MAISON & OBJET 2019 PARIS PARTNERSHIPS MAISON & OBJET PARTNERSHIPS

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1 MAISON & OBJET 2019 PARIS PARTNERSHIPS 1 / 29

2 THE MOST PROFITABLE PARTNERSHIPS ARE THOSE THAT LAST OVER TIME

3 MAISON & OBJET THE ESSENTIAL DESIGN AND LIFESTYLE EVENT WHY PARTNER WITH MAISON&OBJET? Heighten and fortify your brand image Create quality content that helps you stand out from the competition Use the ideal platform to present your new product Communicate with the design and creative community: networking 3 / 29

4 PLAY 4 / 29

5 MAISON & OBJET A MULTI-SECTOR EVENT Fundamentally multi-sector and cross-industry, MAISON&OBJET Paris provides a snapshot of the market twice a year in Paris. The broad, yet curated offering shown gives the fair a unique edge. One world, two hubs: 4 sectors to explore the best decoration and home interior solutions organised by style 7 sectors to discover the best objects and decorative accessories organised by product category 5 / 29

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8 FLOOR PLAN ENTRÉE ENTRANCE COOK & SHARE HALL 1, 2 SMART GIFT HALL 2, 3 KIDS & FAMILY HALL 3 FASHION ACCESSORIES HALL 4 HOME ACCESSORIES HALL 4, 5A, 5B ENTRÉE ENTRANCE HOME FRAGRANCES HOME LINEN CRAFT - MÉTIERS D ART HALL HALL 5A HALL 5A 5A métiers d art UNIQUE & ECLECTIC HALL 5A, 6 TODAY HALL 6 FOREVER HALL 7, 8 ENTRÉES ENTRANCES 8 / 29

9 THE KEY FIGURES ANNUAL VISITORS 150 COUNTRIES REPRESENTED 65% retailers Retail chain Independent retailer E-commerce Department store Distribution Wholesaler Manufacturing Purchasing Office Agent/Brand Representative Craftmanship 35% specifiers Architecture Interior Design Hotel business Restaurant Landscape Design Property Developer/Real Estate Product Designer 3000 BRANDS PER EDITION 50% international From 65 countries 2500 JOURNALISTS PER EDITION 50% international BREAKDOWN OF VISITORS BY GENDER 63% WOMEN 37% MEN 9 / 29

10 THE KEY FIGURES COUNTRIES WITH HIGHEST VISITOR NUMBERS TOP 5 NON-EU COUNTRIES WITH STRONGEST VISITORSHIP INCREASE China +58% India +17% Russia +14% United States +10% Japan +7% TOP 5 EU COUNTRIES WITH STRONGEST VISITORSHIP INCREASE Germany +6% Italy +5% Belgium +2% United Kingdom +1% Spain +1% Italie : 4555 (+5%) Belgique: 4024 (+2%) Grande Bretagne : 3568 (+1%) Allemagne : 2571 (+6%) Espagne : 2400 (+1%) Chine : 2239 (+58%) Pays-Bas : 2221 (+0%) Etats-Unis : 1721 (+10%) Suisse : 1418 (-6%) Portugal : 1350 (+21%) Russie : 1315 (+14%) Japon : 1270 (+7%) Corée du Sud : 902 (-1%) J17 J18 Turquie : 72 (+38%) / 29

11 SPACES AVAILABLE FOR PARTNERS ENTRÉE ENTRANCE Maison&Objet extends over 9 exhibit halls and offers a multitude of spaces for expression through a variety of events and services: 1 THE RETAIL LAB WHAT S NEW? ENTRÉE ENTRANCE 6 THE TREND FORUM 7 LE CLUB 8 THE MOM VILLAGE 9 THE PRESS OFFICE 10 THE RISING TALENT AWARDS EXHIBITION 5 6 métiers d art THE DESIGNER OF THE YEAR AWARD JANUARY EXHIBITION 3 4 ENTRÉES ENTRANCES 12 THE TALKS / 29

12 SPACES AVAILABLE FOR PARTNERS THE PRESS OFFICE The meeting-place for journalists A space to relax and network Nearly 2,500 French and international journalists per edition 12 / 29

13 SPACES AVAILABLE FOR PARTNERS LE CLUB A SPACE FOR PROFESSIONAL ENCOUNTERS AND EXCELLENCE Le CLUB is a place for work, professional encounters, and excellence, fostering networking among its VIP members. It brings together the most influential French and international stakeholders in the worlds of interior décor and lifestyle. We offer CLUB members a premium experience with many personalized services (high-end concierge service, dining, shuttles, work & meeting spaces). The CLUB has nearly 7,500 qualified members (70% international/30% French). 13 / 29

