Disruptive technologies and societal trends are changing everyday lives and shaking up competition across all industries

Transcription

1 Disruptive technologies and societal trends are changing everyday lives and shaking up competition across all industries 5 years ago Now In 5 years Smartphones share (%) 18,6% 74,6% Total share? Will it remain a telephone? Industrial robots sold (thousand) Ali Baba sales on the single s day ( Bn USD) 0,14 14,3 M&A agreements over 10 Bn USD AirBnB tenants in summer (thousands) How to change offshoring? Will it be a Global tendency?, How will affect traditional retailers? How do we compete in a world of global giants? How far will the network models go? Fuente: Goldman Sadis 1

2 The digital breakthrough: aviation industry The aviation industry is in the early stages of the digital transformation: several pilot projects and non-integrated applications are underway Airports Airlines Large network of beacons allowing retailers to address passengers through Bluetooth Beacon mobile application at Dallas/FW alerting passengers of boarding gate proximity Passenger counting through smart sensors Allows passengers to download content on to their mobiles devices ahead of the trip for in-flight use only Passenger tracking through smartphones wi-fi connection Listens to social media with big data analytics in order to provide better customer service Contextual advertising through digital signage Real-time monitoring of planes in order to carry out predictive maintenance of the fleet Online airport mall including delivery at the terminal Mobile application for cabin crew to deliver personalized customer service and to automate in-flight processes 2

3 The digital breakthrough: aviation industry Our perspective for Digital transformation for Airports as a public space, passenger/aircraft processor and facilities integrator Digital Airports as public forums where passengers Shop Walk around Meet other people Entertain themselves Share passenger and aircraft processors that need to be Fast Seamless Efficient Comfortable Safe and secure complex facilities with high performance requirements Efficient Integrated within airport operation Safe and secure Managing high volume of data Interacting with many players 3

4 A vision for the Digital Transformation of Airports A new strategy for the Airport as a service provider is based on the new technologies applied on airport and passenger processes Technologies Passenger cycle From home to destination Airport stakeholder processes Cost efficiencies Revenue stream Passenger focus New Airport Strategy as a Service Provider Objectives of the Digital Transformation Efficiency on processes and facilities New services with additional revenues How? Integration of stakeholders information and analytics Direct and customized communication with passengers and other stakeholders 4

5 A vision for the Digital Transformation of Airports Airports need a digital transformation providing a comprehensive view of their activity in order to successfully tackle the challenges they face A vision for the Digital Airport Airport Digitalization strategy provides a significant increase in benefits/ revenues, greater than adopting isolated technological solutions Aircraft Operations Passenger 360 Integrated Information Management Security Facilities Integration of existing systems and integrated information management platform Filling the gap between all stakeholders and passengers Business rules modeling, big data, analytics, device management, interfacing management Complete development of new solutions focused on new challenges and requirements of passengers and stakeholders Collaborative command center Integrating all relevant players and airport functions Strategic planning, tactical scheduling, operational management, real-time decision making 5

6 Passengers Airport Operators Illustrative example for digital solutions Digital Passenger 360: From unknown crowds into well-defined individuals to improve the airport s operational and economic performance Digital Passenger 360 Engage passengers to the Airport network Providing on-line services as wifi, entertainment, information, Access a massive potential customers High-value information on potential customers Monetize transactions based on incentives: mix on revenue and a fee per transaction Collaboration with airlines, retailers, advertisers and service providers Sharing information and access to passenger/ customers Engage Collaborative risk & reward sharing Freemium Monetize Monetize value added service with the integration of information Offer free basic services in order to capture users Monetize premium services on top of basic free services For the operation To retailers and other partners as advertisers, transport, To Airlines To passengers 6

