Comparative report on Oversea Travel Behavior Study in Thailand, Indonesia and Vietnam in October 2015

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1 Comparative report on Oversea Travel Behavior Study in Thailand, Indonesia and Vietnam in 2015 October 2015

2 Table of content A. Research Design (P.3) B. Respondent profile (P.4) C. Summary (P.5) D. Detail Findings (P.9) 2

3 A. Research design Research Method Online research Fieldwork Period September 2015 Research Area Nationwide - Vietnam, Indonesia, Thailand Respondent Criteria Male / Female, 17 years old and above. Ever travel to International destination for family events, religious trip, national holidays and leisure in the past 3 year. Sample Size 600 samples Qouta Male Female Gender x Age Thailand Indonesia Vietnam years old Over 30 years old years old Over 30 years old Total Number of Questions Survey Content 5 Screening Questions, 12 Main Questions Oversea Travelling Frequency, Past Destination Country, Travelling Behavior, Travelling Source of Information, Next Destination Country 3

4 C. Summary Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam. becomes the top country which visited for overseas vacation by 59.0% of Thailand s respondents. Meanwhile, Singapore is leading in Indonesia s target as main country which visited for overseas vacation by 75.0% of respondents. Moreover, Thailand is the most chosen country to visit by 5% of Vietnam s respondents. 39.0% of Vietnam respondents prefer to travel in July, 35.5% of Thailand respondents prefer to travel in April, and 32.5% of Indonesia respondents prefer to travel in December as their best month to travel. Indonesia has the shortest time of travelling, they prefer to travel for 3 4 days for oversea vacation. Furthermore, Vietnam has the longest time to travel, they spend more than 7 days when they re on oversea vacation. At last, most people in Thailand spend around 5 days on oversea vacation. 4

5 C. Summary Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others. Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam chose self-organized trip when they were travelling to oversea. Among 3 countries, they have same country options to be visited for the next destination, such as, and Singapore. and are the top among 2 countries respondents in Thailand and Indonesia. In addition, Singapore is the top destination for Vietnamese s next trip. 5

6 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 6

7 Oversea Travelling Frequency Almost half of the respondents from Thailand, Indonesia and Vietnam had a vacation travelling trip at oversea once to twice within these 3 years. It showed that Vietnam has the highest percentage among 3 countries with percentage of times 3-4 times 5-6 times More than 6 times Thailand Indonesia Vietnam Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September August 2015)? [SA] N=600 10

8 Oversea Travelling Frequency - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1-2 times times times More than 6 times years old 30 years old and above Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September August 2015)? [SA] N=600 8

9 Oversea Travelling Frequency - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1-2 times times times 1 1 More than 6 times years old 30 years old and above Q1. Please tell us how many times did you have a vacation travelling trip at oversea within these 3 years (1 September August 2015)? [SA] N=600 9

10 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 10

11 Past Destination Country Singapore was the major country of the past destination from Thailand, Indonesia and Vietnam apan become the top country which visited for overseas vacation travelling by 59.0% of Thailand s respondents. Meanwhile, Singapore is leading on Indonesia s target as main country which visited for overseas vacation travelling by 75.0% respondents. Moreover, Thailand is the most chosen country to be visited by 5% of Vietnam s respondents. Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 59.0 Singapore 75.0 Thailand Malaysia 53.5 Singapore 41.5 Singapore 31.5 Thailand 29.0 China 31.5 China Laos 21.0 Australia 19.0 Hong Kong Cambodia 17.5 Malaysia 15.5 Hong Kong USA 12.5 Vietnam 14.5 Saudi Arabia 1 Malaysia 11.5 Myanmar 14.5 China 1 Laos 9.5 Others 63.0 Others 47.0 Others Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September August 2015)? [FA] N=600 10

