Let s fly together! Your Advertising Opportunities with SunExpress

Transcription

1 Let s fly together! Your Advertising Opportunities with SunExpress

2 Table of Contents 04 Network 08 Aircraft Branding 03. Portrait 04. Network Customer profile 8. Aircraft Branding 05 Profile 9. Tray Table Branding 10. Wireless Inflight Entertainment 11. Crew Announcement 12. Uniform accessories 13. Headrest covers 14. Samples 15. Flyers for seat pocket 16. Napkins 13 Headrest covers 14 Samples 11 Crew Announcement 17. Air Sickness Bag 19. Page for partners 20. Raffle Page 21. Social Media 22. Newsletter 23. Booking Confirmation 24. Contact 19 Page for partners 2 / 24

3 Profile SunExpress was founded in October 1989 as a subsidiary of the two industry leading airlines Turkish Airlines and Lufthansa. Today, SunExpress carries more than seven million passengers per year. With its over 25 years of experience and thus the long-term commitment in the traffic between the home markets of Turkey and Germany, the airline has acquired the reputation of the holiday specialist even beyond Turkey. The home base of SunExpress is in Antalya on the Turkish Riviera. The second most important base is the hub Izmir on the Aegean coast. The German branch office is located in Gateway Gardens near Frankfurt Airport, which is the base of SunExpress Deutschland GmbH, the German subsidiary of the company. With more than 3800 employees in Turkey and Germany and as the largest employer in Antalya SunExpress matters as a successful medium-sized airline with a strong track record of innovation and inter-cultural aspects. The airline essentially concentrates on three areas of business: international tourism, ethnic travel (including domestic Turkish flights to the most important cities of Anatolia) and the wet-lease business. Besides scheduled flights, SunExpress relies on charter business and a close cooperation with renowned as well as individual smaller tour operators. Serving more than 90 cities, the destination portfolio of the holiday airline offers a wide variety of non-stop frequencies between Europe and Turkey, Germany and holiday destinations like the Red Sea, the Canary Islands, the Mediterranean area or Morocco. Please see the website for more information: July / 24

4 Network full charter scheduled flight *No claim to completeness 4 / 24

5 Customer profile Distribution of passengers by age group (in %) Germany Distribution of passengers by reason for traveling Germany Turkey years years years years years 65 and over years years years years years 65 and over % Leisure Turkey 28 % Leisure Other 48 % Leisure 50% Visit Family & Friends 33 % Visit Family & Friends 37 % Visit Family & Friends 6 % Business 6 % Business 18 % Business 4 % Others 4 % Others 9 % Others 5 / 24

6 Customer profile Gender distribution Distribution of passengers by frequency of flying Germany Germany Turkey 41 % Female 43 % First flight 34 % First flight 59 % Male 50 % % 2-4 Turkey 7 % 5 times and more 15 % 5 times and more 33 % Female 67 % Male Distribution of passengers by nationality Germany 24 % Turkey Austria, Switzerland and other 73 % 3 % 6 / 24

7 Your Advertising Opportunities with SunExpress 7 / 24

8 Advertising media: SunExpress Aircraft Branding Aircraft Branding Price 3 months min. 6 months 250,000 / 6 months + production costs Brand your own aircraft and let it take to the skies! A great backdrop for all your communication m 12.6 m 8 / 24

9 Advertising media: SunExpress Tray Table Branding Tray Table Branding Contacts Minimum order quantity Dimensions min. 25,000 per month / aircraft 1 aircraft / depending on the aircraft* Price from 5,400 The tables offer an optimal advertising space for you and your advertising message. * Tray Table 17: 11.5 x 4, Tray Table 18: 13 x 6, Tray Table 80: x 6.98, Tray Table 82: x 5.04, Tray Table 94: x 6 9 / 24

10 Advertising media: SunExpress Wireless Inflight Entertainment Entertainment Ads Contacts Dimensions Price min. 25,000 per month / aircraft depending on the used device 2,000-6,000 depending on the placement Pre-Roll Media min. Wireless inflight entertainment from SunExpress provides on-board entertainment for the passengers. Integrate your message into the digital entertainment programme. Contacts Dimensions Price 25,000 per month / aircraft depending on the used device Commercial: from 10,000 Full content: from 20, / 24

11 Advertising media: SunExpress Crew Announcement Crew Announcement Contacts Price 7 days min. 7 days 25,000 per month / aircraft from 50,000 / month The friendly voice of our flight attendants accompany the passengers throughout the flight. Let our flight attendants speak for you! 11 / 24

