The North and its borders

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1 The North and its borders Contact Us Take One Media c/o Menzies Distribution Europa Way, Sheffield, S. Yorks, S9 1XT Tel: or

2 The North With Take One, marketing across The North and the English and Scottish counties that border is easy. Our first-class, professional service now offers comprehensive distribution and coverage across the whole of the UK. We will ensure your leaflets gain maximum exposure to the right market place. Overall Outlet Information Tourist Information Centres & VIPs Accommodation (Hotels) Railway Stations - 3 Accommodation (Caravan Parks) - 47 Supermarkets & Shopping - 15 Local 115 Attractions & Leisure Roadside & Little Chef - 6 Motorway Services - 35 On Demand Select One Total Outlets 2193 (includes On Demand TIC & Select One)

3 Derbyshire Notts Staffs Shrop S. Yorks N. Yorks E. Yorks W. Yorks Cheshire Mersey Greater Man Lancashire Cumbria Northumbe rland Durham Tyne & Wear Building your campaign TICs, VIPs & Libraries Railway Stations 1 2 Attractions & Leisure Motorway Roadside & Little Chef Supermarkets & Shopping Accommodation Hotels Accommodation Caravan Parks SelectOne * Local Total Targeting around the M62 Over the border into Scotland We custom build your campaign based on your objectives, location, target audience characteristics and drive time!

4 Special offers North East & North West Accommodation Premier Inn Clusters Number of sites Dec 17- Mar 18 Mar 18 onwards Offer Premier Inn North East 20 20/month 20/month Buy this and get Cumbria free Premier Inn Cumbria 6 5/month 10/month Premier Inn North West 18 25/month 25/month Buy this and get Cumbria free Premier Inn Yorkshire 19 25/month 25/month Combined NE/Yorkshire 39 30/month 35/month Buy these and get Cumbria free Combined NW/Yorkshire 37 30/month 35/month Buy these and get Cumbria free Motorways Motorway: Moto Knutsford Northbound M6 Motorway: Moto Lancaster Northbound M6 Motorway: Moto Lancaster Southbound M6 Motorway: Moto Washington Northbound A1(M) Motorway: Moto Washington Southbound A1(M) Motorway: Moto Wetherby A1(M) Motorway: Welcome Break Charnock Richard M6 Motorway: Moto Scotch Corner A1(M) Motorway: Moto Southwaite Northbound M6 Motorway: Moto Southwaite Southbound M6 Motorway: Moto Burton-in-Kendal Northbound M6 Dec 17- Mar 18 Mar 18 onwards Offer 8/week 12/week Buy one get one free 6/week 9/week When 5 sites are purchased 3/week 6/week When all 11 sites are purchased Plus purchase all 11 Motorway sites for 12 weeks or more and receive 5 other sites from the Take One range Free of Charge

5 Monthly reporting Monthly campaign reports Merchandisers use handheld devices to input locations and leaflet replenishment levels. Our bespoke in-house operations system produces comprehensive data on campaign activity. We know how many leaflets are distributed, when, and at which locations. You will receive a detailed monthly campaign report We are able to provide targeted and intensive leaflet coverage for your chosen demographic we know which areas are most effective through detailed data analysis. We distribute across the whole of the UK. Contact us for detailed information on regions outside of The North including all Scotland.

6 Leaflet ordering & fulfilment As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres (through Top-up) and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack (through SelectOne). This service has been completely overhauled for 2018 with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers hands. Target 3-ways 1. Leaflets - businesses can logon, order a quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market outside your regional boundaries. Last year saw 6.2million leaflets, covering 2,400 titles go through 2122 outlets. 2. Website - When you choose to make your print available to order we can feature you on the homepage as a Featured Brochure to give you more exposure and increase order rates. 3. Targeted marketing - We can our databases with your information on your behalf. We can design s to your brand guidelines and will manage the whole campaign and report back. We also have a new ordering service for consumers via Dayvisits. The only one like it in the UK. Just 99 pa for full digital marketing package and brochure ordering.

7 Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. 1. Digital media stations 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations EXCLUSIVE to Take One including major UK shopping centres, motorways (Extra, Moto, Welcome Break), ports, railway stations, Heathrow Airport and London s City Information Centre. 2. Headerboards Printed branding at the top of our 60, 84 and 104 slot floorstanding leaflet stands across our whole network. Highly targeted and increases pick-up. You can pick and choose where and when to feature, bookable month by month, change your artwork to reflect seasonal offers and special events and only one per stand guarantees exclusivity. 3. A3 & A4 poster sites Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations.