14 SPACES AVAILABLE FOR PARTNERS THE TREND FORUM The key theme from Maison&Objet, brought to life through an in-depth exhibition. Services offered: café, bookstore 14 / 29

15 SPACES AVAILABLE FOR PARTNERS THE RISING TALENT AWARDS EXHIBITION An exhibition featuring 6 young, up-and-coming talents selected by Maison&Objet. 15 / 29

16 SPACES AVAILABLE FOR PARTNERS THE DESIGNER OF THE YEAR EXHIBITION Discover an experienced designer and their universe, through a concept or product-oriented exhibition. 16 / 29

17 SPACES AVAILABLE FOR PARTNERS THE TALKS Understand market trends and issues with the advice of renowned industry experts. 25 talks per edition Number of attendees: nearly 2,000 per edition 17 / 29

18 SPACES AVAILABLE FOR PARTNERS THE RETAIL LAB Advice and innovations for retail outlets and retail professionals. 25 talks per edition Number de attendees: nearly 2,200 per edition Services: café, bookstore, area for personalized solutions 18 / 29

19 SPACES AVAILABLE FOR PARTNERS WHAT S NEW? Presentation of a selection of new products. An overview that captures both the mood of the season and all the rich diversity of what is on offer at M&O. 19 / 29

20 SPACES AVAILABLE FOR PARTNERS THE MOM VILLAGE Discover MOM, the digital platform from M&O, through a selection of the Best Of the website, as well as the latest new products online. 20 / 29

21 OPTIONS FOR PROMOTIONAL VISIBILITY ON-SITE MARKETING Space/Installation Desk Display items (posters, stickers, etc.) Electronic badges Lanyards 21 / 29

22 OPTIONS FOR PROMOTIONAL VISIBILITY PRINT COMMUNICATION THE OFFICIAL CATALOGUE FOR YOUR LONG-TERM COMMUNICATION NEEDS Circulation: copies Distribution: To buy on-site or online - Free of charge for key influencers, major Club members, journalists and exhibitors Format: mm +/-500 pages THE GUIDE FOR AN ADVERTISING STRATEGY TARGETING VISITORS Circulation: copies Distribution: free of charge available at the trade show Format: mm +/-160 pages 22 / 29

23 OPTIONS FOR PROMOTIONAL VISIBILITY Visitor campaigns Exhibitor campaigns Website App Social media accounts DIGITAL MARKETING FACEBOOK MORE THAN FANS INSTAGRAM MORE THAN FOLLOWERS TWITTER MORE THAN FOLLOWERS PINTEREST MORE THAN FOLLOWERS 23 / 29

24 BRANDING: BUSINESS CASE 1 LAND ROVER Industry: Automotive Campaign Exclusive automotive partner for the CLUB Availability of a fleet of vehicles for CLUB VIPs Test-drive center for CLUB members A specially dedicated space within the CLUB, with optimal visibility for the brand Display of a vehicle in two strategic, high-traffic locations Print and digital marketing campaign VIP show invitations for employees, partners, and members of the Jaguar/Land Rover Club 24 / 29

25 BRANDING: BUSINESS CASE 2 ENGEL & VÖLKERS Industry: Prestige real estate Campaign Partner of THE TALKS Inclusion of the brand in the design of the space + promotional initiatives (distribution of their magazine, advertising) Scheduling of a dedicated talk Presence in all publications/media communications related to THE TALKS VIP show invitations for brand employees and partners 25 / 29

26 THEY HAVE PLACED THEIR TRUST IN US AMERICAN EXPRESS CARMILA CHAMPAGNE JACQUART ENGEL&VÖLKERS GALERIE LAFAYETTE HÄAGEN-DAZS CABINET HOFFMAN JD.COM LAND ROVER MINI RADO SAMSUNG TESLA WF CENTRAL BEIJING 26 / 29

27 CONTACTS NEXT RENDEZ-VOUS Audrey Joly Partnerships and Special Events Executive audrey.joly@safisalons.fr Aurélie Eloïse Partnerships and Special Events Executive aurelie.eloise@safisalons.fr January 2019 Franck Millot Partnerships and Special Events Director franck.millot@safisalons.fr Régis Kouaka Partnerships and Special Events Assistant regis.kouaka@safisalons.fr 6-10 September September / 29

28 #BUSINESS #DESIGNER #INSPIRATION #ROI #BRANDIMAGE #VISIBILITY #ENCOUNTERS #TALENT #NOTORIÉTÉ #PARTNER #TRENDS #NEWPRODUCTS #INTERNATIONAL #BRANDING #SERVICES 28 / 29

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