12 Past Destination Country - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 5 6 Singapore 7 7 Thailand Malaysia 5 5 Singapore 4 4 Singapore 2 4 Thailand 3 3 China 3 2 China Laos 2 Australia 2 Hong Kong 2 1 Cambodia 2 1 Malaysia Hong Kong America 2 Vietnam 2 Saudi Arabia Malaysia Myanmar China 1 Laos 1 Others 5 8 Others 3 7 Others years old 30 years old and above Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September August 2015)? [FA] N=600 12

13 Past Destination Country - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 5 5 Singapore 7 7 Thailand Malaysia 4 6 Singapore 2 4 Singapore 2 3 Thailand 2 2 China 3 3 China Laos 1 2 Australia Hong Kong Cambodia 1 Malaysia Hong Kong 1 USA 1 Vietnam 1 Saudi Arabia Malaysia Myanmar China Laos Others 3 8 Others 4 4 Others years old 30 years old and above Q2. Please tell us which countrie(s) did you visit for overseas vacation travelling in the last 3 years (1 September August 2015)? [FA] N=600 13

14 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 14

15 Favorite Month to Travel There are some different habits of respondents from Thailand, Indonesia and Vietnam as researched of selecting favorite month to travel for vacation. 39.0% of Vietnam respondents prefer in July, 35.5% of Thailand respondents prefer in April, and 32.5% of Indonesian respondents prefer in December as their best month to travel Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Thailand Indonesia Vietnam Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September August 2015)? [MA] N=600 15

16 Favorite Month to Travel - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Jan Feb Mar Apr May 3 Jun Jul Aug Sep 2 2 Oct Nov Dec years old 30 years old and above Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September August 2015)? [MA] N=600 16

17 Favorite Month to Travel - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Jan 2 4 Feb Mar 2 2 Apr May Jun Jul Aug Sep Oct Nov Dec years old 30 years old and above Q3. Please tell us which month(s) did you go to oversea for vacation travelling trip in the last 3 years (1 September August 2015)? [MA] N=600 17

18 Length of Time to Travelling Indonesia has the shortest time of travelling, they prefer to travel for 3 4 days for oversea vacation travelling trip. Furthermore, Vietnam has the longest time of travelling, they spend more than 7 days when they re on oversea vacation. At last, most people in Thailand spend around 5 days to have oversea vacation day (0 night) days (1 night) days (2 nights) 4 days (3 nights) 5 days (4 nights) 6 days (5 nights) 7 days (6 nights) More than 7 days (6 nights) Thailand Indonesia Vietnam Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 15

19 Length of Time to Travelling - Male Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1 day (0 night) 2 days (1 night) 3 days (2 nights) days (3 nights) 1 5 days (4 nights) days (5 nights) days (6 nights) More than 7 days (6 nights) years old 30 years old and above Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 19

20 Length of Time to Travelling - Female Thailand(N=200) Indonesia(N=200) Vietnam(N=200) 1 day (0 night) 2 days (1 night) 3 days (2 nights) days (3 nights) days (4 nights) days (5 nights) days (6 nights) More than 7 days (6 nights) years old 30 years old and above Q4. Please tell us how long did you take for oversea vacation travelling trip last time? [SA] N=600 20

21 Booking Method (Transportation) Most respondents in Thailand and Indonesia book transportation by using online method, which accounts 42.5% and 56.5% respectively. On the other side, respondents in Vietnam prefer to book transportation via Ticket Agent I don't reserve Ticket agent Online Others Thailand Indonesia Vietnam Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16

22 Booking Method (Transportation) Percentage lower 10% than total Percentage higher10% than total Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total I don't reserve Ticket agent Online Others Total years old years old and above years old years old and above Total years old years old and above years old years old and above Total years old years old and above years old years old and above Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16

23 Booking Method (Hotel) Booking hotel by online is the main method which are used by respondents among 3 countries, especially in Indonesia which is up to 72.5% among others. Besides that, booking directly at the hotel is an alternative method which are also used by respondents in Thailand, and Vietnam I don't reserve Online At hotel Others Thailand Indonesia Vietnam Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16

