TRAFFIC FREE. HANDS FREE. STRESS FREE. Marketing Partnerships Overview
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1 TRAFFIC FREE. HANDS FREE. STRESS FREE. Marketing Partnerships Overview
2 The Capitol Corridor operates intercity rail transit between Sacramento, Oakland and San Jose for more than 1.7 million passengers annually. 30 trains make daily stops at 17 stations located along the vital Interstate 80 and 680 corridors. Our captive audience and highly visible equipment present marketers with a unique opportunity to reach and motivate people throughout Northern California. TRAFFIC FREE. HANDS FREE. STRESS FREE. 2
3 With an average ride time of more than 75 minutes, the Capitol Corridor provides partners with a compelling, captive audience that is receptive to your messages. Female 46% Gender Male 54% % Age % % Work 55% Reason for Riding Leisure 36% $100,000 $75,000 $50,000 $25,000 Average Household Income $71,304 $56,439 $60,883 $51,914 $91,100 Personal School 5% 4% $0 TRAFFIC FREE. HANDS FREE. STRESS FREE. 3
4 The Capitol Corridor s 79 train cars are in shared operation with its sister system, the San Joaquin line. The San Joaquin provides intercity passenger trains between Oakland and Bakersfield, via Sacramento. An in-car full system showing on Capitol Corridor provides, at no extra cost, additional reach to the Central Valley TRAFFIC FREE. HANDS FREE. STRESS FREE. 4
5 Partnership Marketing Assets TRAFFIC FREE. HANDS FREE. STRESS FREE. 5
6 Maximum Exposure: Train Wraps Highly visible graphic wrapping of a train and/or passenger cars ensures your message is seen in major media markets and from major freeways. Vinyl wraps can encompass entire locomotives or passenger cars, or can limited to more efficient banner messages. Locomotive Wrap Caltrans Passenger Car Wrap Yahoo! Passenger Car Banner Oakland A s TRAFFIC FREE. HANDS FREE. STRESS FREE. 6
7 Impactful Visibility: Onboard Messaging High impact in-car signs and window vinyls provide can t miss messaging throughout the 79 car fleet in the Capitol Corridor system. Panel Signage SHN Peter Pan Window Vinyl Oakland A s TRAFFIC FREE. HANDS FREE. STRESS FREE. 7
8 Active Messaging: Electronic Displays Electronic messaging, whether online or at our 17 stations, makes it simple to keep our audience immediately up-to-date with your latest information and offers. Passenger Information Display Cal Football CCJPA Website Sacramento River Cats TRAFFIC FREE. HANDS FREE. STRESS FREE. 8
9 Social Ability: Social Media Our dedicated riders respond quickly and enthusiastically to CCJPA social media activity. TRAFFIC FREE. HANDS FREE. STRESS FREE. 9
10 Transportation Solution: Affinity Trains Capitol Corridor offers reliable, fun, safe and efficient transportation solutions for its sports, entertainment and leisure-lifestyle partners. Oakland Raiders Each year, thousands of Sacramento and Central Valley Raiders fans take the Capitol Corridor to each home game. Oakland A s Couples, families and groups continue to utilize the Capitol Corridor train rather than hassle with traffic and parking when attending A s games. TRAFFIC FREE. HANDS FREE. STRESS FREE. 10
11 Additional Opportunities Whatever your messaging abilities or interests, the Capitol Corridor has the capability and flexibility to address your needs with our broad array of specialized communication assets. Station Events Reach our riders with sampling events at any of our high traffic stations. Onboard Events Use select cars or an entire train for promotions or company events. Timetable Advertising Full or half page, four- color ad panels in 300,000 high use CCJPA schedules. TRAFFIC FREE. HANDS FREE. STRESS FREE. 11
12 Links Capitol Corridor Website Capitol Corridor Riding High (2006) CCJPA Annual Performance Report 2012 PDF TRAFFIC FREE. HANDS FREE. STRESS FREE. 12
13 Andy Dallin (510) For Additional Information ADC Partners 141 Oldcastle Lane, Suite 201 Alameda, CA TRAFFIC FREE. HANDS FREE. STRESS FREE. 13
CAPITOL CORRIDOR SERVICE PERFORMANCE
In July 2016, the Capitol Corridor had one of its best months in the history of the service. Ridership was the highest ever, with a total of 128,655 passengers, a 1.7% year over year (YOY) increase. Revenue
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