Airport Advertising Ronneby Airport

Transcription

1 Airport Advertising Ronneby Airport

2

3

4 Content Swedavia a sustainable airport group Sweden and the Lapland region Airport Advertising Ronneby Airport The airport Statistics and demography Plan Terminal Plan Outdoors Pricelist Departing Pricelist Arriving Pricelist Entire airport Pricelist Outdoor Digital Digital Out of Home Pricelist Digital networks Pricelist Wifi sponsorship Contact Valid from 2018 with reservation for printing errors and price changes.

5 Swedavia a sustainable airport group Swedavia is a state owned company that owns, operates and develops Sweden s national basic infrastructure of airports a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world. We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Customer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) programme. It is this longterm work that has made Swedavia a world leader in developing airports with the least possible environmental impact. Number of travelers at the ten Swedavia airports:

6 Sweden and the Blekinge region Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple worldleading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities. Blekinge borders Skåne, Småland and the Baltic Sea and is Sweden s smallest province on the mainland. That means there are very small distances between the cities and enables great possibilities to explore the whole region on your visit. The combination of open landscapes, oceans and islands to discover attracts many tourists to the region every year. Almost 1 million commercial overnight stays was accounted for during Ronneby is the city in the heart of Blekinge, known for being the number one modern health resort in the region, even the whole country. The Ronneby Brunn Hotel has offered their services for over 300 years. Ronneby has got a geographically favorable position, close to the Öresund region and east Europe across the ocean, with expanding markets in Poland, Baltics and Russia. There are also many active associations in the area, in sports as well as different cultural and communions. Many development projects are underway, for example infrastructure, in the region and nearby will positively affect the growth, tourism and job opportunities. Source: informationsverige.se, regionblekinge.se, visitronneby.se, ronneby.se 6

7 Airport Advertising Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belongs to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C taget groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure. With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotional advertising spaces are strategically placed for optimal impact and to create integrated and effective markerting activities and campaigns, tailored to requests and requirements. Learn more at: swedavia.com/aboutswedavia/advertising Follow Swedavia Airport Advertising on LinkedIn 7

8 Ronneby Airport 8

9 The airport Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels. Ronneby Airport is located close to several towns in southern Sweden. Karlskrona, Karlshamn, Sölvesborg, Kalmar, Kristianstad and Växjö are all located within approximately one hour's journey by car from the airport. Apart from a civilian section, the airport also has a military section. Blekinge Air Force Wing has an international flying unit and two JAS divisions at the airport. Sweden's only Jäger unit, Flygbasjägarskolan, also operates the airport. The airport is growing and the number of travelers has increased three years in a row. To meet the demands of the present and future and to make the travelers stay at the airport more pleasant, a number of extensive reconstructions and extensions are underway. A master plan the general development plan form the airport was presented during 2017 and will among other thing include a new arrival hall and gate, expanded space for checkin and security screening and establishment of a taxfree shop. Learn more at swedavia.se/ronneby 9

10 Statistics & demography The traveler Gender Men 49% Women 51% Age % % % % % Home country Sweden 87% Other 13% Number of passengers Total International 100 Domestic Transfer Total traveler increase 2017 compared to % Transport to the airport Car Destinations 60% 1. Stockholm 2. Göteborg Top 5 Bus 21% Taxi 17% Other 1% Travel purpose 3. Malmö 4. Umeå 5. Luleå Business Leisure 36% 64% 10

11 För resenärer För alla 1 Gate Arrivals Branding Security Checkin 4 15 Customs Analogue 1 RNB001 2 RNB005 3 RNB011 4 RNB017 5 RNB018 6 RNB019 7 RNB020 8 RNB021 9 RNB RNB RNB RNB RNB RNB RNB RNB061 Special 1 RNB009 2 RNB010 3 RNB030 4 RNB040 5 RNB048 6 RNB049 7 RNB054 Promotion 1 RNB007 2 RNB039 3 RNB051 4 RNB052 Digital Digital Portrait 2 faces 1 Digital Landscape 3 faces

12 Analogue 1 RNB031 2 RNB041 3 RNB045 4 RNB046 5 RNB047 6 RNB062 Special 1 RNB043

13 Pricelist Departing Designation RNB001 RNB002 RNB003 RNB005 RNB007 RNB009 RNB010 RNB011 RNB032 RNB039 RNB040 RNB048 RNB050 RNB051 RNB054 RNB060 Product Foil, wall area Promotion area Foil, window Foil, window Banner Magazine racks Promotion area Value boxes Branding, Gate 3 Promotion area Foil, wall area Banner Price, weekly* SEK SEK SEK Price, monthly* On request SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 13

14 RNB011

15 Pricelist Arriving Designation RNB016 RNB017 RNB018 RNB019 RNB020 RNB021 RNB022 RNB023 RNB024 RNB025 RNB026 RNB030 RNB049 RNB052 RNB059 RNB061 Product Foil, bagage belt Luggage trolleys Promotion area Banner Analogue sign Price, weekly* SEK Price, monthly* SEK On request SEK Analogue Special * All prices excl. VAT. Promotion 15

16 Arrival hall

17 Pricelist Outdoor Designation RNB031 RNB041 RNB043 RNB045 RNB046 RNB047 RNB058 RNB062 Product Analogue sign Flags Analogue sign Analogue sign Analogue sign Flags Analogue sign Price, weekly* Price, monthly* SEK SEK SEK SEK SEK SEK SEK SEK Analogue Special * All prices excl. VAT. Promotion 17

18 BMA023 GOT082 Flags

19 Ronneby Airport Digital 19

20 Digital Out of Home Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for sucessful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering realworld contexts and messages that are close to the target's consciousness and purchase. The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait serie is placed in the largest passenger flows were high reach is enabled and through the landscape gate serie messages can be further amplified in areas where the travelers reside for longer periods of time. 20

21 Pricelist Digital network Portrait Placement Number of spaces Share of Voice Price, weekly* Entire airport % National % SEK (all ten Swedavia airports) Digital network Landscape Placement Number of spaces Share of Voice Price* Entire airport % SEK National (except Bromma Stockholm) % SEK * All prices excl. VAT. 21

22 Digital network Portrait Digital network Landscape

23 Pricelist Wifi sponsorship Product Number of spaces Share of Voice Price, monthly* Designation Banners on Swedavia's page for wifi login. Two formats 100 % SEK DRIKS013 (Covers computer, smartphone and tablet at all ten of the Swedavia airports) * All prices excl. VAT. 23

24 swedavia.com/aboutswedavia/advertising