12 Advertising media: SunExpress Uniform accessories Uniform accessories Contacts Dimensions Price on request 25,000 per month / aircraft tbd. on request Our friendly flight attendants are the face of SunExpress the friendly holiday airline. Our staff communicates with every single passenger in person. And with a badge from you on their elegant uniform, you do, too! 12 / 24

13 Advertising media: SunExpress Headrest covers Headrest covers Contacts Minimum order quantity Dimensions until exhausting (depending on the fleet) 25,000 per month / aircraft 100,000 pcs approx. 21 x 28 cm Price from 15, cm 28 cm Every seat in the aircraft is fitted with a fresh headrest cover at eye level. On entering the passenger compartment, the eyes of the passenger first sweep over the many seat rows which can be furnished with your message from front to back. A powerful impression! 13 / 24

14 Advertising media: SunExpress Samples Samples until exhausting (depending on the fleet) Contacts Minimum order quantity 25,000 per month / aircraft None Price from 15,000 / month On arrival at the destination, saying thank you to the passenger by way of a small gift is something we do with pleasure. What if the passenger was to take away your message as a memento? From giveaways to samples, SunExpress is open to anything that brings pleasure be part of it! 14 / 24

15 Advertising media: SunExpress Flyers for seat pocket Flyers for seat pocket Contacts Minimum order quantity Dimensions Price 21 days min. 25,000 per month / aircraft None max x 21 cm On request Passengers find all the important facts about the flight in the seat pocket directly in front of them. Deposit your message there and it is guaranteed to get noticed cm 21 cm 15 / 24

16 Advertising media: SunExpress Napkins Napkins Contacts Minimum order quantity Dimensions until exhausting (depending on the fleet) 25,000 per month / aircraft 100,000 pcs. approx. 16 x 16 cm Price from 10, cm Passengers receive a napkin printed with your message with every drink and every snack a highly effective advertising opportunity! 16 cm 16 / 24

17 Advertising media: SunExpress Air Sickness Bag Air Sickness Bag If worst comes to worst, every passenger is provided with an airsickness bag in the seat bag right in front of them. But passengers also like to look through the contents of the seat bag without having a specific reason to do so. Your message right in the hands of your target group. will be discussed with LSG Contacts 25,000 per month / aircraft Minimum order quantity 100,000 pcs Dimensions approx. 26 x 24 cm Price from 20, cm 12.5 cm 24 cm 17 / 24

18 Your Advertising Opportunities with SunExpress 18 / 24

19 Advertising media: SunExpress Page for partners Page for partners Reach Dimensions min. 1 m User / month depending on the position Price from 15,000 Flights with SunExpress, rental cars, transfers and even boats home can all be booked on sunexpress.com. Say hello to our customers directly on the sunexpress.com in German, English, Turkish, French, Russian and Italian. Design your own partner page. 19 / 24

20 Advertising media: SunExpress Raffle Page Raffel Page min. 2 weeks Price from 10,000 Raffel Page + Facebook min. 2 weeks Price from 15,000 Organise a customer contest in cooperation with SunExpress. To do so, you can book an extra contest page with us, which you can also fully customise. Also available via Facebook, Instagram, Twitter or YouTube. 20 / 24

21 Advertising media: SunExpress Social Media Social Media Reach Price 2 weeks > fans / follower on request Dimensions depending on the position Post news on social media channels like Facebook, Instagram, Twitter and YouTube from SunExpress and thus exchange information with your target group directly! 21 / 24

22 Advertising media: SunExpress Newsletter Newsletter Reach Dimensions 2 weeks before appearance 1.7 m subsribers tbd. German Newsletter from 4,000 Turkey Newsletter from 8,000 Our newsletter subscribers receive exclusive offers regularly. These are observed and accepted with great interest. Book your banner on our Turkish or German newsletter and reach out to a target group that is keen to travel and spend in Germany, Austria, Switzerland and Turkey. 22 / 24

23 Advertising media: SunExpress Booking Confirmation Booking Confirmation Contacts Dimensions Price min. ca. 300,000 / month approx. 295 x 400 px from 60 / TKP Lorum ipsum Every SunExpress customer receives an important containing all the facts about the flight and another opportunity to book attractive extras. Benefit from the high level of attention attracted by this form of customer approach. 400 px 295 px 23 / 24

24 Contact us For the booking of advertising spaces or for further enquiries about our media opportunities, please get in touch via 24 / 24