24 Booking Method (Hotel) Percentage lower 10% than total Percentage higher10% than total Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total I don't reserve Ticket agent Online Others Total years old years old and above years old years old and above Total years old years old and above years old years old and above Total years old years old and above years old years old and above Q5. Please tell us how could you reserve the Transportation in the last oversea vacation travelling trip? [SA-Category] N=600 16

25 Type of Travelling Travelling by using Tour services is top chosen by 37.5% respondents in Thailand, while 49.5% respondents in Indonesia and 47.5% respondents in Vietnam are mostly choose self-organized trip when they travelling to oversea. Thailand(N=200) Self-organized trip Tour Both Indonesia(N=200) Self-organized trip Tour Both Vietnam(N=200) Self-organized trip Tour Both Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600 17

26 Type of Travelling Percentage lower 10% than total Percentage higher10% than total Total Self-organized trip Tour Both Thailand N=200 Indonesia N=200 Vietnam N=200 Male Female Male Female Male Female Total years old years old and above years old years old and above Total years old years old and above years old years old and above Total years old years old and above years old years old and above Q6 Please tell us what kind of overseas vacation travelling did you manage last time? [MA] N=600 17

27 Travelling Cost 1USD=35.5THB Thailand(N=200) 1USD=35.6 THB Under THB 5,000 (140 USD) 5.5 THB 5,001-10,000 ( USD) THB 10,001-15,000 ( USD) 9.0 THB 15,001-20,000 ( USD 17.5 THB 20,001-30,000 ( USD) THB 30,001 - THB 40,001-40,000 50,000 (843-1,124USD) (1,124-1,404 USD) Above THB 50,000 (1404 USD-) 1.0 I do not know / not sure Indonesia(N=200) 1USD=13,613IDR Under Rp 2,500,000 (184 USD) 11.5 Rp 2,500,001-5,000,000 ( USD) Rp 5,000,001-7,500,000 ( USD) 13.5 Rp 7,500,001-10,000,000 ( USD) Rp 10,000,001-15,000,000 (735-1,102 USS) Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) 1USD=13,57 IDR 7.0 Above Rp 3000 (2,204 USD-) 1.5 I do not know / not sure Vietnam(N=200) 1USD= VND Under VND (135 USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND (1,350-2,250 USD) 1USD=22,230 VND VND and above (2,250 USD) 0.5 I don't know / not sure Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 27

28 Travelling Cost Thailand / Male 1USD=35.5THB Under THB 5,000 (140 USD) THB 5,001-10,000 ( USD) THB 10,001-15,000 ( USD) THB 15,001-20,000 ( USD THB 20,001-30,000 ( USD) 1 THB 30,001-40,000 (843-1,124USD) THB 40,001-50,000 (1,124-1,404 USD) 2 Above THB 50,000 (1404 USD-) I do not know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

29 Travelling Cost Thailand / Female 1USD=35.5THB Under THB 5,000 (140 USD) THB 5,001-10,000 ( USD) THB 10,001-15,000 ( USD) THB 15,001-20,000 ( USD THB 20,001-30,000 ( USD) THB 30,001-40,000 (843-1,124USD) THB 40,001-50,000 (1,124-1,404 USD) Above THB 50,000 (1404 USD-) I do not know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

30 Travelling Cost Indonesia / Male 1USD=13,57 IDR Under Rp 2,500,000 (184 USD) Rp 2,500,001-5,000,000 ( USD) Rp 5,000,001-7,500,000 ( USD) Rp 7,500,001-10,000,000 ( USD) Rp 10,000,001-15,000,000 (735-1,102 USS) Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) Above Rp 3000 (2,204 USD-) I do not know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

31 Travelling Cost Indonesia / Female 1USD=13,57 IDR Under Rp 2,500,000 (184 USD) Rp 2,500,001-5,000,000 ( USD) Rp 5,000,001-7,500,000 ( USD) Rp 7,500,001-10,000,000 ( USD) Rp 10,000,001-15,000,000 (735-1,102 USS) Rp 15,000,001-20,000,000 (1,102-1,469 USD) Rp 20,000,001-30,000,000 (1,469-2,204 USD) Above Rp 3000 (2,204 USD-) I do not know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

