum brand and the Museum has exclusive access to these locations and ownership of all IP CHARING CROSS EUSTON We are planning to significantly expand our facilities and offer at Clapham South to include year-round access, venue hire and cafe facilities 55 BROADWAY

4 Exhibition The Hidden London Exhibition will get under the skin of London s transport system to give visitors privileged access to its inner workings and secret stories, past and present The exhibition will be accessible to everyone, allowing 400,000 visitors to the Museum to experience the thrills of Hidden London The exhibition will be an even more behind the scenes experience than the tours: visitors will see, hear, feel and smell fullsize recreations of real spaces as they were, including the wartime cabinet dining room from Churchill s secret bunker at Down Street we will uncover the truths behind some of London s myths and fables enjoy never before seen then and now photography

5 Events Talks and lectures on specialist subjects and sites that are inaccessible to the public Specialist tours run by visiting experts focusing on new stories and details such as tile tours, photography highlights and vintage advertising Film screenings in LTM theatre and disused stations Friday Lates fun adult only evenings at LTM with themed activities, drinks and music Additional special events e.g. Hidden London Halloween week with spooky screenings, ghost walks and scary storytelling

6 Marketing and profile Advertising campaign across TfL network Posters, escalator panels & DX3 seen by 4.8 million passengers every day Targeted PR campaign working with key journalists and publications including national newspapers, BBC news, and specialist titles Online and social media promotion Weekly e-newsletter 74,000 Facebook 51,814 Twitter 23,942 Instagram 11,527 #HiddenLondon produces a huge amount of User Generated Content; aggregated content is featured on LTM website, which generates 63,492 unique visitors per month. Book and merchandise launch and promotions

7 Unique benefits Private tours of our most exclusive venues for your most valued staff or clients The chance to experience new tours before anyone else Tickets to public tours reserved for your staff/customers Exclusive free venue hire package including Use of LTM galleries for evening events Meeting and conference facilities Churchill dining experience for 12 in partnership with Mosimann s Special access to Transport for London senior team and industry supply chain through LTM events Seat at LTM table at Covent Garden Dinner at the Royal Opera House in 2019 and 2020

8 Customer feedback 97% of Hidden London customers would attend a future event 94% rated their experience excellent or very good Over 90% rated the content and delivery as excellent or very good Please offer more! I have been on everything except 55 Broadway and feel quite sad. It was delivered in style and grace befitting the price charged, I expected a lot and received a high quality Lively, fun and informative! Loved EVERYTHING!

9 Amy Terry Development Manager