8 Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event. 4. County maps We produce our own range of Things To See & Do maps where others don t already exist. Distributed across the named region plus into neighbouring clusters. Available to TICs and SelectOne outlets as well as consumer ordering. Option to include a tracking voucher. Book on its own or as a complement to other Take One Media distribution campaigns. 5. Brand to hand Distribution staff can be dressed to suit your event, show, attraction, exhibition and will engage members of the public, promoting you and getting your message out there. We can also promote you through our seasonal tourist bag campaigns. 6. Specialist distribution In addition to our managed distribution, you may also use our Specialist Runs which aim to target a specific demographic. High impact leaflet dispensers are placed in outlets on a oneoff basis. Does not include a replenishment service, but offers maximum versatility. We can provide an indication of the number of available outlets for a specified area.

9 South Lakes: Things to see & do 100,000 copies produced and distributed from Easter 2018 in sites across our South Lakes and Lancashire network targeting visitors & day-trippers en route to and already in the area along with the local community and families. The Campaign Motorway routes serving The Lakes and Lancashire (M6) and Little Chef roadside restaurants including Killington Lake & Moto Lancaster EXCLUSIVE Local railway stations Tourist Information Centres Local attractions Holiday Parks & campsites Hotels, B&Bs & guesthouses Premier Inn, Travelodge and Holiday Inn Hotels into the area Tea rooms, cafes and pubs Major supermarket chains (Tescos, Morrisons, Asda & Sainsbury's) Print available for consumers to order through Key Features Advertise alongside the region s top attractions Your attraction is pin-pointed on the map Advert key shows people where to find you Money-off vouchers (front and back) provide measurability Vouchers provide incentive to visit and demonstrate ROI Specification & pricing Ad size Wide (mm) High (mm) Mapside No preference Small Wide Double Tall Double Quad NA 925 Full page BACK NA 1,300 Voucher 2 sided Artwork should be provided as a 300dpi PDF, CMKY with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts.

10 Xperience Blackpool Key features Tourist map for one of the UK s most popular holiday destinations targeting, visitors, day-trippers, the local community and families 100,000 printed and distributed Distribution in over 70 key sites including Motorway Service Stations and in the award winning Premier Inn EXCLUSIVE Freely available in racks, through concierges and Tourist Information Centres Includes Blackpool street map with key landmarks, bus and tram stops 16 DL panel fold out leaflet Distributed from Easter to Christmas Specification & pricing Advert Wide (mm) High (mm) Price Back page Full page Half page Artwork should be provided as a 300dpi PDF, CMKY with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts.

11 Databases & mailing: Schools Direct Target school groups market Schools Direct is a targeted campaign to primary and secondary schools containing ideas and inspiration for school trips for Key Stages 1 4 and covering all aspects of the curriculum. Key facts The database comes from our sister company JEM Education and uses local authority data. The data is regularly updated, sometimes as often as monthly. We can give feedback on open rates and clicks however we will not give the addresses as the data is licensed to us only. The is sent to school office usually for them to forwards it on to relevant departments. You can cover as many subjects as you like on the curriculum. You can include links to Risk Assessment, Lesson Planning, prices and booking pages. Volumes: 5972 school across the region We can also target specific counties. Prices: 800 per campaign Dates: Oct, Feb, May Spec: Copy: 350 characters Links: 6 Standard logo: 100px x 100px Logo on transparent background: 150px x 150px Banner image: 595px x 300px

12 Digital marketing The Dayvisits Package Website & search engines marketing Social media Coming 2018 online ticket sales Package includes: Optional extras: Your own web page with image carousel Feature in related content suggestions Feature in itinerary builder Competition hosting and promotion Offer hosting and promotion Special event promotion SEO of the above content Posts over social media (Twitter, Facebook, Instagram, Pinterest) Inclusion in at least one per quarter + NEW for 2018 Brochure ordering The only UK website for consumers to order tourist and visitor information leaflets and have them delivered to their door. All for just 99 pa Homepage banner 65pm / 600pa 1 x large image: 1000px x 313px Homepage advertorial 65pm / 600pa 1 x large image: 460px x 324px 2 x small images: 218pxx137px 80 words

13 Digital marketing Specification for your package Your page: text, logo and carousel images Please completed the supplied Word document by typing directly into it and return via with images. Attraction page jpeg - 740px x 390px Logo jpeg 300px x 300px Why working with a third party is good for you: 1. You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for inspiration to picking up offers. 2. You can promote yourself to a vast ready-made audience of people who we know are actively interested in tourism and days out.- this includes databases and social media. 3. It s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity. 4. It maximises the number of touchpoints for the consumer. Research suggests people now need 10 prompts to make a decision. 5. Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one website to obtain information, opinions and photography and video content % of people arrive for a trip having already decided where they are going to visit. Target these people whilst they are making their decision. 7. Some people still like print. Make your leaflets available to anyone anywhere through brochure ordering. Offers details of your offer to the Dayvisits team. Competitions your prize, question and Ts & Cs to the Dayvisits team and we ll do the rest Dayvisits team mail@dayvisits.co.uk Events complete a Dayvisist form with details of your event and in along with images.

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