32 Travelling Cost Vietnam / Male 1USD=22,230 VND Under VND (135 USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND (1,350-2,250 USD) 5000 VND and above (2,250 USD) I don't know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

33 Travelling Cost Vietnam / Female 1USD=22,230 VND Under VND (135 USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND ( USD) VND (1,350-2,250 USD) 5000 VND and above (2,250 USD) I don't know / not sure years old 30 years old and above Q7 Please tell us how much did you spend money for vacation travelling at Oversea last time? (EXCLUDE Airplane tickets, and Hotel Rental Fee) [SA] N=600 17

34 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 34

35 Source of Information (Main source) Thailand(N=200) Indonesia(N=200) Vietnam(N=200) Travel sites 75.5 Travel sites 6 Travel sites 78.5 Travel agency 58.5 Travel agency 68.5 Travel agency 61.5 Social media 5 Social media 69.5 Social media 88.5 Tourism books 55.5 Tourism books 37.0 Tourism books 3 Travel blogs 55.0 Travel blogs 41.5 Travel blogs 4 Travel communities sites 4 Travel communities sites 41.5 Travel communities sites 51.0 Tourism magazine Search engines Tourism magazine Search engines Tourism magazine 56.5 Tourism board 40.5 Tourism board 73.5 Search engines 7 TV 37.5 TV 4 TV 45.0 Recommended by others 37.0 Recommended by others 58.5 Recommended by others 83.0 Printed media (Newspaper) 25.0 Printed media (Newspaper) 29.0 Printed media (Newspaper) 36.5 Radio Radio 13.5 Radio Others 9.0 Others Others Q8. Please tell us how could you find your target oversea country information for vacation travelling last time? [MA & SA] N=600 18

36 Overseas Internet Connection I don't access the internet I bought the SIM card when I arrived at oversea airport directly. I bought the SIM card at my country just before I go on trip I didn't buy a SIM card since it was easily to access the WIFI in the country that I visited Thailand Indonesia Vietnam Other Q9. Please tell us how could you have the internet connection while you had oversea vacation travelling last time? [SA] N=600 18

37 D. Detail findings 1. Oversea Travelling Frequency 2. Past Destination Country 3. Travelling Behavior 4. Travelling Source of Information 5. Next Destination Country 37

38 Potential oversea traveler in the next 1 year Yes, I will. I do not know / I don't have any plans No, I will not 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Thailand Indonesia 10 Vietnam Vietnam Indonesia Thailand Yes, I will I do not know / I don't have any plans No, I will not Q10. Please tell us do you have any intention to travel oversea for a vacation reason in the next 1 year (September 1, August 31, 2016)? [SA] N=600 19

39 Preferred Country for Next Destination TOP10 Among 3 countries, they have the same country options to be visited for next destination, such as, and Singapore. and is the top priority among 2 countries respondents in Thailand and Indonesia. In addition, Singapore is the top trigger for Vietnamese s next destination. Thailand(N=172) Indonesia(N=200) Vietnam(N=177) Singapore Singapore 18.6 Singapore Hong Kong 17.4 Thailand 1 Thailand 23.2 China 15.1 Malaysia 13.5 USA 14.1 England 13.4 Australia 13.5 China 13.6 Laos 9.9 China 11.5 Hong Kong 11.9 USA 8.7 Saudi Arabia 9.5 France 11.3 Vietnam 7.6 Hong kong 9.5 England 10.7 Australia 7.6 USA 8.5 Australia 7.9 (10) (10) (10) Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=549 10

40 Preferred Country for Next Destination TOP10(Male) Thailand(N=91) Indonesia(N=100) Vietnam(N=87) Singapore Singapore Singapore Hong Kong Thailand 1 Thailand China Malaysia 1 USA England Australia China Laos China 1 Hong Kong USA Saudi Arabia 1 France Vietnam Hong kong England Australia USA 1 Australia years old 30 years old and above Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=278 40