7 New services to passengers Locate and guide passengers through their smartphones Digital Passenger 360 Where is the passenger now and where/ when has to go? How do the passenger goes to the boarding gate? Which is the updated information of their flight? Where are the closest restaurant from where the where the passenger is? Where can he/she by a book? Provide information to passengers: real-time flight status, boarding gate, baggage claim belt Provide guidance to passengers through the airport Operation: fastest path between to a location: boarding gate, information desk, Leisure: closest restaurant or shop by categories or promotion based on his/ her location at the airport, flight, regular tendencies, New entertainment services How to improve passenger experience at the airport? How can the passenger enjoy on his favorite media content during his/her stay at the airport? How to establish a new link retailerpassenger through entertainment services? Media platform to offer customized access content to passengers Access to movies,tv series, music, On line games Retailers may include entertainment services as an additional promotion 7

8 New services to airlines, retailers and other passenger providers (1/2) Digital Passenger 360 Management of the Airline passenger during the flight process based on their location, airline info, preferences, FF loyalty programs, operators promotions How long is it going to take to arrive at the boarding gate? How to improvement service on long transit stays or on flight delays? How to anticipate solutions with passenger not arriving at boarding gate? Offering premium services, as VIP lounge access, for transits or flight delays Alerting passengers about time to reach boarding gate Anticipating passengers not reaching boarding gate on time: contacting passenger, removing luggage, offering seat in other flights, Direct retailer promotions to passenger based on How much time are they going to spend at the terminal? Where are they at this moment? Where did they buy last time? Where are they flying to? What other passengers with the same profile did? How is this promotion running? Offering promotions on retail and fodd & beverage stores Customizing services: parking (waiting for your arrival at the airport), PRM (location, special needs), checkin process 8

9 New services to airlines, retailers and other passenger providers (2/2) Beacons: Send retailer messages to passengers smartphones Digital Passenger 360 Which is the profile of the passenger crossing in front of my store? What is their shopping tendency in the airport? And how can the retailer design a better communication strategy? How can I can contact them to communicate my offering, promotions, Design an offering strategy based on the passenger traffic in front of my store Communicating customized promotions and offering Identification on new services based on beacon technology All airport retailer integration within a online platform How can the passenger enjoy airport commercial offering before arriving to the airport? How to improve the flight and buy experience? On-line platform integrating all retailers offering to buy and to interact with passenger Show retailers offering to anticipate passenger shopping Direct channel for promotion communication Unified delivery service at the airport (origin or destination) Customizing offering and ancillary services, based on airport CRM (structured information from passenger profiles) 9

10 Services to airport activity improvement (1/2) Automatic processing of passengers Digital Passenger 360 Which steps of flight process can be automated? How technology can help to increase processing times at the airport? Which anticipated information of the passenger may support automatic processes? Use of a mix of personal information to secure all airport automated process: Biometric Mobile data: boarding card, airport access, personal identification, NFC technology, Smart card in mobile Personal data provided to airport Analytics applied to historic data and tendencies Operation improvement: capacity constrains and resource allocation When and where are going to be capacity restriction? When do the airport has to open an additional security control position? Which terminal areas are going to be more congested in 30 minutes? How to better assign airport resources (personnel, gates, ) based on passenger flow? Anticipate and predict passenger flow, the sooner the better, to identify future restrictions Monitor passenger flow at each stage of the flight process Foresee requirements to proceed the passenger flow Resources allocation management (short term) based on real-time passenger predictions and planning of resources (medium term) based on passenger flow tendencies 10

11 Services to airport activity improvement (2/2) Digital Passenger 360 Airport concessions strategy Which is the value of each space in the airport based on passenger traffic and their profile? How can I better customize passenger needs regarding commercial offer, advertising, information,..? Pricing on airport space based on passenger info Specific/ customized content on advertisement based on passenger profile: where are they coming from/flying to? Terminal lay-out and retail mix based on passenger profile and traffic 11

