JANUARY 19-21, 2018 GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING!

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1 DON T MISS This Opportunity GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING! Ohioans spend more than $1.5 billion on vacation travel and accommodations annually, well above the national average. The AAA Great Vacations Travel EXPO will deliver an audience of thousands of active travelers, all with tremendous buying power and who are ready to book their next vacation. Don t miss this opportunity to showcase your destination and travel products to this highly qualified audience! AAAGreatVacations.com

2 GREATER COLUMBUS CONVENTION CENTER AAAGreatVacations.com CELEBRATING 10 YEARS OF SUCCESS The AAA Ohio Auto Club created the AAA Great Vacations Travel EXPO as a means to assist the travel industry in reaching leisure travel enthusiasts. And in just 10 years, the EXPO has become one of the largest travel shows in the nation, connecting hundreds of destinations and attractions with thousands of target consumers each year. INTEREST AREAS AND SPECIAL ATTRACTIONS Top-quality exhibits and nonstop attractions will make the EXPO a can t-miss destination for thousands of high-income travelers. As the best place to attract the most desirable vacation planners, this action-packed travel extravaganza features every imaginable vacation option, including: Cruises Travel packages Regional, national, and international travel ideas Luxury resorts and spas Sports and adventure travel Guided tours Campers and RVs This show gives us a great opportunity to see so many different new clients and new possibilities for our destination. Ingrid Stewart, Saint Lucia Tourist Board BENEFITS OF PARTICIPATION As a participant of the AAA Great Vacations Travel EXPO, not only will you benefit from the buzz surrounding the EXPO, but involvement will also serve as an extension of your marketing and public relations activities in the following ways: Promoting your products in a fun, positive selling environment. Reaching qualified, affluent consumers who are in the market to purchase travel. Booking travel packages and promoting deals to a highly sought-after travel audience. Building relationships and brand recognition with customers as you meet them in person. Generating qualified leads and building your direct marketing database. Driving sales! A DESTINATION IN ITSELF The EXPO takes place at the newly renovated Greater Columbus Convention Center. Located in the heart of one of the city s hottest neighborhoods, this modern, expansive space offers hotel connectivity and is surrounded by a bustling shopping, dining and entertainment scene.

3 GREATER COLUMBUS CONVENTION CENTER AAAGreatVacations.com The Best Place TO ATTRACT THE MOST DESIRABLE VACATION PLANNERS In the midst of winter, Ohioans are ready to plan for warmer days and brighter skies. Even better, the people of central Ohio are just the consumers you want to meet, an enormous audience of well-heeled travelers, outdoor enthusiast, and adventurers. TRAVEL PURCHASING HABITS OF AAA OHIO AUTO CLUB MEMBERS (in the past twelve months) 39 % 26 % 45 % 22 % 14 % 18 % 65 % made airline reservations made rental car reservations Other Single 12 % 10 % made hotel reservations purchased an individual vacation package purchased a cruise 30% took an international leisure trip ATTENDEE AGE took a leisure trip of any distance that included an overnight stay at least 100 miles from home 31 % ATTENDEE MARITAL STATUS Married 68 % Retired 21 % ATTENDEE EMPLOYMENT STATUS Employed FT or PT 79 % 25% 20% 15% 10% 5% 14 % 0% % 23 % % % 75+ ATTENDEE ANNUAL HOUSEHOLD INCOME $150, % One on one, you can t beat the exposure you receive at this event! Rick Evans, Uniworld Boutique River Cruise Collection $100,000 - $149, % $60,000 - $99, % $40,000 - $59, % Less than $40,000 9 % 0% 5% 10% 15% 20% 25% 30% 35%

4 GREATER COLUMBUS CONVENTION CENTER AAAGreatVacations.com Exhibiting in the EXPO INCLUDES: Exhibit Space with black 8 backdrop, 3 sides and booth signage Company name listed in the official EXPO program distributed on-site Online directory feature with link to your company s website Complimentary Wi-Fi Internet access Listing in the Jan/Feb issue of AAA Home & Away Magazine (470,000 circulation). Standard magazine print deadlines apply. 25 Exhibitor Guest tickets (per 10 x 10 booth) EVENT HOURS Friday Saturday Sunday 12 p.m. 7 p.m. 10 a.m. 7 p.m. 11 a.m. 4 p.m. EXHIBIT RATES Standard booth (10 x 10 ): $995 Corner booth (10 x 10 ): $1,195 Bulk (designated spaces): $5.00/square foot SPECIAL NOTES: All booths MUST BE CARPETED or have other acceptable floor covering. Floor covering, furniture, parking and electric services are not included in booth prices. MAXIMIZE YOUR MARKETING IMPACT WITH AN EVENT PROGRAM AD Guests will receive a full-color event program that highlights show activities and includes valuable travel information. Certain to be a take-home travel resource, advertising within the event program is a great way to reach very active travelers and to keep your marketing message active for weeks following the event. RESERVE YOUR SPACE TODAY by Filling Out and Returning the Application/Agreement Form! AD SIZE EXHIBITOR RATE NON-EXHIBITOR RATE COLOR For questions or additional information, please contact: Full-page One-half page One-quarter page $895 $495 $295 $995 $695 $395 It s the best travel show in the Midwest! Tresa Reed, Alexander + Roberts Full-color Full-color Full-color Terri Sharp AAA Great Vacations Travel EXPO c/o Event Marketing Group 454 E. Main Street - Suite 227 Columbus, Ohio phone Terri@EventMarketingGroup.com

5 Women THE GREAT OUTDOORS 60' 194 AAA TRAVEL STAGE 70' FOOD CAFÉ Men ' ' ' EXPLORE STORE Women's Men LAKE ERIE SHORES & ISLANDS HALL C & D GREATER COLUMBUS CONVENTION CENTER FOOD CAFÉ PARADISE PAVILION RESERVED BOOTH AAAGreatVacations.com ENTRANCE TICKET SALES

6 Hotel Official Host Hotel for the AAA Great Vacations Travel EXPO GROUP BLOCK DATES: January 16-22, 2018 Hilton Columbus Downtown 401 N. High Street Columbus, OH RATE: $ per night, plus taxes and fees PARKING: $20.00 Per Day AMENITIES INCLUDE: Bar Area Fitness Room Covered Walkway to Convention Center Pool Complimentary Wi-Fi During Your Stay RESERVATION DEADLINE: December 19, 2017 RESERVATIONS: and reference the Group "AAA Travel Expo" with code: AAA18 or visit