EMPOWERING THE ENTIRE BUSINESS. RAISE YOUR PROFILE. Cologne,

Transcription

1 EMPOWERING THE ENTIRE BUSINESS RAISE YOUR PROFILE Cologne,

2 Be there at THE TIRE COLOGNE! Welcome to THE TIRE COLOGNE, the new trade fair for tire, wheel and automotive service specialists. From 29 May until 1 June 2018, everything at Koelnmesse will revolve around the international tire industry. The new leading trade fair taking place at two-year intervals from 2018 onward will make sure the wheels of your business are turning. Raise your profile at THE TIRE COLOGNE! The industry is choosing Cologne Key facts on Location Date Interval Number of halls Total exhibition area THE TIRE COLOGNE 2018 Cologne Every two years 4 approx. 70,000 sqm In a competitive market, the industry is constantly in need of continually updated concepts and a strong combined platform which delivers fresh business momentum and integrates increasingly important market partners, including internationally. In addition, all of the industry s relevant target groups must be involved, including garages and car fleet management. When it comes to professional trade fair organisation, Koelnmesse, an experienced partner in the international trade fair industry and the event organiser of the leading trade fairs in 25 industries is at your side. With flexible services perfectly adapted to the requirements of the diverse target groups, Koelnmesse turns events into success stories with results you can measure. Koelnmesse in figures A total of 11 exhibition halls A total of 284,000 sqm + 100,000 sqm outdoor space to serve as event areas 13,000 parking spots and a modern traffic guidance system ICE (high-speed train) and commuter train service connection directly at the fairgrounds Annually: Approximately 75 trade fairs, including 25 internationally leading fairs More than 44,000 exhibitors and over 2.3 million visitors from around 220 countries

3 Koelnmesse s sales network in more than 100 countries and its international PR network are significant factors for success in the trade fair sector, facilitating worldwide communication within the industry and efficiently attracting global market players. Jürgen Titz, Board Member, Goodyear Dunlop Tires Germany GmbH Cologne gives the tire industry room for manoeuvre. In Cologne, we have the space to develop - to create a whole new playing field with new players from all over the world. Ralf Körbler, Managing Director, point S Germany GmbH We have every confidence that together with Koelnmesse, we will develop and conquer new markets, attract new target groups and access new product and demand segments. We see the sustainable development of our leading fair in Cologne. Andreas Penkert, Sales and Marketing Director, Pirelli Germany GmbH We are on board: (Excerpt)

4 Plenty of good reasons for THE TIRE COLOGNE International orientation Koelnmesse speaks the language of practically all markets. Thanks to representation abroad and own-company subsidiaries, Koelnmesse s contact partners are directly on-site in over 100 countries. The exhibitor and visitor figures reflect these levels of internationality: In 2014, Koelnmesse welcomed exhibitors from 130 countries and visitors came from 220 countries. Cutting-edge infrastructure In 2018, THE TIRE COLOGNE will open its doors at one of the most modern trade fair locations in Europe. With around 70,000 sqm of exhibition space, Koelnmesse s North Halls are the perfect home for the tire industry. In addition, Congress Centre North offers conference facilities in the direct vicinity, with seating for a total of over 1,800 participants. Customised services Thanks to its years of experience in organising events, Koelnmesse is completely familiar with the requirements of exhibitors, visitors and the media and provide individually tailored services. Alongside high levels of service orientation, Koelnmesse also places particular emphasis on the quality of the overall fair experience and offers the best conditions for extensive media exposure.

5 Located at the heart of Europe Cologne is a winning location, not simply because of its modern exhibition grounds but also due to its excellent infrastructure for exhibitors and visitors alike. Located centrally in Germany and at the heart of the European motorway and railway networks, Cologne is easy to reach and offers optimal transport connections including an ICE (high-speed train) station located in the direct vicinity of the exhibition grounds and at just a fifteen-minute drive to the international Cologne / Bonn airport. Orientated towards target group requirements The leading representative of the tire and wheels specialists in Germany, the Association of the German Tire Industry and Vulcanisation Trade (Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.v.), has opted for Cologne as the location to host the industry s leading trade fair and numerous renowned companies are following its lead. A phased, integrated marketing campaign appealing to target groups across all channels will precede the fair.

6 The ideal location, trail-blazing strategies In May 2018, THE TIRE COLOGNE will celebrate its premiere, but will already be quite well known by then. This is because our target group-orientated marketing activities will guarantee that the relevant decisionmakers and trade visitors are well aware of all the benefits of the new trade fair well in advance of THE TIRE COLOGNE. To achieve this goal, we have developed a long-term, integrated communications concept. At the heart of the campaign lies the active acquisition of the core target groups, the attraction of new target groups from related sectors as well as the further internationalisation of the event. In order to generate as much interest as possible, we intend to commence the campaign far in advance of THE TIRE COLOGNE start date by proactively advertising the new meeting venue of the tire industry through all channels. Making our presence felt: In order to reach as many disseminators as possible in Germany and abroad and to promote THE TIRE COLOGNE in direct talks, we will have an on-site presence at industry trade fairs and events worldwide from 2015 onwards. We will attract further attention for THE TIRE COLOGNE by way of press conferences and road shows. Integrated approach: By 2018, we will have gradually built up and intensified our publicity relations activities and marketing for THE TIRE COLOGNE. Indeed we have already started on many channels: from direct marketing measures and social media campaigns to classic advertising and PR collaborations. Take advantage of our network: Our global network and our representation abroad mean that Koelnmesse is represented in over 100 countries and can therefore approach potential exhibitors or visitors onsite and in a targeted manner and provide each group with individually designed customer service. We are here for you: A major factor of a fair s success is the team behind it. The combined acquired experience and specialist expertise of our contact partners means that everything will go according to plan starting from the development of the concept to its implementation.

7 6 9 The perfect platform for your presentation Spacious exhibiton halls at ground level, extensive exhibition grounds with an attractive outdoor area as well as a prestigious Trade Fair Boulevard make Koelnmesse the ideal setting for appealing presentations and events. As trade fair professionals, we also know precisely how to optimally design the layout of exhibiton halls and to adapt conditions to suit the respective fair. 8 Entrance North In this manner, we create a communicative atmosphere, with the success of your company at the centre. 7 CC North

8 EMPOWERING THE ENTIRE BUSINESS Register now and secure pole position! Companies that opt to exhibit at THE TIRE COLOGNE at an early stage, can secure themselves a top stand location at the trade fair and can additionally benefit from the attractive early booking rates. In 2015 and 2016, we are offering you special conditions that will enable you to save up to EUR 25/sqm. It pays to be quick! Simply go to and register for THE TIRE COLOGNE! We ll be happy to advise you further Regardless of which market segment you are from, whether you sell tyres, wheels or innertubes, whether you want to book a small stand or a big stand: THE TIRE COLOGNE offers you the right setting for your offer. Simply give us a call - together we will find the optimum solution for you. Your contact partners: Project Manager Ingo Riedeberger Tel Fax i.riedeberger@koelnmesse.de Project Assistance Kerstin Raeth Tel Fax k.raeth@koelnmesse.de Koelnmesse GmbH, Messeplatz 1, Köln, Germany