12 Digital Airport Facilities: integrated information and management through a Smart Platform Digital Airport Facilities From individual buildings to the real integration of airport facilities within a smart platform Parking lots Integrate facilities and airport information operation management improving efficiency and service quality Safety& Security special facilities Ancillary facilities Network shared information in a smart platform Terminal buildings Air Traffic Control buildings Share information through all airport stakeholders Reduce operating costs through smart operation platform Predictive maintenance on a network scale Improve passenger and workforce comfort Increase revenue by optimizing concessionaire tariffs schemes leveraging tailor-made information Maintenan ce hangars Cargo facilities Optimize field workforce planning and management Upgrade safety and security levels 12

13 Digital security: All functions consolidated in a single platform enabling coordination and joint decision-making from a multi-level perspective Digital security Integrated Cyber and physical security management Field Agents and systems Collaborative Security Increase security levels by coordinating and integrating all functions: in-building monitoring, access control, perimeter protection, screening Mitigate risks through information analytics Avoid crowding through predictive analytics Physical Security Cyber Security prevention surveillance and response Make security operations more efficient by profiting from network synergies Automatically re-schedule field agents based on real-time area occupation Reduce costs by preventing cyber security incidents Defend your online channels from massive unwanted calls Digital Airport Avoid and mitigate cyber attacks thus improving operational security and brand perception 13

14 Digital Operations: Filling the gap between business functions to improve efficiency, service quality and adaptability to operational scenarios Integrate all players, optimize operations and share valuable information with all stakeholders Digital Operations Digital airport operation platform Operations Management Automatic aircraft operations planning and management integrating ATM constraints Big Data predictive operations planning and simulation scenarios AODB Interoperable Data Platform Resources Management Optimized automatic allocation of resources Smart business rules management Integration of context information systems: operations disrupting events, weather Operational data platform integrated with the passenger-business and airlines 14

15 Command Center: Integrating all airport information in order to tackle strategic planning and operational management Digital Command Center Digital cooperation to improve the overall performance of the airport Digital Command Center Cooperation covers the complete process from strategy to daily operations management Passenger 360 Airport Stakeholders Facilities Engage all airport stakeholders: airlines, security, retailers, handling operators, facilities operators Operational Management Real-time data Collection & Management Collaboratively plan and monitor operations from the strategic to the operational phase Sharing information, resources and knowledge and taking advantage of joint decision-making Integrate operational efficiency at all levels Operations Tactical scheduling and resource allocation Strategic Planning Security Improve commercial performance by engaging all stakeholders and businesses Improve user experience through unified vision and management Upgrade security standards 15

16 Deployment of the Digital Airport Strategy Airport Digital Transformation has to address the requirements of all stakeholders and leverage new technologies Current Situation Diagnosis Potential Digital Services What is the current technological model of the airport? Which is the airport's growth strategy? What is the concession and economic model? Identification of digital services adapted to airport requirements and context Who are the key stakeholders (airlines, retailers, service operators...): profile, IT, attitude towards new technologies? Impact evaluation Technological requirements Technology adoption risks What is the profile of the passengers? Definition of Strategic Plan for Airport Digital Transformation: Impact on P&L Service oriented Empowered by technology Technological model definition 16

17 Deployment of the Digital Airport Strategy The technological model can be defined with the Integration Platform as the core element or as the integration of digital services Integration Platform as core element of Airport Digital Transformation Integration Platform is a middleware to collect and structure data from different sources (IT systems, sensors, smartphones ) with specific management tools (business intelligence, Analytics, GIS ) The initial development of the Integration Platform enables a solid technological architecture upon which new digital services can be defined The integration of multiple IT systems, that are present at the airport, is easier from this information meeting point integrated platform Integration of Digital Services with common technological architecture The digital transformation can be started from the development of specific digital services on passengers, facilities, operations or security Each digital service has to be developed with a common architecture and technological model This strategy allows to quickly address critical aspects of the Airport with a digital approach In parallel, new digital services can be developed, so the benefits are perceived from the starting point Better structuring of the digital transformation strategy Faster and more efficient service development in the medium term Better perception of the digital transformation benefits since the beginning Higher initial development effort Higher integration difficulties for future digital services 17