41 Preferred Country for Next Destination TOP10(Female) Thailand(N=81) Indonesia(N=100) Vietnam(N=90) Singapore Singapore Singapore Hong Kong Thailand 2 Thailand China 2 Malaysia USA 2 England Australia China Laos China Hong Kong USA Saudi Arabia France Vietnam 6.5 Hong kong England 6.5 Australia USA Australia years old 30 years old and above Q11_1. Please tell us which country will you plan to visit for overseas vacation travelling in the next 1 year? [FA] N=271 41

42 Most Preferred Country for Next Destination TOP10 is the most preferred country for next destination of overseas vacation travelling among Thailand, Indonesia and Vietnam. Furthermore, become the top 3 as country preferred which accounts 8.7%, 11.5% and 13.6% respectively for Thailand, Indonesia and Vietnam. Thailand(N=172) Indonesia(N=200) Vietnam(N=177) Singapore 14.1 Hong Kong 5.8 Singapore France 5.2 Saudi Arabia China 6.8 England 5.2 Australia 7.5 America 6.2 China 4.7 France 6.5 Thailand 5.6 Shingapore 4.1 America 5.0 France 5.1 Vietnam 2.3 New Zealand Indonesia 4.5 America 2.3 Malaysia Australia 3.4 New Zealand 2.3 Thailand 3.5 UK Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=549 10

43 Most Preferred Country for Next Destination TOP10(Male) Thailand(N=91) Indonesia(N=100) Vietnam(N=87) Singapore Hong Kong Singapore France Saudi Arabia China England Australia 1 America China France Thailand 11.6 Shingapore America France Vietnam New Zealand Indonesia 11.4 America 2.2 Malaysia Australia 2.3 New Zealand Thailand UK years old 30 years old and above Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA ] N=278 43

44 Most Preferred Country for Next Destination TOP10(Female) Thailand(N=81) Indonesia(N=100) Vietnam(N=90) Singapore Hong Kong 10.9 Singapore France Saudi Arabia China England 4.3 Australia 1 America China 8.6 France Thailand Shingapore America France 6.8 Vietnam New Zealand Indonesia 6.5 America Malaysia Australia New Zealand 2.9 Thailand UK years old 30 years old and above Q11_2. Please tell us which country will you want to visit the most for overseas vacation travelling in the next 1 year? [FA] N=271 44

45 Reason to Travelling for Next Destination TOP10(Thailand) N Good Scenery Many Interested Tourists Places Food Beautiful culture / Old Culture Shopping Clean Environment Good Atmosphere Learn new Culture I have been there before Love to travel Total Make years old years old and above Female years old years old and above Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=172 19

46 Reason to Travelling for Next Destination TOP10(Indonesia) N I want to see the city culture and culinary One of the most favourite place for tourist attraction I like to see the panorama of the country Pilgrimage Beautiful city and developed country Never been there Nearest country from I want to meet my city and my relative affordable price Comfortable and cozy ambience country I want to participate on certain event Total Make years old years old and above Female years old years old and above Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=200 19

47 Reason to Travelling for Next Destination TOP10(Vietnam) N I want to see the city culture and culinary Beautiful city and developed country I want to go shopping there Holiday One of the most favourite place for tourist attraction Looking for new experience I want to see historical place Nearest country from my city and affordable price Friendly / modern citizen Culinary Total Make years old years old and above Female years old years old and above Percentage lower 10% than total Percentage higher10% than total Q12 Please tell us what are the reasons why you would like to visit those countries in the previous question? [FA] N=177 19

48 FOR FURTHER INQUIRIES, PLEASE CONTACT: 5F Honey Gotanda Dai2-bdg Gotanda Higashi-Gotanda Shinagawa-ku Tokyo city : Tel: +81 (0) URL : info@wsgroup-asia.com The copyright of this report belongs to W&S Holdings Joint Stock Company.

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